The Power of Video Mystery Shopping - Grace Hill
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The Power of Video Mystery Shopping

Posted on October 26, 2017 by Stephanie Anderson

Hand holding tablet with video frame and play button. Video marketing, online cinema. Modern flat illustration, flat design elements for web banners, web sites, infographics. Vector illustration

Video mystery shopping provides visual evidence of curb appeal and model home condition, as well as employee appearance, demeanor and conversation with the customer. It’s a powerful teaching tool and eliminates “he said, she said” responses to performance evaluations. Here’s real footage from a video mystery shop:

Video mystery shopping is one of many options that Validate provides to evaluate a person or team’s performance on the job. You may choose from a variety of shops when ordering, including in-person, online, phone, and video shops. With Validate, post-assessment training is automatically assigned utilizing Grace Hill’s best-in-class training courseware. Assessments and training course assignments are stored and tracked to complete the employee training loop.

Learn more about Validate now, Grace Hill’s integrated mystery shopping product.  

Stephanie is the Senior Director of Communications and Social Media at Grace Hill and has over 17 years of property management experience. She is a leader in multifamily, bringing a unique 360-perspective gained from her previous roles as an operator, a nonprofit association manager, and a supplier partner. Stephanie brings a wealth of knowledge specializing in industry trends, creative marketing, and employee engagement. Stephanie is a certified facilitator through NAA Education Institute (NAEEI) and was awarded Designate of the Year in 2015 and CAM of the Year in 2013. She is a powerhouse speaker who motivates others and disrupts the status quo with out-of-the-box ideas and trends. Stephanie graduated from Virginia Commonwealth University, majoring in English Literature and Women’s Studies. She also holds a Virginia Real Estate License and is a certified Mental Health First Aid Trainer. Stephanie is a proud graduate of NAA’s Leadership Lyceum and passionate about promoting awareness of human trafficking in rental housing. Learn more about Stephanie Anderson’s background and experience on her LinkedIn page.

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