Social Media for Property Management: Getting Started - Grace Hill
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Social Media for Property Management: Getting Started

Posted on July 31, 2017 by Grace Hill

Marketing segmentation, target audience, customers care, customer relationship management (CRM), customer analysis and focus group concepts with wide composition.

Social Media for Property Management: Getting Started


If you’ve been reluctant to fully embrace social media as a marketing strategy for your property, you’re not alone. Many people worry it will be too much work. But social media doesn’t have to be an overwhelming task. It’s simply a conversation you need to be a part of. Your potential renters are going to engage on social platforms whether or not you do. The best way to guide the conversation and ensure there’s value in it for you is to participate.


Choose your platforms selectively

The first step to creating a social presence is choosing the platforms you’ll engage on. Be deliberate. Don’t try to cover them all. Even major brands and large organizations can’t do that well. Facebook is a good place to start. It’s incredibly important for letting potential renters find out more about you. You might also find value in using Instagram to show off your community with images. Choose your platforms carefully and don’t overcommit yourself. It’s more important to post regularly on a limited number of platforms than to post sporadically on a lot of them.


Develop a manageable posting schedule

Figure out when you can devote manageable chunks of time to your social strategy and then commit to that schedule. For example, maybe you decide to do two posts a week on Facebook. Block out a little time on those days and commit to creating and sharing during that time. Don’t put too much pressure on yourself. In the beginning, you’re building your audience, so it doesn’t have to be perfect. You should be trying new messages, trying new types of content and seeing what people care about.


Content: start with what you have

Start by sharing what you think is interesting about your property. Maybe that’s snapshots of things happening around your community. Maybe it’s a feature about your front desk person. Maybe it’s a “did you know” tidbit about the features of your property: “Did you know we have happy hours every Friday in our lobby?” It doesn’t have to be anything big or significant. Get creative and see what works.


Don’t be afraid to try new things. Social media is always evolving. Keep an eye out on your feed and what people are liking and interacting with and incorporate elements from those things that you see people engaging with.


For more simple ways you can market your property, try Grace Hill’s Marketing series courseware.


Grace Hill’s marketing content team aims to create informative resources that help multifamily and commercial industry professionals elevate their performance. From blog posts and ebooks to infographics, checklists and webinars, the Grace Hill team has a singular focus: creating meaningful and engaging content that resonates with real estate professionals across the industry.    However, what makes Grace Hill so unique is the range of collective experience and collaborative spirit of its marketing content team. A group of talented writers with expertise in the real estate industry, overall management effectiveness, marketing strategy, and operational efficiency, the team provides new ideas to take performance to the next level. As a thought leader, Grace Hill's content team constantly pushes the envelope, experimenting with new resources and tools to keep industry professionals ahead of the curve.  Whether you're a seasoned pro or just starting out in the real estate industry, the content team at Grace Hill is creating resources to help you succeed. Learn more about Grace Hill on LinkedIn.

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