Why should you earn your credential?
Multifamily property management companies are placing more importance on employee credentials than ever. In a recent L.E.K.survey, 86% of property management execs rated employee credentials “very important.” As an employee, what can a credential do for you?
Build a foundation
Earning your credential is a great way to learn the ins and outs of your role, from policies and procedures to performance strategies and troubleshooting. The learning process involved gives you a more in-depth understanding of what’s required to succeed in your role.
Become more desirable to employers
Earning your credential differentiates you from others in your field. It demonstrates excellence and a strong commitment to multifamily property management as a career. In our recent Multifamily Training Benchmark Survey, 54% of property management companies said they prioritize credentialed applicants when it comes to hiring.
Advance your career
A multifamily property credential indicates strong skills and dedication to the industry, which gives you an edge when it comes to promotion and earning potential. 67% of respondents to our survey said they recognize credentials in some way, whether through hiring, promotions or raises.
Get the best out of your employees
If you’re a manager, your success depends on the success of the personnel you manage. Earning a management credential can give you the skills to help your employees thrive. You’ll learn employee recruitment, evaluation and motivation strategies, just to name a few.
Here are some role-specific benefits of credentials:
- Suppliers pursue credentialing to enable new client acquisition. For them, the CAS credential could mean the ability to charge a premium.
- Corporate credential-seekers look to enhance their career trajectory / secure promotion with credentials like CAM.
- Maintenance employees look to credentials to validate competence and enhance reputation and employability with a CAMT credential.
- Other onsite leasing staff, including office and administrative support, as well as other sales-related occupations, use credentials like NALP to break into property management roles and build relationships with other industry participants.
- Property managers pursue credentials like CAM to secure new positions or responsibilities, and typically are better compensated once credentialed.
Regardless of your role, a credential improves your opportunities and gives you valuable insights and real-world skills you can use on the job. And right now, you can earn your credential at a discount. Receive 20% off any Visto purchase by using the code “newyearnewyou” at checkout.
