Customer Support
"Adding video to your marketing and leasing strategies is a must. It's worth the investment. With video becoming a common choice, potential residents expect to see a unit through video."
Megan Adams
Director of Marketing
Setting the Scene
Legend Management Group partnered with Realync to take on an ambitious project: create professional, unit-level videos for all 285 apartments at Elms Fells Point, a new luxury community in Baltimore’s Fells Point neighborhood. Their goal was to give prospective renters, especially those relocating, a real sense of each unique apartment without setting foot onsite.
Those efforts resulted in 285 videos shot, edited, and published in under seven days, with thousands of views, hours of watch time, and a measurable impact on leasing efficiency.
Company Profile
Industry: Property Management, Multifamily Residential
Headquarters: McLean, Virginia
Assets Under Management: Not publicly disclosed
Years in Business: 30+ years
The Challenge
Legend Management Group approached Realync with a bold idea — to produce individual videos for every unit at Elms Fells Point to highlight what makes each apartment unique.
“We wanted prospective tenants to know exactly what they’re getting,” said Megan Adams. “Virtual tours are especially helpful for out-of-town prospects.”
“Photos just don’t do it justice,” added Laurie Shade, Senior Director of New Construction and Marketing. “Video gets someone the closest to actually being there.”
When choosing a partner, Legend prioritized four things:
- Quality
- Consistency
- Ease of implementation
- Affordability
“We were shocked at how affordable Realync was on a per-unit basis,” said Megan. “When we told our owners the cost per video, their jaws hit the floor.”
Once they saw the video quality and consistency, the team immediately bought in. And what happened next was even better than expected.
The Solution
Realync Studios — a professional videography add-on — filmed, edited, and published 285 apartment videos across 42 floorplans in under seven days for Elms Fells Point. They created each video in just 12 minutes and produced up to 40 high-quality videos per day.
“The Realync team was excellent. Unlike other vendors, where we wait days for a response, Realync was proactive, responsive, and genuinely excited to help,” said Megan. “It took minimal effort on our end to get professional video content working across all our channels.”
Once the videos were live, the leasing team quickly integrated them into their prospect communications. Realync also embedded the videos into SightMap and Apartments.com listings. In no time, Elms Fells Point had video content driving engagement across its website, ILS listings, social media, and email.
“We are so glad we partnered with Realync. It feels good knowing we have 285 beautifully shot videos forever for Elms Fells Point. It’s not just marketing for us now; we will be able to use these videos five, ten years from now."
- Laurie Shade, Senior Director of New Construction and Marketing
The Outcome
Elms Fells Point’s videos earned over 40 hours of watch time in just three months, equal to 1,200 virtual tours and up to 150 days of saved leasing time. A 100-day report showed that 37% of signed leases had engaged with video content.
“Video helps prospects narrow down units and eases the load on our team,” said Megan Adams. “The ROI is clear.”
This strategy transformed how Legend’s teams market and lease, giving renters a transparent, unit-level view. As Legend Management Group expands its portfolio on the East Coast, it will continue to look to Realync as its preferred video partner.
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