Customer Support
“Leasing without a virtual connection just isn’t realistic anymore. Our partnership with Realync gives us a major edge — we’re not just sending generic videos, we’re creating personalized experiences that help us close more leases, faster.”
Drew Hudson
Previous Leasing Manager
Setting the Scene
Andrew Hudson, Leasing Manager at Southern Land Company, brought over a decade of multifamily experience to the table when he joined Vertis Green Hills in Nashville. Realync was already part of the team’s tool kit, and Andrew quickly saw its value in action when he closed two leases during his first two virtual tours using Realync’s video tools. It was an experience that proved just how powerful video leasing can be when it’s done right.
Company Profile
Industry: Real Estate Development
Headquarters: Nashville, Tennessee
Assets Under Management: $4 billion project pipeline
Years in Business: 40+ years
The Challenge
On Andrew Hudson’s first day at Vertis Green Hills, he was handed a camera stabilizer and encouraged to dive into Realync. Eager to learn, he spent a few days getting hands-on with the tool and attended Realync’s training sessions to better understand the platform’s capabilities.
A few weeks later, an email landed in his inbox from a couple relocating from South Carolina. They loved the community photos online but wanted to see their exact floor plan before making a decision. That’s when it clicked.
“I looked at the stabilizer on my desk and thought — we’re going on a live virtual tour,” Andrew said. However, there was just one catch: This would be his first time using Realync’s Live Video Tour capability.
A bit nervous but ready to go, Andrew arrived early to prep the apartment and launched the platform. Moments later, he was virtually face-to-face with his prospects.
The Solution
“We spent the first few minutes laughing about being on video. Immediately, the experience felt more personal than emailing back and forth,” Andrew said. “After the tour, I sent them the recording, and they told me they watched it again before making their final decision to lease the apartment.”
Just one week later, opportunity knocked again. This time, a prospect in California was looking to relocate to Nashville. He’d visited the area before and was primarily focused on finding a unit with tall ceilings — important, considering he was 6'4".
As Andrew led his second-ever Realync Live Video Tour, the prospect commented that the showerhead looked a little low in the video. Without missing a beat, Andrew stepped into the shower during the tour to demonstrate the height difference, giving his prospect the confidence he needed. That same day, the prospect applied and later moved in.
“Realync empowers leasing professionals to build meaningful connections with prospects from the start, turning those virtual interactions into lasting relationships once they become residents. It’s more than just leasing an apartment — it’s about creating a sense of community where everyone feels like family."
- Drew Hudson, Previous Leasing Manager
The Outcome
Andrew’s story is more than just two leases closed — it’s a testament to what happens when leasing teams are empowered to bring their authentic personalities to the leasing process. When teams are encouraged to build rapport and leverage useful tools like Realync, they create meaningful connections that foster trust and drive leasing decisions, even from hundreds of miles away.
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