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Video has changed the way renters search, tour, and sign leases. Communities that embrace video are standing out, building trust faster, and closing more deals. But getting started with video doesn’t have to be overwhelming.
That’s why we created this “Quick-Start Guide to Leasing Videos That Convert.” It’s packed with proven ideas to help your team create content that attracts more qualified leads, engages prospects at every touchpoint, and improves the overall resident experience. Best of all, these strategies can be put into action with the tools you already have — no big production crew required.
Download the full infographic to see the essential videos every multifamily team should be creating, and learn how to put them to work across your website, listings, ads, and resident communications.
Why Video Is Essential for Leasing Success
Renters expect far more than static photos or templated emails. They want to see authentic experiences that help them picture daily life in your community — real spaces, hearing from real people telling real stories. That’s why apartment video tours have become a cornerstone of modern leasing strategies, consistently outperforming every other type of content.
The impact is clear. Realync analyzed over 148,000 renters across 900+ communities and found that prospects who engaged with videos signed a lease 47% of the time, compared to just 15% who didn’t. That level of video leasing success is not just marketing spin — it’s real data proving video’s impact on your bottom line.
The Quick-Start Guide highlights the specific types of videos that deliver results, from unit libraries and amenity highlights to short, personalized follow-ups that drive conversions.
What You’ll Learn in the Quick-Start Guide
Inside this quick-start multifamily marketing guide, you’ll find practical tips and creative leasing video ideas that your team can start using right away. We break down:
- The must-have leasing videos every community should record to showcase floor plans, amenities, and lifestyle.
- How to use video to strengthen your online presence across listings, websites, and ads, ensuring prospects see your property at its best.
- Ways to engage residents through move-in support, FAQs, and community highlights that build connection and loyalty.
Each section is designed to help your team save time, reduce repetitive questions, and deliver the kind of renter experience that builds trust and loyalty.
Want to see the complete list of essential videos and how to put them into action? Download the full infographic and start building a video strategy that converts.
How Realync Makes Video Simple for Teams
You don’t need fancy equipment or a big budget to make video work for your community. With Realync, onsite teams can record, share, and track videos in minutes, making it simple to bring your community to life. Realync video tools empower teams to showcase units, highlight amenities, and communicate with residents at scale — all without requiring extra resources or technical expertise.
The Quick-Start Guide is a preview of what’s possible with Realync. From leasing offices that want to boost qualified leads to management teams aiming to improve retention, Realync delivers multifamily video solutions that drive real results. By combining ease of use with powerful analytics, the platform helps multifamily organizations create video content that connects with prospects, builds trust, and converts — without adding to staff workload.
Ready to Create Videos That Convert?
Download the “Quick-Start Guide to Leasing Videos That Convert” and discover the proven strategies multifamily communities are using to boost leasing performance. From attracting qualified leads and signing more leases to keeping residents engaged and saving valuable time onsite, this guide gives your team the tools and insights for implementing a video strategy that actually works.
Frequently Asked Questions
Fill out the form to download your free guide and start creating leasing videos that convert today.