Elevate Resident Connection and Streamline Operations With Realync
Personalized video tours, welcome messages, and maintenance updates bring warmth and authenticity to digital interactions.
Realync Helps Bryten Bring “Home Is Our Specialty” to Life Visually
Bryten is on a mission to create thriving and harmonious communities, and incorporates cutting-edge technology with a personalized touch to ensure that residents feel at home and cared for.
With Realync, Bryten can translate its purpose-driven message into powerful visuals that show — not just tell — what “home” means in their communities. Video storytelling humanizes the brand and deepens emotional connection with prospects and residents.
Streamlining Operations With Human-Centered Efficiency
Just as Bryten integrates technology with a personal touch, Realync empowers onsite teams to communicate faster and more effectively. With Realync’s simple, authentic video tools, Bryten’s teams engage prospects faster, respond more efficiently, and create a consistent, high-quality experience across every property, resulting in stronger resident relationships, accelerated leasing, and measurable operational success.
- Nearly 1,100 videos have been created with Realync to date, including almost 400 new videos in 2025 alone.
- Bryten content has generated nearly 70,000 total video views, with 33,000+ from direct prospect engagement, 29,000 from embedded videos online, and 6,000 from Engrain Sightmaps — a perfectly balanced distribution across channels.
- Bryten has reached 26,000+ video views in 2025, including 16,000 from direct prospect engagement and 9,400 from embedded videos online.
- Nearly 6,000 prospects have engaged with Realync experiences since 2021.
- Over 100 live virtual tours have been hosted to date, averaging over 22 minutes per tour.*
*This information was prepared and sent exclusively to members of Bryten. All usage data reflects activity within Bryten's specific portfolio of properties and does not include, reference, or draw from any other customer or client data.
Built for Leasing Teams, Loved by Prospects
Home is Bryten’s Specialty. At Bryten communities, Realync has transformed how teams engage with prospects and residents. Across Bryten’s portfolio, prospects that engaged with Realync tours had a 50% application rate and a 47% lease rate.
Compared to prospects who are sent Realync tours but do not engage, only 19% end up applying and 16% end up leasing, proving Realync engagement powers a 2.5X increase in applications and a 3X increase in leases.
Common Property Challenges (and How Realync Solves Them)
Transforming the Way Multifamily Works
Building on Bryten’s commitment to enrich communities, Realync helps property leaders elevate the leasing experience and deepen resident connections. Whether the goal is faster lease conversions, higher retention, or a consistent experience across neighborhoods, Realync provides the tools and insights to make it happen by empowering teams to work smarter, engage authentically, and create thriving communities.
Lease Smarter
Show the exact unit—live or on-demand—so prospects can tour on their schedule. Real-time insights tell your team when to follow up.
- Prospects are 47% more likely to lease.
- Clients experienced reduced vacancy loss by 5-11 days.
Boost Visibility
Generic marketing blends in. Realync makes branded, high-quality videos for sites, listings, and campaigns — with analytics to prove ROI.
- Bryten uses Realync to lift visibility.
- Campaigns with tours see +145% conversions.
Retain Residents
Realync saves onsite teams time and keeps residents in the loop with quick updates, DIY tutorials, and important community messages.
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Maintenance videos empower residents to self-serve and stay satisfied.
- Communities that communicate with Realync see higher resident satisfaction and stronger retention.
Why Realync for Bryten
Realync isn’t just another tool. It’s a video platform with seamless API-based workflow integrations and real-time analytics to optimize performance and strategies. From first impressions to long-term retention, Realync makes video simple and impactful, helping multifamily teams deliver results across the renter journey.
- From lead to lease: Live and pre-recorded videos give prospects transparent, unit-specific views that move them from inquiry to application.
- Unit-level clarity at scale: Build a repeatable library of videos (unit, amenity, neighborhood) that your teams can share anywhere with a single link.
- Portfolio-grade efficiency: Centralize media, communication, and analytics so regional and central teams stay aligned without tool-hopping.
- Meet every renter where they are: Live video tours, 360s, self-guided tours, and professionally produced content through Realync Studios.
What’s Inside the Realync Suite
Turn virtual touchpoints into signed leases with Realync’s suite of solutions to help you lease smarter, boost visibility, and retain residents — all in one seamless platform.
- Pre-recorded videos: Library of unit-specific clips you can text, email, or embed in listings.
- Live video tours: High-trust, 1:1, or one-to-many walk-throughs that build rapport and accelerate decisions.
- Self-guided & 360 tours: On-demand access that keeps leads warm after hours and reduces onsite bottlenecks.
- Centralized workflows & link-sharing: Manage content and communications in one place; share everything with a single link.
Need more support? Realync Studios provides professional video production that ensures consistent quality and brand alignment across every community.
How Realync Works
- Book a demo: See the platform in action and explore where Realync can deliver the biggest impact.
- Start where it matters most: Set up vacant units, marketing campaigns, or resident communications.
- Launch with confidence: With guided training, even non-tech staff can create polished, on-brand videos!
- Track & act: Real-time notifications and analytics show who’s watching, so follow-ups hit at the right moment.
- See the results: Realize more signed leases, shorter vacancies, higher engagement, and fewer service requests.
Meet Your Dedicated Bryten Representative
Dot Edwards, Bryten Expansion Account Manager
See How Similar Organizations Are Succeeding
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