Customer Support
Transform Leasing and Retention at Willow Bridge with Realync
Empower your teams with a single solution to streamline workflows and boost results.
Why Willow Bridge Properties Choose Realync
As the nation’s second-largest multifamily operator, Willow Bridge is delivering top line growth by finding innovative and smarter ways to lease. Since adopting Realync, the premier multifamily video platform that is purpose-built to drive efficiency and ROI, Willow Bridge scaled the solution across 80+ properties and 18,000 units, transforming how prospects tour, how onsite staff engages residents, and how overall operations run. Your property can be part of this success story too.
Seeing is Believing: How Willow Bridge Drives Results with Realync
When Willow Bridge implemented Realync, teams transformed prospect engagement and the resident experience. With simple video tools, they boosted responsiveness, scaled performance, and drove measurable operational results:
- Over 7,000 videos to date, including nearly 1,500 new videos in 2025 alone.
- Willow Bridge content has generated 487,000 total video views, with more than 335,000 from direct prospect engagement and 130,000 views this year—proof of strong momentum and consistent use.
- 72,000+ prospects have engaged with Realync experiences, propelling a 56% application rate and 53% lease rate.*
The results show what’s possible when teams pair authentic, personalized video experiences with a consistent leasing strategy: prospects who engage with Realync are 4X more likely to apply and 4X more likely to sign a lease compared to those who don’t.
*This information was prepared and sent exclusively to members of Willow Bridge. All usage data reflects activity within Willow Bridge's specific portfolio of properties and does not include, reference, or draw from any other customer or client data.
From Prospect Views to Signed Leases
At Willow Bridge’s K2 Properties in Chicago, Realync influenced 21% of all signed leases, delivering $115,000 in monthly rent and $636,000 in total lease revenue.
And at The Deco, 51% of prospects who applied or became a resident, engaged with Realync content, proving the platform helped their teams convert at a higher rate.
Common Property Challenges (and How Realync Solves Them)
Transforming the Way Multifamily Works
Building on Willow Bridge’s success, Realync continues to help multifamily leaders elevate the leasing experience and strengthen resident relationships. Whether the goal is faster lease conversions, stronger retention, or consistent brand experience across communities, Realync delivers the technology and insights to make it happen, empowering teams to work smarter and connect more meaningfully with today’s renters.
Lease Smarter
Show the exact unit—live or on-demand—so prospects can tour on their schedule. Real-time insights tell your team when to follow up.
- With Realync, prospects are 47% more likely to lease.
- Clients experienced reduced vacancy loss by 5-11 days.
Boost Visibility
Generic marketing blends in. Realync makes branded, high-quality videos for sites, listings, and campaigns—with analytics to prove ROI.
- Willow Bridge uses Realync to lift visibility.
- Campaigns with tours see +145% conversions.
Retain Residents
Realync saves onsite teams time and keeps residents in the loop with quick updates, DIY tutorials, and important community messages.
- Maintenance videos recorded with Realync allows residents to self-serve and keeps them happy.
- Realync communities see higher resident satisfaction and retention.
Why Realync for Willow Bridge
Realync isn’t just another tool. It’s a video platform with seamless API-based workflow integrations and real-time analytics to optimize performance and strategies. From first impressions to long-term retention, Realync makes video simple and impactful, helping multifamily teams deliver results across the renter journey.
- From lead to lease: Live and pre-recorded videos give prospects transparent, unit-specific views that move them from inquiry to application.
- Unit-level clarity at scale: Build a repeatable library of videos (unit, amenity, neighborhood) that your teams can share anywhere with a single link.
- Portfolio-grade efficiency: Centralize media, communication, and analytics so regional and central teams stay aligned without tool-hopping.
- Meet every renter where they are: Live video tours, 360s, self-guided tours, and professionally produced content through Realync Studios.
"Realync is going to be a part of our long-term marketing plan. We love how the platform has evolved over the years. I believe Realync has the best training team in the industry!"
Irini Boeder
Vice President of Marketing
“We wanted to make sure clients could explore our units even when they’re not vacant. We filmed every layout and every amenity so we could send videos ahead of the unit being ready for clients to consider, helping us fill units faster as a result.”
Gabe Heathman
Leasing Agent
Willow Bridge’s Fast-Track to Virtual Leasing Success
For more than a decade, Irini Boeder, VP of Marketing for the Midwest region has championed smarter, faster leasing at Willow Bridge to simplify processes and help teams do more with less. With Realync, that vision became reality. Hear Irini’s story.
What’s Inside the Realync Suite
Turn virtual touchpoints into signed leases with Realync’s suite of solutions to help you lease smarter, boost visibility, and retain residents—all in one seamless platform.
- Pre-recorded videos: Library of unit-specific clips you can text, email, or embed in listings.
- Live video tours: High-trust, 1:1, or one-to-many walk-throughs that build rapport and accelerate decisions.
- Self-guided & 360 tours: On-demand access that keeps leads warm after hours and reduces onsite bottlenecks.
- Centralized workflows & link-sharing: Manage content and communications in one place; share everything with a single link.
Need more support? Realync Studios provides professional video production that ensures consistent quality and brand alignment across every community.
How Realync Fits Willow Bridge’s Model
With more than 80 of Willow Bridge properties already on board, Realync fits seamlessly into Willow Bridge’s tech stack. It’s easy to deploy at scale, centralize what matters, and use data to keep dialing up applications and renewals.
- Deploy portfolio-wide: Start with your busiest lease-ups and high-vacancy assets, then templatize the content plan regionally.
- Enable centralization: Give centralized teams a single hub for media, links, and analytics.
- Measure & optimize: Use engagement insights to refine what drives applications and renewals.
How Realync Works
- Book a demo: See the platform in action and explore where Realync can deliver the biggest impact.
- Start where it matters most: Set up vacant units, marketing campaigns, or resident communications.
- Launch with confidence: With guided training, even non-tech staff can create polished, on-brand videos!
- Track & act: Real-time notifications and analytics show who’s watching, so follow-ups hit at the right moment.
- See the results: Realize more signed leases, shorter vacancies, higher engagement, and fewer service requests.
Award Winning Technology
2025 Best Marketing Performance Management Solution
MarTech Breakthrough Awards Program
Meet Your Dedicated Willow Bridge Representative
Courtney Wenzinger, Regional Sales Specialist
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