Greystar’s Preferred Virtual Leasing & Video Platform
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Greystar’s Preferred Video Platform for the Entire Rental Lifecycle

Scale virtual tours across your Greystar properties to lease faster, boost visibility, and retain residents.

Add Realync to Every Greystar Community

Greystar set the standard for modern leasing. Now, amplify it with Realync, the multifamily-built virtual leasing and video suite from Grace Hill that helps onsite and centralized teams connect with renters, follow up faster, and convert more leases from move-in to move-out. It’s the premier multifamily video platform that is purpose-built to drive efficiency and ROI, and fully integrates into your existing workflows.

Lease Smarter

Show the exact unit—live or on-demand—so prospects can tour on their schedule. Real-time insights tell your team when to follow up.

  • Prospects are 3X more likely to sign after watching Realync videos.
  • 5-11 days faster to lease occupied units.

Retain Residents

Realync saves onsite teams time and keeps residents in the loop with quick updates, DIY tutorials, and important community messages.

  • One property saved 1,100 work orders (or 272 hours) using Realync DIY videos.
  • Communities that communicate with Realync see higher resident satisfaction and stronger retention.

See Realync in Action

Unlock the potential of video for your properties. See how other Greystar communities are succeeding with Realync by watching the videos below.

Ascent South Lake Union

Ascent South Lake Union

On-demand unit tours: Prospects can explore 360° views of specific units anytime and on any device for true, room-to-room transparency.

The Pullman Union Station

The Pullman Union Station

Pre-leasing & team introductions: Future residents can “meet” the leasing staff and get a quick preview of what to expect onsite, building trust before they visit.

Parq On Speer

Parq On Speer

Security & smart technology up close: Show how keyless entry and smart home features streamline move-ins, guest access, and everyday peace of mind.

Infinity Lohi

Infinity Lohi

Get the full property story: From fitness centers and resort-style pools to coworking spaces and package concierge, future renters can experience the inside-and-out feel that photos alone can’t deliver.

Proven at Greystar

Communities using Realync’s unit- and property-level tours experienced a 5-day reduction in the number of days vacant and achieved $1.3M+ in annual rent gains compared to Greystar properties without virtual tours.

Power your portfolio with transparent, subscription-based pricing built for Greystar. Choose the plan that fits each asset, add the tools you need, and scale effortlessly—onsite or centralized—while keeping budgets predictable.

That 5-day improvement translates to nearly $38,000 in annual savings per property (based on Greystar’s average rent of $2,145/month).*

greystar realync virtual leasing stats

*This information was prepared and sent exclusively to members of Greystar. All usage data reflects activity within Greystar's specific portfolio of properties and does not include, reference, or draw from any other customer or client data.

Why Realync for Greystar

Realync isn’t just another tool. It’s a video platform with seamless API-based workflow integrations and real-time analytics to optimize performance and strategies. From first impressions to long-term retention, Realync makes video simple and impactful, helping multifamily teams deliver results across the renter journey.

  • From lead to lease: Live and pre-recorded videos give prospects transparent, unit-specific views that move them from inquiry to application.
  • Unit-level clarity at scale: Build a repeatable library of videos (unit, amenity, neighborhood) that your teams can share anywhere with a single link.
  • Portfolio-grade efficiency: Centralize media, communication, and analytics so regional and central teams stay aligned without tool-hopping.
  • Meet every renter where they are: Live video tours, 360s, self-guided tours, and professionally produced content through Realync Studios.

From First Tour to Move Out: Realync at Work

Realync helps onsite teams use video across the full resident lifecycle to support leasing, marketing, operations, and compliance with fast, in-app creation and actionable insights. Scroll over each use case to learn more.

Virtual Leasing & Tours

Live, self-guided, and 360 video tours help prospects explore from anywhere.

Personalized Leasing Follow-Up

Create and send editable videos directly in-app for fast, on-site content, keeping the leasing voice consistent while answering prospect questions and sharing tour recaps.

Digital Marketing &
Social Content

Produce on-brand videos for listings, websites, and social, preserving leasing messaging while enabling teams to create content quickly in the field.

Visualize & Document Units

Use virtual staging for vacant units, and capture move-in/move-out videos to document unit condition and support compliance requirements in legislation-driven markets.

Resident Lifecycle & Operations

Support residents beyond the lease with video:

- Move-in and move-out guidance
- Community and resident communications
- Maintenance “how-to” videos

Engagement & Performance Insights

Track who’s watching, what they engage with, and where video drives action, helping teams refine leasing and operational workflows.

Scalable Content Creation

Empower onsite teams with in-app editing or scale production with studio support when bandwidth is limited.

Greystar 2026 Recommend Supplier

Greystar uses Realync at hundreds of properties across the nation to power efficiencies for onsite teams. Here’s what they have to say:

How Realync Compares: A Smarter Virtual Leasing Solution

Realync delivers a truly comprehensive virtual leasing platform that goes beyond standalone tours or media. While Matterport and LCP Media offer select capabilities, Realync combines prerecorded, personalized, and resident videos with live virtual tours, 360 experiences, and a robust capture network—all in one solution. The comparison below shows how Realync uniquely supports the entire multifamily leasing journey without the need for multiple vendors.

Realync Competitor Comparison Chart_Matterport + LCP
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Trusted By Multifamily Marketers

2025 Gold Stevie Award Winner
Business-to-Business Products

What’s Inside the Realync Suite

Turn virtual touchpoints into signed leases with Realync’s suite of solutions to help you lease smarter, boost visibility, and retain residents—all in one seamless platform.

  • Pre-recorded videos: Library of unit-specific clips you can text, email, or embed in listings.
  • Live video tours: High-trust, 1:1, or one-to-many walk-throughs that build rapport and accelerate decisions.
  • Self-guided & 360 tours: On-demand access that keeps leads warm after hours and reduces onsite bottlenecks.
  • Centralized workflows & link-sharing: Manage content and communications in one place; share everything with a single link.

Need more support? Realync Studios provides professional video production that ensures consistent quality and brand alignment across every community.

realync virtual leasing agent multifamily software, showing mobile and desktop view
2025 Martech Breakthrough Award for Best Marketing Performance Management Solution: Grace Hill

Award Winning Technology

2025 Best Marketing Performance Management Solution
MarTech Breakthrough Awards Program

How Realync Fits Greystar’s Model

With hundreds of Greystar properties already on board, Realync fits seamlessly into Greystar’s tech stack. It’s easy to deploy at scale, centralize what matters, and use data to keep dialing up applications and renewals.

  • Deploy portfolio-wide: Start with your busiest lease-ups and high-vacancy assets, then templatize the content plan regionally.
  • Enable centralization: Give centralized teams a single hub for media, links, and analytics.
  • Measure & optimize: Use engagement insights to refine what drives applications and renewals.
realync virtual leasing software filming outside apartment tour from iphone

How Realync Works

  1. Book a demo: See the platform in action and explore where Realync can deliver the biggest impact.
  2. Start where it matters most: Set up vacant units, marketing campaigns, or resident communications.
  3. Launch with confidence: With guided training, even non-tech staff can create polished, on-brand videos!
  4. Track & act: Real-time notifications and analytics show who’s watching, so follow-ups hit at the right moment.
  5. See the results: Realize more signed leases, shorter vacancies, higher engagement, and fewer service requests.

Exclusive Greystar Pricing & Limited Promotion

Power your portfolio with transparent, subscription-based pricing built exclusively for Greystar. Choose the plan that fits each asset, add the tools you need, and scale effortlessly while keeping budgets predictable.

Greystar Pricing Packages, realync

Meet Your Dedicated Greystar Representatives

Courtney Wenzinger, Regional Sales Specialist at grace hill headshot

Courtney Wenzinger
Regional Sales Specialist

Nicole Hoffay, Realync client success manager headshot

Nicole Hoffay
Client Success Manager

Fill out the form below to contact Courtney and Nicole to get started today!
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