A Better Online Reputation Starts Here
Grace Hill’s Reputation Management solution helps multifamily teams monitor reviews, streamline responses, and uncover trends that positively impact leasing and retention.
Consolidate your marketing strategy into one place so you can act quickly, stay consistent, and build trust with prospects and residents.
No pressure. No obligations. Just a quick walkthrough tailored to your goals.
Real Stories, Real Success: Hear From Our Customers
"Ultimately, we wanted a reputation management solution that wasn't just about monitoring reviews but one that would help us enhance engagement, improve the resident experience, and refire our overall approach to customer satisfaction. Grace Hill delivered on that."
Sara Perry
Director of Brand, Marketing, and Customer Experience at HILLS Properties
"Reputation Management has become a core part of our customer experience strategy — streamlining our processes, saving time, and boosting productivity, especially for onsite marketing teams, who manage this alongside their already full plates — and the results prove its value."
Sara Perry
Director of Brand, Marketing, and Customer Experience at HILLS Properties
Your Online Reputation is Worth The Investment
We offer two feature-rich reputation management pricing packages in PerformanceHQ, designed to meet the needs and budget of your multifamily organization. Pricing starts at just $40/month.
Reputation Management FAQs
How long does Reputation Management implementation take?
Our proven implementation process is designed to help you launch faster, so you can begin managing and improving your reputation sooner. Our dedicated team of experts works with you every step of the way, allowing you to gather key credentials and location deliverables to ensure a seamless setup. From initial kickoff to launch, our goal is to have you fully operational in just 30 days!
Can I choose which reviews I want to push to other review sites? (Gating reviews)
Displaying a balanced mix of reviews, including negative and positive feedback, plays a critical role in building credibility for your property. Potential residents value authenticity and are more likely to trust a brand that acknowledges both the good and the bad. In fact, a mix of positive reviews highlighting your strengths, alongside thoughtful responses to negative concerns, enhances your reputation by demonstrating your commitment to resident satisfaction.
Grace Hill's Reputation Management platform helps you manage and respond to all reviews to boost your brand’s credibility, contributing to a stronger and more trusted reputation in the multifamily market. Learn more about the value of negative reviews!
Will you respond to reviews for us?
We understand that responding to reviews can be overwhelming. Our add-on ReviewPro service is designed to take this burden off your shoulders and give your team back valuable time. Our team leverages client-provided templates and AI-powered generation to ensure your brand’s voice is consistently reflected in every response. We’ve got it covered, giving you peace of mind knowing your brand’s reputation is in expert hands.
Is benchmarking available in Reputation Management?
Yes, our Local Brand Visibility (LBV) score allows multifamily organizations to compare their online presence with local and regional competitors, gaining valuable insights into how your property stands out in the market.
Unlike other scoring methods that focus solely on review ratings, LBV is the multifamily industry's only metric that combines reviews, social media engagement, local competitors, online listings, and search rankings to provide a comprehensive view of performance.
Plus, Grace Hill clients achieve even better benchmarking visibility by leveraging both the Kingsley Index and LBV score to see how your property stands out. Learn more about Grace Hill’s LBV score!
How can Risk Monitoring protect my property's reputation?
Threats to your property’s reputation can surface at any time. What was once a single unresolved review can escalate to a viral social media storm. By the time you discover it, the damage to your brand may already be done. In today’s digital-first market, that means lost leads, higher turnover, and a significant hit to your ROI.
Grace Hill’s Risk Monitoring feature is your early warning system. It leverages AI to scan digital channels around the clock, detecting and categorizing risky reviews, social posts, and images, before they spiral into leasing losses. We help your teams act fast, protect your public perception, and respond with confidence. For multifamily marketers, Risk Monitoring isn’t just a safety net — it’s an essential advantage that helps strengthen your online brand.
How does Reputation Management compare to competitors in the industry?
Not all reputation management solutions are created equal. Unlike one-size-fits-all ORM tools, we understand the unique challenges of multifamily marketers — from handling reviews across multiple properties to mitigating risky feedback online. Our platform works 24/7 to protect your property and give you a strategic advantage. We transform feedback into a strategic asset with AI-driven sentiment analysis and location-specific benchmarking. Plus, our exclusive services stand out in the industry by providing hands-free review generation and listings management, completely removing the burden from your team.
No other provider understands multifamily like Grace Hill. Ensure you have the best-in-class insights and automation needed to improve ratings, drive traffic, and enhance brand perception.
What reporting capabilities are offered with Reputation Management?
With Grace Hill, you gain a centralized, easy-to-navigate dashboard that transforms unstructured review data into clear insights. Our solution is tailor-made for multifamily marketers who need real-time visibility into customer sentiment, brand health, and location performance.
Gain immediate access to the metrics that matter, like SEO rankings, social media engagement insights, listing comparisons, sentiment trends, response rates, and more! Plus, compare your properties’ performance against local competitors to see how you stack up.
What we offer:
- Real-Time Risk Monitoring: Leverage AI to flag potential brand threats or compliance risks before they escalate, helping your team address issues proactively.
- Sentiment Analysis: Use Signals to ‘Ask AI Anything’ and get 24/7 insights about customer trends and resident pain points!
- Custom Reports for Every Level: Automate reports tailored to different stakeholders — from executives to property managers — delivering role-specific insights without the manual lift.
What social media platforms can we manage through Reputation Management?
Grace Hill makes it easy to manage social media at scale while gaining complete control over your brand’s messaging. Our solution supports direct engagement, scheduling, and performance tracking on key channels, including Facebook, Instagram, Google+, LinkedIn, and X, allowing you to maintain a consistent brand voice.
AI generation tools streamline content creation and replies by suggesting captions, optimizing tone, and incorporating relevant keywords to boost engagement while saving your team valuable time. Approval workflows and tasks help you review and edit content across teams before it goes live, ensuring brand alignment and compliance.
Plus, with reporting tools, you can measure the impact of your posts, identify high-performing content, and refine your strategy.
Will I be able to customize responses to match my brand voice?
In multifamily, every interaction with a resident or prospect is a reflection of your brand. A generic or inauthentic response can feel impersonal. But a thoughtful, brand-aligned reply reinforces trust and consistency, helping your property stand out online.
With Grace Hill, there are a few ways to customize your feedback at scale:
- Streamlined Response Templates: Build a variety of pre-approved response templates to ensure your site teams deliver consistent messaging.
- Effortless AI Tools: Personalize responses with AI-generated suggestions that automatically adapt based on the sentiment and content of the review, saving valuable time while staying on-brand.
- Easy-to-Manage Approval Workflows: Refine and tailor messaging before it goes live, ensuring consistency across your entire portfolio. This is especially valuable for marketers managing multiple properties to maintain brand standards without bottlenecking response times.