Turn Every Tour Into a Lease
Every view turns into opportunity: 43% of viewers apply, and one in three lease!
Innovation Meets Impact in Every Lease
As a global real estate leader, Cushman & Wakefield is always innovating — finding smarter ways to improve occupancy, simplify operations, and increase profitability.
Now, they are applying that same innovation to leasing. With Realync, Cushman & Wakefield teams have created 750+ videos and driven 73,000+ views, turning engagement into measurable performance — and this is only the beginning.
Better Never Settles: Cushman & Wakefield Gains Results
Together, we’re seeing measurable gains across the renter journey:
With simple, easy-to-use video tools, leasing teams boost engagement, respond faster, and deliver consistent performance across properties. The impact: higher resident satisfaction and stronger operational performance.
*This information was prepared and sent exclusively to members of Cushman & Wakefield. All usage data reflects activity within Cushman & Wakefield's specific portfolio of properties and does not include, reference, or draw from any other customer or client data.
Common Property Challenges (and How Realync Solves Them)
Transforming the Way Multifamily Works
Multifamily leaders are always looking to elevate the leasing experience and strengthen resident relationships. Properties powered with Realync help them do both — delivering the technology and insights that drive faster conversions, stronger retention, and consistent brand experiences across communities.
Lease Smarter
Show the exact unit—live or on-demand—so prospects can tour on their schedule. Real-time insights tell your team when to follow up.
- Prospects are 47% more likely to lease.
- Clients experienced reduced vacancy loss by 5-11 days.
Boost Visibility
Make branded, high-quality videos for sites, listings, and campaigns — with analytics to prove ROI.
- Use video to lift visibility.
- Campaigns with tours see +145% conversions.
Retain Residents
Saves onsite teams time and keeps residents in the loop with quick updates, DIY tutorials, and important community messages.
- Create easy how-to videos so residents can self-serve confidently and save time.
- Realync-powered communities see higher resident satisfaction and stronger retention.
Video That Performs — and Proves It.
Realync isn’t just another tool for Cushman & Wakefield — it’s an integrated video platform that streamlines workflows and delivers actionable insights. From first impressions to long-term retention, the platform makes video simple, scalable, and impactful across the renter journey.
- From lead to lease: Live and pre-recorded videos give prospects transparent, unit-specific views that move them from inquiry to application.
- Unit-level clarity at scale: Build a repeatable library of videos (unit, amenity, neighborhood) that your teams can share anywhere with a single link.
- Portfolio-grade efficiency: Centralize media, communication, and analytics so regional and central teams stay aligned without tool-hopping.
- Meet every renter where they are: Live video tours, 360s, self-guided tours, and professionally produced content through Realync Studios.
What’s Inside the Realync Suite
- Pre-recorded videos: Library of unit-specific clips you can text, email, or embed in listings.
- Live video tours: High-trust, 1:1, or one-to-many walk-throughs that build rapport and accelerate decisions.
- Self-guided & 360 tours: On-demand access that keeps leads warm after hours and reduces onsite bottlenecks.
- Centralized workflows & link-sharing: Manage content and communications in one place; share everything with a single link.
Need more support? Realync Studios provides professional video production that ensures consistent quality and brand alignment across every community.
How Realync Works
- Book a demo: See the platform in action and explore where Realync can deliver the biggest impact.
- Start where it matters most: Set up vacant units, marketing campaigns, or resident communications.
- Launch with confidence: With guided training, even non-tech staff can create polished, on-brand videos!
- Track & act: Real-time notifications and analytics show who’s watching, so follow-ups hit at the right moment.
- See the results: Realize more signed leases, shorter vacancies, higher engagement, and fewer service requests.
Exclusive Cushman & Wakefield Pricing & Limited Promotion
Choose the plan that fits each asset, add the tools you need, and scale effortlessly while keeping budgets predictable.
Get started today to get 25% off your first year's subscription! Promotion applies to new properties only. Offer expires Dec. 19, 2025.
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