The Federal Trade Commission, the FTC, recently made headlines with its new ruling on reviews. So what does that mean for you as a property management professional? Hi. My name is Stephanie Anderson, senior director of communications and social media at Grace Hill. I'm here to share with you five essential things that you, as a property management professional, need to know. Let's dig in. Transparency is nonnegotiable. In today's digital world, HelloAI, it's more important than ever that we know reviews are authentic. So whether the review is positive or negative, we want it to come from an actual resident or prospective resident. Disclosure of incentives is essential. If you are going to incentivize your residents or prospective residents to leave you a review, you must have them disclose that in the review. Did you know that negative reviews are just as essential as positive reviews? That's right. The average renter is looking for a three point eight two review. That means that when you're getting negative reviews, the most important thing you can do is respond. The FTC ruling stresses that hiding negative reviews is unacceptable. That includes suppressing them from your website per se. The ultimate goal here is the FTC wants to prevent skewing public opinion. You may be collecting reviews from third party websites. In fact, we encourage it. But it is your job to regularly check-in on those third party sites to ensure that your reviews are in line and they are authentic from residents and prospective residents. That means that if you have an employee who wants to give you a five star rating on Google for your great community to help enhance leasing traffic, they have to disclose that they're an employee when doing so. So how can Grace Hill help you stay in line with FTC regulations? Well, our reputation management is exactly what you need. Thanks for watching.