Customer Support
4X More Likely to Apply. 4X More Likely to Lease.
80+ Willow Bridge properties already use Realync. See what it could do for yours.
Why Willow Bridge Properties Choose Realync
As the nation’s second-largest multifamily operator, Willow Bridge is delivering top line growth by finding innovative and smarter ways to lease. Since adopting Realync, the premier multifamily video platform that is purpose-built to drive efficiency and ROI, Willow Bridge scaled the solution across 80+ properties and 18,000 units, transforming how prospects tour, how onsite staff engages residents, and how overall operations run. See how your properties can get the same results.
Meet Your Dedicated Representative
Courtney Wenzinger, Regional Sales Specialist
Seeing is Believing: How Willow Bridge Drives Results with Realync
When Willow Bridge implemented Realync, teams transformed prospect engagement and the resident experience. With simple video tools, they boosted responsiveness, scaled performance, and drove measurable operational results:
- Over 7,000 videos to date, including nearly 1,500 new videos in 2025 alone.
- Willow Bridge content has generated 487,000 total video views, with more than 335,000 from direct prospect engagement and 130,000 views this year—proof of strong momentum and consistent use.
- 72,000+ prospects have engaged with Realync experiences, propelling a 56% application rate and 53% lease rate.*
*This information was prepared and sent exclusively to members of Willow Bridge. All usage data reflects activity within Willow Bridge's specific portfolio of properties and does not include, reference, or draw from any other customer or client data.
From Prospect Views to Signed Leases
At Willow Bridge’s K2 Properties in Chicago, Realync influenced 21% of all signed leases, delivering $115,000 in monthly rent and $636,000 in total lease revenue.
And at The Deco 51% of prospects who applied or became a resident, engaged with Realync content, proving the platform helped their teams convert at a higher rate.
Common Property Challenges (and How Realync Solves Them)
Why Realync for Willow Bridge
Realync isn’t just another tool. It’s a video platform with seamless API-based workflow integrations and real-time analytics to optimize performance and strategies. From first impressions to long-term retention, Realync makes video simple and impactful, helping multifamily teams deliver results across the renter journey.
- From lead to lease: Unit-specific video moves prospects from inquiry to application faster.
- Unit-level clarity at scale: Build a shareable video library your teams can deploy across every property with one link.
- Portfolio-grade efficiency: One hub for media, communications, and analytics — no tool-hopping required.
- Meet every renter where they are: Live video tours, 360s, self-guided tours, and professionally produced content through Realync Studios.
"Realync is going to be a part of our long-term marketing plan. We love how the platform has evolved over the years. I believe Realync has the best training team in the industry!"
Irini Boeder
Vice President of Marketing
“We wanted to make sure clients could explore our units even when they’re not vacant. We filmed every layout and every amenity so we could send videos ahead of the unit being ready for clients to consider, helping us fill units faster as a result.”
Gabe Heathman
Leasing Agent
Hear From Willow Bridge's VP
of Marketing
For more than a decade, Irini Boeder, VP of Marketing for the Midwest region has championed smarter, faster leasing at Willow Bridge to simplify processes and help teams do more with less. With Realync, that vision became reality. Hear Irini’s story.
How Realync Fits Willow Bridge’s Model
With more than 80 of Willow Bridge properties already on board, Realync fits seamlessly into Willow Bridge’s tech stack. It’s easy to deploy at scale, centralize what matters, and use data to keep dialing up applications and renewals.
- Deploy portfolio-wide: Start with your busiest lease-ups and high-vacancy assets, then templatize the content plan regionally.
- Enable centralization: Give centralized teams a single hub for media, links, and analytics.
- Measure & optimize: Use engagement insights to refine what drives applications and renewals.