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Monitoring your online presence without knowing what “good” looks like can be difficult. Without proper benchmarking against local and regional competition’s online rankings, your marketing efforts could fall short.
The Local Brand Visibility (LBV) score is the only local competition community performance benchmark available for the multifamily property management industry. The LBV score tracks reviews, social media activity, online listings, and search rankings to benchmark your score against local competitors. Track scores across locations, regions, or property groups to ensure your online presence is strong against your competition.
The LBV score is the only benchmark weighted across 5 key areas:
Reviews
Social Engagement
Listings
Search Results
Local Competitors
Spot Review Trends
The LBV score makes it easy to spot review and rating trends with built-in analysis that weighs recent reviews more highly than older reviews, emphasizing current sentiment. Track your total number of reviews across online sites to establish a target for review growth.
Quantify Social Efforts
The LBV score is an effective benchmark that allows you to track and measure the effects of your social posts, fans, and tags across popular online sites to measure and grow activity over time.
Ensure Accurate Listings
The LBV score also takes into account how accurate your listings are across online sites, allowing you to zero in on and clean up any old, outdated information that could be affecting your score.
Be Search Engine Friendly
The aggregate LBV score includes web and keyword rankings, including how you rank in local searches, and an accumulation of impressions and other engaged actions.
Compare Against Your Competition
Use the LBV benchmark to compare your review ratings, response totals, and social fan scores against your top 5 local competitors.
Request a personalized demo of Reputation Management to learn more about the LBV benchmark and see this powerful ORM tool in action!
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