2025 Performance Summit - Grace Hill
Events

Join Us At Grace Hill's
2025 Performance Summit

October 13th - 16th , 2025   |   Fort Worth, Texas

You Asked, We Answered!
Registration EXTENDED Through 9/15

A Special Invitation From Our Keynote Speaker: Jeff Civillico, CSP, CPAE

Join Grace Hill, October 13–16, 2025, at the Sheraton Downtown Fort Worth Hotel for the premier property management and multifamily housing summit. This dynamic event features industry leaders like Kendall Pretzer, Peter Lynch, Dr. Debbie Phillips, and more! Learn more about our featured speakers.

Experience over 40+ interactive breakout sessions to gain invaluable insights and best practices for training, policy management, mystery shops, surveys, reputation management, Realync video and virtual leasing, and HelloData market research and analysis platform.

Plus, see the latest updates and experience PerformanceHQ for yourself, our new technology platform.

This event promises an unforgettable experience where you’ll network, learn, and revolutionize your business strategies — don’t miss your chance to be part of it!

Hurry—Registration extended  through September 15th!

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Catch a Glimpse of the Performance Summit Experience

What to Expect at Performance Summit 2025

  • Engaging networking opportunities
  • Cutting-edge panel discussion lead by industry leaders
  • Advanced updates on the PerformanceHQ platform
  • Peer collaboration workshop
  • Breakout sessions to fit your professional goals

Don’t miss this chance to connect with peers, gain fresh perspectives, and return to your organization ready to make an impact — all in the heart of downtown Fort Worth. With a vibrant location, amazing food, and unforgettable local experiences, this event is as energizing as it is inspiring.

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Why Attend Performance Summit?
Hear from Past Attendees

Immerse yourself in information-packed roundtable discussions, hear motivational stories, and gain insights from inspirational speakers. Hear from past attendees about why this is an event you won’t want to miss!

Registration ends September 15th — don’t miss out!

Jeff Civillico

Keynote Speaker: Jeff Civillico, CSP, CPAE

Jeff has been captivating audiences as a Las Vegas Headliner with Caesars Entertainment since 2009. As the youngest performer to produce and star in his own show on the Strip, Jeff has delivered over 5,000 unforgettable performances at iconic venues like The LINQ, The Flamingo, and The Paris Hotel & Casino.

Named "Entertainer of the Year" by Vegas Inc. and honored with the Las Vegas Review-Journal's "Best of Las Vegas" award three years in a row, Jeff’s Comedy in Action show continues to wow audiences with its clean humor and high-energy entertainment.

Featured Speakers

Kendall Pretzer, CEO of Grace Hill headshot

Kendall Pretzer

Chief Executive Officer
Grace Hill

CEO of Grace Hill, Kendall Pretzer brings over 30 years of multifamily and commercial real estate experience. Before becoming CEO in 2021, she served as COO and previously led The Strategic Solution for 18 years prior to its acquisition by Grace Hill in 2018.

headshot of peter lynch, chief people officer at cardinal group companies

Peter Lynch

Chief People Officer
Cardinal Group Companies

Peter Lynch is Chief People Officer at Cardinal Group Companies and a former Fortune 500 executive known for his impactful storytelling and expertise across the employee lifecycle. A TEDx speaker and top-ranked podcaster, he’s inspired leaders on five continents with his message of success through authenticity.

headshot of russ webb, executive director at bay area apartment association

Russ Webb

Executive Director
Bay Area Apartment Association

Russ Webb is an experienced leader in hospitality, events, and nonprofit management, known for his dynamic approach to strategy, team building, and leadership development. As a sought-after speaker and trainer, he brings expertise in mobile tech, customer service, emotional intelligence, and organizational growth.

headshot of dr. debbie phillips, president of the quadrillion

Dr. Debbie Phillips

President
The Quadrillion

Debbie Phillips is a real estate entrepreneur, author, and industry leader with over 30 years of experience in talent development and asset management. A passionate advocate for real estate careers, she holds a Ph.D. from Georgia Tech and speaks nationally on employee engagement and leadership in multifamily housing.

headshot of bobbi steward, ceo and co-founder of revyse

Bobbi Steward

CEO & Co-Founder
Revyse

A tech-savvy storyteller and industry leader, Bobbi Steward has led product, marketing, and growth teams at companies like Revyse, BH, G5, and Realtor.com®. With deep expertise in real estate technology and go-to-market strategy, she builds scalable solutions that drive revenue and transforms the customer experience.

sharon wilson headshot

Sharon Wilson Géno

President
National Multifamily Housing Council (NMHC)

Sharon Wilson Géno is the president of NMHC and a 30-year veteran of the housing industry, with deep expertise in housing affordability, policy, and community development. She previously served as EVP and COO of Volunteers of America National Services and has held leadership and legal roles across nonprofit, for-profit, and government sectors.

tony sousa, founder of sousa consulting headshot

Tony Sousa

Founder
Sousa Consulting

Tony Sousa brings seasoned and experienced insights into the world of multifamily operations and brand development, offering valuable insights into how multifamily executives make decisions, partner with suppliers, and align strategies. Tony's industry expertise drives actionable business plans and helps teams grow and leverage their business at scale.

headshot of kristi flickert, senior vice president of marketing at kurie

Kristie Fickert

Senior VP of Growth & Marketing
Kurie

Kristi Fickert is the Senior Vice President of Growth and Marketing at Kurie with 27 years of multifamily experience. A recognized industry thought leader, she’s a national speaker, published author, and co-founder of the AI Xchange, known for connecting teams with innovative tools and strategies to drive growth.

headshot of Krisann Gaiko, senior vice president of content strategy at grace hill

Krisann Gaiko

SVP, Content Strategy
Grace Hill

Krisann has over 30 years of multifamily experience and currently serves as SVP of Content Strategy at Grace Hill. Since joining in 2018 through the acquisition of The Strategic Solution, she has helped countless companies develop and manage their policies and procedures.

headshot of stephanie anderson, senior director of communication and social media at grace hill

Stephanie Anderson

Senior Director of Communication & Social Media
Grace Hill

With over 17 years of multifamily experience, Stephanie brings a unique 360-degree perspective to the industry. A dynamic speaker and certified facilitator, she specializes in creative marketing, employee engagement, and emerging industry trends.

More featured speakers coming soon...

Don’t Miss These Expert-Led Sessions

 Click the plus sign to view the session description. More sessions coming soon—stay tuned!

Marketing Track

In this session, discover how to monitor, protect, and enhance your online brand to attract prospects and retain residents. Learn to utilize a consolidated view of reviews, listings, and social sites, along with key metrics, to understand overall performance. We'll explore strategies for proactive reputation management, safeguarding your brand's image and fostering resident satisfaction.

Discover how HelloData's AI-powered market analysis can transform your marketing strategies. This session will explore how real estate marketing professionals can use HelloData's insights on rents, concessions, and amenities to create targeted campaigns, optimize leasing strategies, and drive occupancy.

In this active learning workshop, you’ll discover proven strategies to transform glowing survey comments and high satisfaction scores into compelling marketing content that attracts new residents and builds your community’s reputation. Learn how to spotlight authentic resident experiences, leverage positive feedback across digital and print platforms, and turn happy residents into your most powerful brand ambassadors. Don’t miss this chance to make your resident surveys work harder for you—and turn feedback into real marketing gold!

Ready to stop getting ghosted and start getting leases? With renters making decisions faster (and online), video has become one of your most powerful leasing tools. But here’s the catch: most teams aren’t trained videographers, and DIY content often falls flat without the right strategy.

This session cuts through the noise and shows you exactly how to:

  • Create compelling videos on a budget (no film degree required)
  • Use video across departments to save time, build trust, and impress prospects and residents
  • Build a video library that engages, converts, and keeps your property top of mind
  • Measure your video strategy - so you can do more of what's working

You’ll leave with real-life examples from the multifamily and other industries, content suggestions, and the confidence to turn your leasing team into content creators without burning them out. If you're tired of blending in, this session will show you how to stand out.

Featured Speaker: Kristi Fickert, SVP of Growth & Marketing, Kurie

Many PMCs think that having a few 360 click throughs on their website checks the box for virtual tours and satisfies today’s consumers. But that is no longer the case. 83% of renters said that a virtual tour of an individual floor plan is important or very important and 73% said the same for community amenities. In this session, we’ll highlight ROI metrics from Realync and all of the ways that portfolios should be integrating and tracking their virtual tour efforts to track and prove ROI on the investments.

In today's digital landscape, managing your online reputation is crucial for property success. Learn how to use Grace Hill’s reputation management tools to build a proactive approach to monitoring reviews, resolving complaints with empathy, and enhancing your online presence. Discover how effective reputation management drives resident retention and lead conversion.

This session will show you how a great resident experience directly impacts your community's renewal rates. We'll cover every stage: pre-renewal interactions, move-in, and move-out. Drawing from gracehill.com, we'll focus on how prospect surveys at these key points help you get feedback, fix issues, and create a community where residents want to stay, ultimately boosting your renewals.

Boost your survey response rates and gain deeper insights from your residents and teams. This interactive session will guide learners through the powerful Grace Hill Survey Tool Kit, revealing proven strategies and best practices to expand your survey reach and encourage greater participation. Discover how to craft compelling survey questions, optimize distribution methods, and leverage communication techniques that motivate respondents. Learn to analyze results effectively and translate feedback into actionable improvements for your properties and programs. Unlock the full potential of your surveys and make data-driven decisions with the Grace Hill Survey Tool Kit.

Gain valuable insights directly from Realync clients! This session explores why they chose Realync, their successful video implementation strategies, and best practices for maximizing content. Learn how leading properties are leveraging video to enhance engagement and drive results. Discover their secrets for all things video, from creation to tracking ROI.

Data and Analytics Track

During this session you will learn how public data accurately reflects effective rents, achieving 97% fidelity with rent rolls. We'll explore granular details like concessions, vacancies, and amenities often missed by traditional methods. Learn why major operators are shifting to public data to mitigate antitrust concerns and enhance internal pricing models. Discover how Grace Hill's solutions can further support your data strategy.

Training and marketing leaders often struggle to show the value of their programs. This hands-on session will teach you how to use PerformanceHQ's Intelligence + and Analytics to clearly demonstrate the ROI of your training and marketing initiatives to ensure their continued financial backing and support of company leaders.

Unlock peak performance for your teams and properties by leveraging the full power of Grace Hill's integrated solutions. This hands-on session reveals how combining our industry-leading policies, training, surveys, mystery shopping, and reputation management tools creates a unified approach to excellence.

Learn to utilize real-time analytics and data-driven insights to identify growth opportunities, enhance operational efficiency, and ultimately boost your Net Operating Income (NOI). Discover the proven value of Grace Hill's comprehensive platform in cultivating top talent and achieving superior property performance.

Navigate the complexities of property management with a holistic approach to data administration. This session explores how to seamlessly integrate and leverage data from all Grace Hill solutions—including Training, Mystery Shop, Surveys, and Reputation Management. Discover the power of SSO integrations and robust data feeds that centralize your critical information, empowering administrators to track compliance effortlessly, boost employee and resident engagement, and gain profound, actionable insights across your entire portfolio. Learn to transform disparate data points into a unified strategy for operational excellence.

Unlock the full potential of your property management operations by mastering the comprehensive Grace Hill suite of products. This session will guide you through effectively utilizing our integrated solutions, including policies, training, marketing, mystery shopping, surveys, and online reputation management.

Learn how to leverage these powerful tools to improve operating performance, retain and develop talent, mitigate risk and ensure compliance, and enhance brand and resident experience. Discover best practices for implementing and maximizing each component of the Grace Hill suite to drive performance, increase efficiency, and achieve superior results across your multifamily portfolio.

Fascinated by tech tools but not so tech savvy? No worries, because EVERYONE can be a geek!

Featured Speaker: Russ Webb, Executive Director of Bay Area Apartment Association 

People Development Track

Discover the value of mystery shopping to enhance leasing conversions and resident experiences. Learn how to design realistic scenarios, analyze performance trends, and engage teams with actionable feedback for consistent service improvement.

Increase employee engagement and retention with KingsleySurveys’ employee surveys. Understand how to assess employee perceptions, compare data to industry benchmarks, and translate survey results into actionable insights. This session dives into techniques for decoding data, applying best practices, and using real-world examples to enhance employee contentment and reduce turnover.

In multifamily, it’s not just what you do—it’s how you do it. This session explores how soft skills like communication, empathy, and professionalism directly impact resident satisfaction and team performance. Learn how Grace Hill’s Training solutions can help build these critical skills across roles, how clear Policies set expectations for behavior, and how Survey feedback reveals real-world opportunities to improve. Discover how cultivating soft skills leads to stronger resident relationships, better team dynamics, and improved retention—making a measurable difference in service delivery and community success.

Enhance your training strategy by leveraging learning science to create impactful assignments and learning plans. This session will explore how to align training content with specific roles, manage assignment overlaps and exclusions, and optimize learning plans using the Grace Hill catalog. Gain insights into best practices that improve knowledge retention and employee performance. L&D trends - Thought leadership - how heavy use of digital media has changed our brains and how learning thought leaders are addressing the changing needs of the workforce. Discuss Gen Z coming into the workforce and their inherent knowledge of technology.

Join a dynamic conversation as our expert moderator leads a panel of industry professionals through a candid discussion about today’s biggest onboarding challenges. Discover how innovative technology and practical tools have helped these leaders streamline processes, reduce errors, and enhance team performance. Don’t miss this opportunity to learn actionable strategies and real-world solutions for a smoother, more effective onboarding experience.

Join this interactive, hands-on session where you'll create custom training content using Grace Hill’s Custom Course Builder. Leverage the tutorial builder to develop software training for your employees and explore features like the Content Vault and mix-and-match functionality to personalize learning and enhance employee performance.

Transform your team's capabilities. In this learning session, you'll gain insights into using Grace Hill products to establish clear expectations, deliver effective job instruction, and precisely evaluate performance.

Discover how Grace Hill's PerformanceHQ can revolutionize policy management for multifamily professionals by enhancing engagement, compliance, and overall performance. This session covers key tactics for policy acknowledgment, automated assignments, real-time tracking, and effective compliance strategies to minimize risk and improve efficiency.

Survey results are only powerful if you know what to do with them. In this hands-on session, discover how Grace Hill’s new Intelligence+ tool bridges the gap between resident feedback and meaningful action. By analyzing data across the entire resident journey—from prospect to move-out—Intelligence+ delivers real-time, tailored recommendations to help your teams improve service, satisfaction, and retention. Learn how to use these insights to build effective action plans that drive accountability, boost team performance, and turn feedback into measurable improvements across your portfolio.

Affordable Track

This course dives into the sweeping changes introduced by HOTMA, equipping you with the knowledge to navigate new income and asset calculations, updated definitions, and revised recertification processes. Learn how to properly implement the new $103,200 asset limit (2025, adjusted annually), understand the latest income exclusions, and master the changes affecting minors, students, and foster individuals.

Are you confident your onsite team fully understands the critical requirements of the Low-Income Housing Tax Credit (LIHTC) program? Even one misstep—such as miscalculating tenant income, failing to verify assets, or overlooking compliance deadlines—can trigger a cascade of financial and legal consequences for property owners.

Join our expert-led seminar to discover what can go wrong and how to prevent it. Learn about real-world scenarios where non-compliance led to the loss of valuable tax credits, forced repayment of previously claimed credits, and even legal action against owners. You’ll gain actionable strategies to strengthen your compliance processes, safeguard the assets, and maximize the benefits of your owner's affordable housing investment.

For nine years, the affordable multifamily industry has been talking about significant regulatory changes incorporated into HOTMA and the impact these changes have on leasing operations. Yet, as HUD experiences delays in finalizing software specifications and the associated implementation schedule for TRACS, managers grow anxious about what tasks to continue doing using old methodologies and when to make procedural adjustments to comply with HUD once fully implemented. How, during this state of flux, do managers balance the need to remain productive in their efforts while also efficient with their time? During this session, Jenny will provide the group with real-world application scenarios to help each participant balance these objectives now and in the coming months to be ready for HOTMA… whenever it becomes a full reality.

In this introductory EIV course, participants will receive an overview of monthly and quarterly reports stored in the EIV Master File as well as the Existing Tenant Search. Learn when to print them, what they are telling us and where to store them.

We’ll also discuss the steps to ensure your tenant files and EIV Master File are organized and ready for assessment during an upcoming Management and Occupancy Review. Throughout the session, there will be mention of potential impacts to procedures that owners may have, depending on their discretionary selections for HOTMA.

Meet Our Proud Sponsors of Performance Summit 2025