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The Renter Preferences Survey Report by NMHC and Grace Hill provides critical insights to rental housing providers about every stage of the customer journey — from search to renewal!
This study of renter preferences and behavior is the largest in the multifamily industry and has served as an invaluable industry resource for over 10 years. Our results and analysis have provided actionable insights for multifamily teams in the areas of development, operations, technology, marketing, leasing, and more.
77 U.S. Markets
4,220 Communities
172,000+ Residents
Decisions Driven by Data
The Renter Preferences Survey Report provides an in-depth look at the home features and community amenities that renters can’t live without, how much they are willing to pay for them, and what matters during their home search.
Now featuring an interactive dashboard option that provides a comprehensive look at the apartment and community features that matter most to renters!
Full National Report With Interactive Dashboard
Drill down into specific markets. Adding the interactive dashboard lets you select one (or many!) demographic data points to analyze renter preferences, providing a much clearer view of what your target renter is looking for in their next home.
Watch this short demo to learn more!
Full National Report
Purchase the full national report for the data and analysis you need to make better business decisions and reach your performance goals! This package includes:
- Full National Report (PDF)
- All 77 MSA Reports (PDF)
- Appendix Data (MS Excel)
Single Metro Statistical Area (MSA) Reports
View your top metro markets by purchasing single MSA reports separately. With 77 surveyed markets to choose from, you receive:
- MSA Report(s) (PDF)
- Appendix Data (MS Excel)
