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Boost Apartment Leasing Conversions With Realync Video Tours
The Data Behind Realync’s Impact on Lead-to-Lease Rates
Leasing today is all about connection. Prospects expect to see more than floor plans or a few static photos. They want to experience what it would feel like to live in your community. That’s why video has become the most powerful tool in the multifamily marketer’s tool kit. Realync helps onsite teams capture, share, and track video tours that build trust and turn interest into signed leases.
In this infographic, we’ve highlighted the data that shows just how much video impacts performance. From increasing lead-to-lease rates to reducing vacancy loss, Realync videos give leasing teams a measurable edge. If your goal is to convert more leads and stand out in a competitive market, the proof is right here.
Why Video Outperforms Photos and Text in Leasing
Modern renters increasingly expect video as part of their search experience, whether that’s a quick walk-through or a personalized follow-up from a leasing agent. Even more important, they retain far more information from video than they do from text. That makes every interaction more memorable and meaningful. In your multifamily marketing strategy, video is more than just showing a space — it’s about telling a story, creating an emotional connection, and giving prospects confidence in their decision.
Realync makes it simple for teams to create both live and pre-recorded videos that showcase not only the community but also the people behind it. And unlike static content, videos can be personalized, shared instantly, and tracked to see who’s engaging. For onsite teams stretched thin, that combination of authenticity and efficiency is a game-changer.
The Data Behind Realync’s Impact on Lead-to-Lease Rates
Our clients’ performance data tells the story best. Through integrations with platforms like Yardi, Entrata, and Knock, we analyzed how Realync clients’ video engagement influenced their leasing performance. The results were striking: Prospects who engaged with Realync videos rented 47% of the time. Those who didn’t convert at just 15%.
That’s a three-fold increase in lead-to-lease conversion, directly tied to the power of video engagement. But it’s not just about leases signed. Realync clients also reported 58% shorter tours and reduced vacancy loss by 5 to 11 days. Faster leasing cycles mean fewer gaps in occupancy and stronger NOI. In an industry where every day that a unit sits empty impacts the bottom line, those results add up fast.
Real Results From Multifamily Communities Using Video
Renters today are clear about what they want, and their expectations are shaping how communities approach leasing. Research shows that 99% of renters expect to see the exact unit they’ll be renting. Over half want the option to take a virtual tour before they visit in person. And more than a third say they’re comfortable renting sight unseen when they feel confident in the process. These renter expectations underscore why multifamily video marketing has become essential to success.
Realync equips communities to meet those expectations head-on. From virtual leasing to personalized follow-up videos, teams can show prospects the details that matter most to them. That level of transparency builds trust, accelerates decision-making, and helps communities win leases even in a crowded market.
Take Your Leasing Strategy to the Next Level with Realync
The data is compelling, but the real story is how video transforms the leasing experience for both teams and prospects. Realync’s platform is built specifically for multifamily, providing virtual solutions that make it easy to create and share content that works across the entire renter journey — from the first inquiry to move-in day to renewal. With Realync video tools, leasing teams can highlight not only spaces and amenities but also the authentic, human side of their communities.
The results speak for themselves. By reducing wasted time on unqualified tours, boosting marketing performance across digital channels, or strengthening resident engagement, video has become a must-have. The infographic below captures a snapshot of the results Realync clients experience every day. If you’re ready to elevate your leasing performance, now is the time to put video at the center of your strategy.
Frequently Asked Questions About Video Leasing in Multifamily
Explore this infographic to see how Realync boosts leasing conversions, reduces vacancy, and transforms the renter journey. With proven results across communities of all sizes, Realync’s virtual leasing and video tools give your team the power to connect with more prospects, close more leases faster, and deliver a standout renter experience.
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