The data is in: Tenant sentiment is sending powerful signals about the future of commercial real estate. Early indicators of rising tenant uncertainty, shifting satisfaction drivers, and an unexpected drop in sustainability priorities offer both risk and opportunity for owners and operators preparing for 2026.
In this on-demand webinar, we explored the latest tenant sentiment trends and Kingsley Index data from the CRE Emerging Trends Report. The discussion covered what’s driving tenant satisfaction today, why sustainability is losing ground as a priority, and the nuanced stability of renewal intent across property types. We also examined how building performance is emerging as a key differentiator and the factors now shaping tenant decisions. Commercial real estate owners, operators, and managers gained data-backed takeaways and practical insights to stay ahead of shifting tenant expectations in 2026.
Why Watch:
- Understand what’s driving today’s renewal intent numbers and early indicators for 2026.
- Learn which building features and services are rising to the top of tenant priorities and how to adapt.
- Discover why sustainability expectations are shifting, and what that means for your capital and operational plans.
Hi, everyone, and welcome to today's webinar, CRE emerging trends, renewals, amenities, and what's next in twenty twenty six. Today's webinar is brought to you by Grace Hill's KingsleySurveys, and we're gonna talk a lot about tenant sentiment coming out of our KingsleySurveys for this past year and the trends that you should be looking forward to in twenty twenty six. But before we dive in, I want to introduce my amazing cohost for today, Katie Jeffers. She is the director of support services, specifically survey here at Grace Hill. And Katie oversees all of the reporting and analysis for all of our Grace Hill KingsleySurveys programs. She is my go to here for anything survey related. And in her ten years at Grace Hill, Katie has worked directly with clients to implement and manage their survey programs, whether it's tenant experience, resident experience, employee engagement, and so much more. She is a manager of our reporting insights, and through that, she knows the keys to customer success across both the commercial and the real estate industries. Now before Katie joined us here at Grace Hill, she had multiple roles in consumer research and in revenue analysis. And super fun fact, if you didn't know this about Katie, she served in the Peace Corps Albania of all places. So very interesting background there. Thank you, Katie, for joining us. Alright. And my name is Jen Kendall. I am the VP of strategic insights here at Grace Hill. Among my role or among my responsibilities for my role includes working very closely with the survey team on thought leadership and also partnerships and strategy for the firm. Alright. Without further ado, let's talk about what is in store for you all today. We're going to cover return to office, amenities that are key to overall tenant satisfaction, renewal trends, and specifically that those renewal trends are displaying some uncertainty among tenants today. We'll also talk about sustainability, which was the most surprising segment of our team's analysis this year. So it's fascinating. I can't wait for you guys to hear that one in particular. And then last but not least, we will save time at the end for q and a. So drop your questions in the chat. Use Zoom's q and a function. However you wanna contact us with your questions, please do it. We can't wait to hear from you. If I happen to see them in the moment, then we'll go ahead and address them then. But, otherwise, we will be sure to cover them during q and a. Alright. Let's talk about what you're gonna learn today. So the top three learnings for twenty twenty six are that building amenities are now more important than ever before. And sustainability, as I mentioned, the big surprise, is now even less important. Now this may not be surprising to those who who've read the news for the last year, but it's interesting to see that reflected in tenant sentiment. We're gonna talk about that in more detail. And then last but not least, uncertainty is growing with regards to tenant renewal intent. Now all of these insights, everything we're gonna talk about today on the webinar, as well as a lot more detail lives in our CRE emerging trends report. This report right here, every single one of you who registered should have received this report early. It has not been published yet. It won't be published until next week. So we are very excited to give you early access to these insights. And I wanna give a special shout out to our team members who helped produce the incredible data behind this report, specifically Kyle Brennan and also Richard Lewis. Thank you guys so much for your hard work on this report. And also a shout out to our marketing team. They put in so much effort to make this visually stunning and accessible for everyone, especially Tia Kimbrough. So thank you, Tia, for your help here as well. And last but not least, I do wanna give a special shout out to our industry experts who contributed to the report. Charles Van Thiel from Grez, Sarah Carraret from the Center for Active Design, also known as Fitwell, Dustin Sutton from Meissner Real Estate Services, Mark Fisher from Inspire CRE. And last but not least here, Janet Pogue from Gensler. So thank you all industry experts for contributing your insights to our report. Now let's get started. Alright. Katie, why don't you tell us more about office attendance and remote work as we alluded to would be first up in the agenda? Yeah. Of course. It's always an exciting topic. It feels like it never gets old. And with so many big name companies kind of actively publicizing their return to the office, whether it's getting rid of hybrid work, or, you know, going away from remote only to some form of that, it's been in the news kind of all over the place. And so does our data kind of line up with the headlines that we're seeing? And, generally, the answer is yes. So in our Kingsley surveys, we ask tenants about their work attendance policy, and we're showing the results of that question here on this slide. And what we're generally seeing is those that say they've had an optional attendance policy has been steadily declining over the past three years, so generally matching what we're kind of hearing in the news media about return to work. And then, likewise, those that say they're requiring a full return to work, that has steadily increased from just last year. So, we saw it jump to thirty four percent from thirty percent saying that all employees must return to the office. So, generally, we're seeing the same things that's being discussed, you know, across across the, you know, the landscape. And the return to office has kind of had this negative connotation associated with it where employees feel like they're being forced to do something that they really don't wanna do. And so what we wanted to kinda think about is, was that really such a bad thing if employees have to go back into the office all of the time? And I know for many of you on the call, you're probably hoping that is what happens. But we wanted to explore some other research around this topic as well. So not only look at our own data, but Gallup has tons of research about, workers and all kinds of other just topics relevant to our everyday lives. And they examined loneliness in the workplace in twenty twenty four. So we've taken this chart here from from the report last year, and they found that those that always work from home, and that red line is place to direct your attention on this chart. Twenty five percent of those workers say that they're lonely. So it's a pretty high percentage of those that always work from home. Even those that sometimes work from home, twenty one percent say they're lonely, you can see that's still substantially higher than the sixteen percent that say they never work from home. And, you know, when I was looking at this data and I thought, well, it does seem pretty reasonable that your average worker who is used to the conveniences of working from home probably will have a knee jerk reaction to being forced or what they perceive as being forced to go back into the workplace. But what this data shows is that actually it it might actually provide some benefits for them that they didn't really think about. There's one other point I'll make about this data before we move on, and that is at the bottom of this green chart, there's, some percentages around loneliness based on employee engagement. So this is coming again from Gallup's study. What they found is those that are actively disengaged at work are also much more likely to be lonely. So I will make a plug here, for another survey product that we have, employee engagement surveys, where we can do this research for you and give your organization, answers about employee engagement. But I know most of you wanna just know about, the actual physical workplace. So, so we'll turn back to that topic. I will say, though, this is so useful for property managers, owners who are managing properties, and they need to give their tenants fodder for getting their employees back in the office. I feel like both of these trends would be really powerful from our data and from Gallup's data and, to Katie's point, employee survey data. Yeah. Agree. It's it's one of many kind of, you know, nuggets you can pull out of your toolbox to share. Yes. And, of course, we're not the only ones researching the workplace. Gensler has also done a study in twenty twenty five, And I'll quote, Janet Fogg here as as Jen mentioned, someone contributing quotes, about this. So she's saying employees are thinking more than just a good place to work. They're creating they're creating great experiences that foster connection, productivity, and well-being. So I I love this quote because it directly kind of ties to what we were just talking about with regards to loneliness. And so this is, again, thinking about if you own or manage a building, how you can create those spaces where these these elements can thrive. Totally. Well, and I do want to talk about and hopefully understand better for our audience because Janet mentions these great experiences here. So what are some of those great experiences? What are we seeing in our data? Yeah. She says amenities are no longer optional, and we would agree with that statement. So, yeah, we can turn to our own data now, which I know is is what you're all very excited about, to see. So we ask about all kinds of rating areas on the survey, ranging from all kinds of different amenities and property features, and then we look at the correlation of those reading areas to tenant overall satisfaction, which is, like, our main KPI on the survey. And so what we're generally finding is that reading areas of around property features and amenities, are having a higher correlation to overall satisfaction than they have in the past. And that was an exciting, really interesting And Finding that we found this year, and we felt like it was important to communicate with all of you. And so we're looking at those rating areas that, increased the most and their strength of correlation, starting with industrial. And I won't go through this whole, list here, because we'll have several other property types to get through. But I just wanted to point out even something like exterior appearance, grew in importance to industrial tenants. We tend to think of them as just being focused on the output of what they do inside those spaces, but they do care about the the whole experience. Office, we would expect more factors to be influencing that experience. And the top two areas that increased the most in correlation this year are access to food trucks and healthy food options. And this came as no surprise because if you attended our webinar last year, Jen and I spent quite a bit of time talking about food. And we've noticed that the topic of food comes up even in tenant free form comments where we ask them what could improve their their building experience, and they often mention food. So not surprising at all that this is an important part of the office tenant experience. Yes. And worth pointing out that we've partnered with a company called Minnow that helps provide food delivery options. So for those of you that are bummed maybe because you're not in an area with great Food, Minnow makes it really easy for you to get that food delivered in a way that is luxury as opposed to just feeling like you're dumping a bunch of food on a on some sort of lobby desk or table type setup. So they're fantastic. And a lot of these areas too, you'll see another one of our partners on the commercial side is building engines. They have a prism module, and they can help you with maintenance, heating spaces, heating and AC as you can see there below. So It's really worth checking out some of our partners that can help you with these areas too. Yeah. One of the cool things that's been happening in the real estate industry is just creative solutions to kind of age old problems, and we're seeing a lot more of that these days. That's really exciting. Yes. For retail tenants, when you look at this list, you might think seem, like, pretty basic property features. And for the most part, they are exterior cleanliness, ingress, egress, kind of the basics of operating a a retail center. Very important to tenant overall satisfaction. You also see that green building commitment satisfaction with that is on this list as well. And so this is interesting because we're gonna see later that rating of initiatives has generally declined in importance. So we'll talk a little bit more about that coming up. And then medical office, likewise, the the green building commitment to green building satisfaction is also more highly correlated with tenant overall satisfaction this year. And then you see medical office just has a lot of areas that have increased importance. So, we'll talk more about medical office here in a few minutes. So these are the actual overall satisfaction scores. We're just talking about the factors that, you know, influence that. Here's what we're actually seeing with the trend line over the last three years. So, in general, overall satisfaction scores are trending up. The one difference really is medical office. That that's the one area where the it has declined from last year. And, generally, this decline for medical office is related to declines in other key performance indicators across the medical office property type, including management overall satisfaction, which has declined from last year. And that actually leads me to kind of my last point, about tenant overall satisfaction. So we definitely agree that amenities are becoming more important to the overall experience, but I do want to just restate the top three rating areas that are always have always been most highly correlated to tenant overall satisfaction are management overall satisfaction, management problem resolution, and management communication. So even though amenities are growing in importance, these three areas are still the the top three, and they can't be neglected from a service delivery perspective. Alright. Well, this has been really helpful to get an understanding of overall satisfaction, which is so important to understanding the tenant experience. But I'm sure what a lot of our listeners today are wondering about is renewals. Because renewals are ultimately what drives the bottom line. Right, Katie? So could you tell us, are these trends that we're seeing in overall satisfaction, are they the same? Are they different? How does that vary with renewal intent? Yeah. So there's a lot of interesting things going on with renewal intent. And I'll mention that they, in general, are very closely related. So in general, what we've kind of always seen over the years is that tenants with high satisfaction are more likely to renew than tenants with low satisfaction. So the two are closely related. In general, we're also seeing renewal intentions, increase year over year. But throughout twenty twenty five, there's been some really interesting changes quarter by quarter. So what we saw is, again, likely new renewal intent, was increasing, but where we felt like the kind of interesting things that were happening quarter over quarter with those that were saying they were unsure about renewal. So that's what we'll explore over the next four slides. Starting with industrial tenants. So in general, in twenty twenty five, sixty six percent of industrial tenants said they're likely to renew. Twenty six percent said they're unsure about renewals. That's what you see here on on the chart. So a little bit of a decline in unsure renewal from last year, which is generally good. You wanna see that number be going down. But what we found is when we looked at it quarter by quarter that we were actually seeing the opposite. And in q three, the percentage of tenants that are unsure rose to twenty nine percent. So we could see those numbers kind of shift after we close out twenty twenty four. The industrial sector does have the highest percentage of unsure tenants compared to the other property types, and and we'll talk about those in just a minute. But before we do, I'll talk a little bit about some reasons for unsure renewal because we do ask about this directly on the survey. And so, tenants that are unsure about their renewal cited price as the the most selected reason about being unsure at twenty eight percent. I don't think that probably surprises anybody. And then it was followed by building functionality and business circumstances, both cited around twelve percent. And then out of all of those factors that tenants can select from as influencing their renewal decision, price was the one that actually increased the most over twenty twenty four. So we did kind of think about speculating a little bit about, you know, beyond just what our data shows, like, why might we be seeing these trends. And, certainly, it's it's easy to imagine that macroeconomic factors are influencing some of this uncertainty for the industrial sector, especially when you think about trade policy and tariffs and even some lingering effects from supply chain, that these could be influencing, this perception. I can only imagine how difficult it must be to be an industrial tenant right now with all of this uncertainty. Yeah. So, for office tenants, we're generally seeing the same patterns. So likely renewal is increasing in twenty twenty five. It was actually seventy percent, so, typically higher than industrial. That's pretty normal. The percent of unsure tenants is a little bit lower than industrial. So in twenty twenty five, it's twenty four percent, and you can see more or less in line with last year. But, again, what we're seeing is, quarter over quarter and especially in q three, the highest percent of tenants saying that they're, unsure. And so, in q three, it jumped to twenty seven percent for office tenants. So factors that are, impacting those that are unsure about renewal somewhat similar to industrial. So price, once again, is cited the most frequently, as the the main reason for being unsure at twenty two percent, followed by space requirements at seventeen percent, and business circumstances at twelve percent. But one difference is the factors that have increased the most from twenty twenty four in percent cited, are actually property management and quality of building. Both of those are being cited more frequently this year as a reason for being insured compared to last year. Interesting. And then retail, you can see even more positive and that the percent of tenants that are unsure about renewal is smaller. It's twenty percent this year, a little bit higher than last year. The percent of tenants likely to renew more or less remains the same year over year. Retail actually hasn't had a lot of big shifts in renewal intentions over the past three years. But, again, when we looked at this quarter by quarter in twenty twenty five, the percent that say they're unsure was changing the most from quarter to quarter going from eighteen percent in q one to twenty one percent in q three. And then I'm gonna actually sound like a broken record here. You can probably guess what I'm about to say next, which is that price is also the most frequently cited reason, for being unsure about renewal, followed by sales performance, at fourteen percent and then customer traffic at fourteen percent as well. And then price also increased as a reason for being unsure about renewal compared to last year, but so did business circumstances and lease, length of lease as well. And then medical office. So medical office, you know, it's kind of doing some different things compared to the other property types. So it was the one property type to actually decline a little bit in overall satisfaction, but then we're seeing the opposite trend with renewal intentions that, renewal likely renewal intent is increasing. The percent of unsure is declining. It's actually the lowest of the all four property types. And so the one thing it does, though, have in common with the other property types is that price is also the most selected reason, for being unsure about renewal. So it is cited, about twenty percent by tenants, and then followed by space requirements at twelve percent and corporate decision at eleven percent. Yeah. The the area, though, or the factor for the renewal decision that increased the most from last year is building upkeep. So that kinda speaks back to the service delivery management maintenance, influence on, medical office. So I realized that kind of contradicts what I said earlier about, you know, going up and usually renewal intentions follows. When we see the discrepancy like this in the data, it's often because there's other macroeconomic factors kind of influencing the situation, and health care demand is one thing that's remained pretty steady despite or at least so far despite economic circumstances. So, you know, that's one possible explanation as to why medical office is having kind of a different trend line than the rest of the property types. That makes sense. It just seems like uncertainty is the theme both in the data and among tenants. But what I am very interested in is we did see some more dramatic swings, I would arguably say certainty, as it relates to sustainability. So I'm very interested, Katie, to hear you talk more about that topic and share some of those insights with folks on the call today. Yeah. So I think we are all a little surprised that, the importance of sustainability initiatives, has declined this year compared to last year. And, obviously, the topic of sustainability has been a big part of the national conversation, really for a long time, but this year, kind of especially, it feels like depending on who you ask, sustainability has more of a negative connotation, than it has in the past. So we did spend, a little bit of time kind of looking at political influences on the data, but I'm gonna save that for the report. And we'll just spend some time looking at, the regional data, in the next two slides. So, yeah, we need to section sustainability fatigue because what these red dots here indicate is if the change from twenty twenty four is negative. And you see there's a lot of red dots, in each of these tables, All of the importance areas are listed here on each table, in the same order grouped by the region that they represent. So some regions have, you know, all red dots indicating a decline across the board. Two areas actually increased, or for two regions, it increased, and and then a yellow dot representing no change, across the board. Or no change from this year to last year. And so in some of those cases, the change was, pretty large, five, know, seven percent negative difference to last year. So we were thinking about what are some reasons that there's so much change across these reading areas compared to last year. We have a couple of different theories that I'll talk about little bit here. We also talk about them in the report as well. But there's I'll start with the kind of the first idea, which is social desirability bias. Some of you might be familiar with that concept. You know? But, essentially, in prior years, tenants could have felt kind of compelled to answer in a way that felt, you know, socially desirable, socially virtuous, because in general, their part of the national conversation have been that sustainability was important. So that could have influenced how they responded to the survey. Another kind of similar concept is the outgroup effect. So as perceptions around sustainability have kind of changed in the national conversation and it was maybe associated with more of an extreme view on something that could have also led just, you know, more, stepping back from placing an importance on these initiatives. So that's another possible explanation, for the data. And then a third possible explanation is that there's other initiatives out there that are really important and impact a building's sustainability, and we just didn't measure them on the survey. You know, when we think about insurance premiums, those have increased substantially for most building owners, over the past couple of years. And in twenty twenty four alone, you know, there was reporting that it was the highest number of billion dollar weather devastation events, you know, in the US. So it's obviously important cost. You know, it's impacting cost. So there's probably more to it that, you know, it's just not showing up in our data. And the fact that sustainable operations, that kind of generic reading area that you see at the bottom of each of these tables, hasn't really changed. Kinda speaks to there's there's probably some other areas we could be measuring that would influence these results. So I'll just kind of end with talking about that by saying we are gonna review our survey content for twenty twenty six to evaluate if we're measuring the right areas around sustainability. Yes. And excited for those changes to come too. So everything I just said probably felt really negative because there was all these negative changes from from last year. But if you do look at the percent of importance rating for each of these areas, are actually pretty high. So the green dot here represents that that percentage is over two thirds, and the red dot represents that percentage is under two thirds. And most of these areas across most of the regions have well over two thirds of tenants rating that area as important. And some areas are rated even, you know, as eighty one percent important recycling program in the northeast, for example. It's really just renewable energy, that kind of consistently has the lowest importance rating here. So even though it's less important than it was last year, you should slowly be thinking about it. But, you know, this did interest us quite a bit, and we, as John mentioned, asked for some quotes from, some of our our partners and colleagues. And I think, Sarah from had a really great quote. I'm just gonna actually kinda read what she said directly, which is as traditional sustainability metrics plateau, owners and investors are recognizing that prioritizing health and resilience not only enhances tenant well-being but also safeguards asset value against future shocks. We're proud to help real estate leaders turn these priorities into actionable design and operational strategies. So, you know, what Sarah's saying is that her organization, a lot of real estate organizations out there are taking more people first approach to sustainability and healthy buildings. And I think that ties really nicely back to what we were just talking about earlier, is people that come into the office every day are less likely to be lonely than those that don't. So the you know, again, just to emphasize the importance of having a great place to work. Yes. Absolutely. This was so interesting and impactful, and I'm excited to see what we measure next year. For example, I know in the construction industry, building science has really grown as a terminology that's very interesting. I would argue it's the same as sustainability in a lot of ways. It's just called something else. So be very interesting to to see what we measure next year. I'm excited for you all, so stay tuned. But thank you again, Katie, for all of this fantastic insight and advice going into twenty twenty six. Can you give some advice as well for firms, again, as they're approaching the end of the year and start of next year, what could they do differently? What should they change? What should they they focus on? Please share your your insight and best practices. Yeah. Well, my my first recommendation is gonna be a little bit of a plug, which is if you haven't already surveyed in twenty twenty five, schedule your survey. We still have some room in December to schedule surveys. If you've never worked with Amy Fisher before, she's outstanding. She's our sales executive. So I'm sure she'd be happy to speak with you about getting your survey program up and running. And then regardless of whether you do a survey program or not, know, our general advice based on our years of data is respond to any kind of tenant request within twenty four hours. Response times within twenty four hours really lead to much higher tenant overall satisfaction than those tenants that say they typically receive a response outside of that time frame. So that's the first thing you can do. And if you do your survey with us, you'll get an actual measurement around it. And then follow-up often with your tenants. Tenants, do you need and want check ins. Even industrial tenants, typically wanna be checked in with at least once a year. So check-in with them and preferably on a schedule that works for them. And, again, that's another piece of information you'd learn from our survey program. Once a year. I mean, that shouldn't be a lot of you can just reach out for the holidays that are coming up. Send them a nice little holiday gift of some sort or even a card. I'm sure they'd appreciate that. Hopefully, that doesn't take you more than than five minutes to reach out to a specific tenant and and then five minutes per tenant from there. Alright. And then, Katie, if you could just recap everything that we learned today, make sure everyone has their takeaways, that would be fantastic. Yeah. So, yeah, just to recap with return to office, building amenities are more important than ever, and our own data is reflecting that it's having a larger impact on tenant overall satisfaction than it has in the past. A a lot of those individual sustainability initiatives are are less important than they were in twenty twenty four. And And then, yes, even though the trend looks mostly positive right now for renewal intentions, We are starting to see some kind of unusual movement with a a decline in renewal intentions throughout twenty twenty five. Wonderful. Thank you so much for this, and please, everyone, join me in thanking Katie. Consider some love in the chat. She did a fantastic job presenting so much data, so many insights, and really distilling it down for all of us of what's critical and most important. So thank you, Katie. Alright. And before we get to q and a, I do need to talk to you guys about Grace Hill and KingsleySurveys because, again, we have so much valuable information for you as was displayed throughout this webinar so far. Right? So one of the main reasons that folks survey with us is because of the Kingsley index. We have the number one commercial real estate index of tenant sentiment probably globally, definitely in North America. And we can slice and dice the data all the ways that you saw today, whether it's by property type or also we can slice and dice by property class. We do that for you in your results analysis presentation. After we've conducted the survey, we gather up the results, and then we can slice and dice it ten ways to one. And Katie is very instrumental in that process. We can also break it up by geography. So we've seen some very interesting interesting analyses that way. And then last but not least, one thing to keep in mind about our Kingsley index is that it is very relevant. We're only pulling data from the most recent twenty four month period so that you can be sure you are getting the most current and up to date insights. And in case you're not aware of all of the categories that we cover in our survey, we cover a lot. So this is just a snapshot for you here, whether it's leasing and tenant improvements, amenities as we talked about today, maintenance, service assessment, which can be the property manager and the tenant's experience with the property manager, as well as space needs. So when we are asking tenants, do you intend to renew? We're also asking them, how much space do you need? And that can really be a helpful talking point as you're having that conversation about whether or not that tenant intends to renew, especially as we talked about today, those unsure tenants, that typically pops up. Katie mentioned it a couple times. I remember. So very helpful to have those data points on a client by client basis. You also may not know that here at KingsleySurveys, we not only offer tenant surveys, we also offer resident surveys. We offer investor surveys, employee engagement, occupant, the list goes on. So definitely reach out to us for any of these categories. It's certainly easier to have all of your surveys conducted in one spot, and we are happy to do that for you. Last but not least, surveys provide so much data. And Katie and I, as data nerds, we love it. And if you are not slicing and dicing and analyzing your data so many different ways, you're missing out because there is so much interesting information here, especially if you think about what AI can do with qualitative data these days and parsing all of the comments that you're receiving from tenants. It It is Phenomenal and incredible. And if you're not doing it, you gotta start now. The other fantastic aspect of our data specifically with the survey is that we also provide you that benchmark, the Kingsley index, so that you can compare how you stand against your competitors. So that is, again, one of the main reasons that folks will survey with with us here at Grace Hill with KingsleySurveys. With that, I would love to hop into q and a. So I am going to step into the chat and just see what questions that we have that folks have given us specifically. I know not everyone likes to do it in the general chat, so give me just a second. Alright. Okay. We got a question. This might have been earlier. Someone asked, where can I get the full report? And that one is, I think, in the chat as well. Stephanie mentioned that it's next week. It's actually going live on the twenty seventh on our website, so you can download it there, which is fantastic. And also, you, Amy and Angela and Reese, for your feedback. We're so glad that you enjoyed the insights and found this informative. Please give us any and all feedback of what you'd like to see in the future too. We'd appreciate that. Alright. Another question here. I have both retail and multifamily. Can I still survey both with you guys? Great question. Katie, you wanna answer this one? Yes. Yeah. So we focused on commercial tenant results today, but, if you know Grace Hill, know we also are big into multifamily. So, yeah, we can do both survey programs for you. Yes. Or if you have office and retail or whatever the combo may be, it's pretty simple. Yeah. Alright. Let's see. Another one here. Can you talk about renewal trends by property, class, and region? Yes. We did mention that. Katie, do you wanna talk more about our results analysis Presentations? Sure. Yeah. So one of the the pieces of the the whole tenant survey program is a results presentation that will kinda conclude the project. You'll work with one of our fantastic project managers, and they'll do a similar kind of deep dive into your own results like Jen and I did today. We should go into even more depth on those presentations. And so they'll they'll break down results by the attributes that are most important to you when looking at your real estate portfolio. Yes. And they are so fun to sit in on. Anytime I get to attend a practice run or sit in on the full presentation, I do because it's just it's so great. Alright. Let me see. I think we got another in the q and a. Alright. From Amy, what is or what are the best practices for surveying commercial tenants? Is there a better time of year for surveying? Another great question that I will let you answer, Katie. Yeah. Yeah. No. I'm so glad you asked that question. So I would say there's a number of best practices. One is to communicate early about the survey program. You know, everybody these days gets a lot of emails from everyone, and, it's really easy to ignore an email if you aren't, you know, aware that, it's really important for you to respond to it. So, we actually provide this really great tenant success toolkit as part of the implementation process with all kinds of wonderful templates that you can use, kind of help promote the survey program early. Now our implementation managers will walk you through that. And then once you've conducted the survey program, you're probably gonna make some changes to your operations, your property as a result of that feedback. And one of the best things you can do is let your tenants know that you made changes because of what they said. And that really does a lot to build up of long term trust with the tenants, but also improve response rates over time. Absolutely. Thank you for that, Katie. Alright. And thank you, Beth. Glad that you found this information helpful. Alright. One last question, and it's a pretty simple one. I'll I'll let you answer this one, Katie. Who answers the surveys? Yeah. Yeah. So we we've been talking about, the tenant. So that is typically the main tenant contact, someone that's, either a lease decision maker or a day to day contact or both. So sometimes it's two people, sometimes it's one depending on the tenant. But it's usually somebody very informed about, you know, the whole operations of their company and interactions at the property. We do offer a separate survey program for occupants, so for everybody that works at that property. That survey type is often needed for other, important certifications, like, from the best and fit well, and lead. So we kind of had everything to serve kind of every need you might have related to feedback. Perfect. I love that. Yes. It was a simply worded question, but a very nuanced one that I thought was fantastic. So alright. And we had another one come in here. Thank you. I'm glad you thought it was a great presentation. And the question is a question related to commercial amenities and creative, quote, solutions to age old problems. Can you speak more to the levels of amenities? Are you seeing any effort to go, quote, back to basics for amenities, particularly for hybrid employees? Yeah. That's a great question. So we measure kind of a a set number of amenities on the survey. And if you're paying for a customized survey program, you can ask about the your amenities that you have at your property. I would say some the amenities we ask about aren't necessarily basic, But what we're generally seeing, and it was on one of the earlier slides that might help, Jen, if you go back to with the slide number now. It was one with lots of tables, so it's probably a little bit hard to read. It was slide ten, and all those tables are are in the report. So So I guess we'll say Definitely check out the report because the same information will be in the report with this detail so you can kind of look at it on your own and spend a bit more time perusing it. And you can see the amenities that grew in importance kinda vary by property type. So some of them are kinda your basic amenities. Like, for example, if we look out industrial parking availability, it's a pretty basic amenity, a basic expectation. But then for other, other property types, like for office, for example, meeting spaces for large meetings. That's an amenity that increased in importance in twenty twenty five. But then they or may not be basic depending on the type of property you have. So, you know, it kinda just depends on your tenant base. When I said creative solutions, I was just thinking that there's lots of services out there that, again, can kinda bring services to your property if those amenities aren't just, like, walkable. So, for example, dry cleaning services the lobby. So if if you're not located very close to, you know, decent lunch options, Minnow could be a really great way to to creatively bring in more food options, because you can't control the rest of the built environment around you. Yes. Absolutely. Great points. And as you're reviewing this data, if you have more questions, please feel free to hang up. Let us know when we show the last slide. It has Katie in my email address, so we will leave that up for you as well. We're happy to dig into the data with you. Again, this is fun for us data nerds. So alright. Alright. We had another question. Do your surveys also help with certifications and recertifications, like, with GRASP and Well? Yes. Short answer. I can help answer that. We are partners with GRESB and working on a partnership with Well, but even so, we can do the occupant survey for Well for you. So that is something that that our surveys definitely can do for you. Our occupant survey can also work with BOMAVEST, Fitwell, which we mentioned and quoted here as well, and lead. So we've got you covered as far as the sustainability certifications. Alright. And then another question here from Sarah. I'm curious why fitness centers or gyms aren't on a tenant's top wants. What are you hearing about workout facilities? Katie, I remember us talking about this last year, actually. So, Sarah, let us send you the report from last year. We didn't cover this in the report this year just to mix it up and and keep everyone on their toes and interesting and have the data change from what we're viewing from year to year. But we did see this in the top twenty five categories of requests for for what tenants want in a building, specifically on the office front. So as Katie mentioned earlier, the number one through, like, number seven or ten or something were all food related. So we tended to speak a lot about food delivery. And whether that be at a restaurant or a cafe or a cafeteria or something like that. But fitness centers and workout facilities were also up there as well as green spaces. I remember seeing that one. People wanted access to trails and nature. Also, I imagine for health benefits to be able to exercise and work out in that way. But, yes, Sarah, happy to send I think we have we have your email, I can follow-up with that. Alright. I am not seeing any other questions. So I think we we covered everything. I'm gonna go ahead and skip to the end, just fly through these so that our emails are up there. You can email Katie. I'm offering up her email address as well as mine. Anytime, we are happy to discuss the data more with you. It is so fascinating to see what changes in tenant sentiment from year to year? Again, our team did such a fantastic job analyzing this data and preparing this report. Thank you all so much. And thank you everyone who attended and listened in today and offered your questions and insights on this data. We wouldn't do this if it wasn't for you, so we very much appreciate you. Thank you all. Have a fantastic rest of your day.
2025 CRE Emerging Trends Report
Unlock tomorrow’s market trends today with this report, revealing 2025 tenant sentiment insights from Grace Hill’s KingsleySurveys to help CRE owners and operators spot trends early, act fast, and understand shifting growth signals, satisfaction drivers, and sustainability priorities.
Our Panelists
Jen Tindle
Vice President of Strategic Insights | Grace Hill
Jen Tindle is the Vice President of Strategic Insights for Grace Hill. She plays a pivotal role in driving customer-focused insights across all Grace Hill products and leads commercial strategy. Before joining Grace Hill, she founded “All About CRE” to close the knowledge gap between CRE and tech professionals. As part of her educational efforts, she writes a popular weekly Substack.
Jen was also the founder and CEO of CREx Software, a solutions provider of commercial real estate data integration software for managers and owners. Jen launched her career in CRE at Pennybacker Capital, a private equity real estate firm, where she held a variety of roles, including the creation and leadership of the Data and Analytics team. She started her career at PwC, winning a national award for her CPA scores.
Katie Jeffirs
Director of Survey Support Services | Grace Hill
Katie Jeffirs oversees the reporting and analysis for all of Grace Hill’s KingsleySurveys programs. In her 10 years at Grace Hill, Katie has worked directly with clients to implement and manage their survey programs in Tenant Experience, Resident Experience, and Employee Engagement. As manager of reporting insights, she knows the keys to customer success across both the commercial and multifamily real estate industries. Prior to joining Grace Hill, Katie held multiple roles in consumer research and revenue analysis and served in the Peace Corps in Albania.
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