Learn more about the topic that's quickly becoming a priority for both renters and property managers: fee transparency. As the rental market gets more competitive, providing clear and upfront pricing isn't just a courtesy — it's a critical tool for building trust and closing deals.
In this on-demand webinar, industry leaders Realync and Engrain teamed up to tackle this issue head-on. We explored why hidden fees and complex pricing structures can create friction in the leasing process and how a more transparent approach can set your properties apart.
Plus, you can explore our newest feature: an enhancement that brings SightMap’s interactive fee calculator directly into Realync unit videos. This powerful addition allows prospective renters to view the space and instantly understand the total costs involved — with a direct link to apply when they’re ready. It’s a smarter way to deliver pricing clarity at exactly the right moment in the leasing journey.
What you'll learn:
- Why fee transparency is no longer a "nice-to-have" but a competitive necessity.
- How hidden costs can damage trust and lead to lost leases.
- How Realync and Engrain's new integration provides renters with a clear, all-in-one leasing experience.
Our Panelists
Kevin Walter
Sr. Manager, Technical Solutions | Grace Hill
Kevin Walter leads Realync's product strategy to deliver a seamless, integrated video experience for clients. He oversees the creation of solutions that incorporate Realync's authentic Video Content and Touring features across clients' various platforms. Kevin collaborates closely with partners, clients, and the product team, ensuring these technical solutions become an integral part of leasing strategies nationwide. His work is crucial in creating a better renter experience and driving more efficient leasing processes for teams across the nation.
Theo Jansons
Director of Product | Engrain
Theo leads product management for Engrain’s interactive mapping technologies, including SightMap and Unit Map. Since first joining Engrain in 2017, they’ve worked across partnerships, integrations, and training, always with a focus on making property technology easier to use and connect. After a few years away in executive coaching and recruiting, they rejoined Engrain in 2024 to help scale the product team and drive development of data-driven tools.
Theo now works closely with partners like Realync to deliver seamless, renter-first experiences powered by real-time maps, pricing, and property data.
Jessica Foster
Senior MarTech Operations Manager | Bozzuto
Jessica Foster leads the evolution of marketing technology and operational innovation across Bozzuto’s management division while also overseeing the marketing transitions team. With a strong foundation in marketing systems, data integration, and process design, Jessica bridges the gap between marketing strategy and technology enablement.
In her role, she partners closely with Bozzuto’s vendor network to push the boundaries of what’s possible in the real estate industry—enhancing API functionality, architecting data feed schemas, and building seamless integrations that optimize the experience for prospects, residents, clients, and site teams alike.
Jessica is passionate about using technology to strengthen Bozzuto’s position as a love brand—one that delivers meaningful, human-centered experiences through innovation, collaboration, and excellence.
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