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Right now, multifamily marketers are asking the same question: How can I optimize my marketing budget for maximum impact? Search Engine Optimization and Geotargeting are two powerful strategies in the spotlight, so which one delivers better results?
Watch this live panel-style showdown where top multifamily marketing experts, alongside marketing agency Pixaura, take sides and make their case.
What You Can Expect:
- Understand the Pros and Cons: Learn the advantages and challenges of both SEO and geotargeting strategies for multifamily marketing.
- Optimize Your Budget: Discover how to allocate your marketing budget to achieve the greatest impact strategically.
- Gain Actionable Insights: Leave with practical tips and tools to implement SEO or geotargeting strategies that align with your property’s unique goals.
Our Panelists
Tracy Cherry
Director of Marketing | NE Property Management
Tracy Cherry is a multifamily marketing leader with over 20 years of experience in leasing, training, and community engagement. As Marketing Director at NE Property Management, she develops strategic campaigns, maximizes lead generation, and strengthens resident retention through innovative outreach. A skilled trainer and public speaker, Tracy equips teams with the tools to succeed while ensuring alignment with organizational goals.
She has also held leadership roles, including Education Chair for The Apartment Association of Greater Dallas and Children's Volunteer Director at Minnie’s Food Pantry. Passionate about creating vibrant communities, Tracy continues to drive impactful marketing initiatives that enhance visibility and resident experience.
Kadi Mancuso Rice
Multifamily Marketing Executive
Kadi Mancuso Rice is an accomplished Multifamily Marketing Executive with over a decade of experience leveraging data-driven marketing strategies to drive growth and optimize financial performance. Formerly the Vice President of Sales and Marketing at JVM, she led initiatives that bridged corporate leadership with community teams, enhancing occupancy and customer experiences through strategic digital marketing.
Kadi is passionate about maximizing NOI by integrating technology, customer sentiment analysis, SEO, and geotargeting to create impactful engagement strategies. Recognized as a CRE Future Leader by RE Journals, she brings a unique perspective on aligning marketing, operations, and revenue management to drive measurable results.
James O'Loughlin
Chief Executive Officer & Co-founder | Pixaura
James O’Loughlin is the CEO of Pixaura, a marketing agency. He has been ahead of digital trends for over 30 years, from building his first website in the early days of the internet to mining Bitcoin before it went mainstream. After two decades in digital strategy, he co-founded Pixaura, helping clients maximize their online potential. He also teaches Web Design UI/UX at the Art Academy of Cincinnati and leads Team Hungry Cycling, where he combines his passion for racing and craft beer. Whether in marketing or on the road, James is always pushing the limits of what’s next.
Traci Johnson
Chief Marketing Officer | Grace Hill
Traci Johnson is the Chief Marketing Officer of Grace Hill and a seasoned Global Marketing Executive with a track record of driving operational excellence in B2B technology businesses. With expertise in strategy, execution, and sales enablement, she has successfully led high-performing teams of 50+ professionals and managed over 40 global acquisitions.
Her leadership has contributed to scaling annual revenues from $26M to $400M+ while expanding market reach across five countries. Passionate about innovation and continuous improvement, Traci excels in developing strategic plans that drive growth and efficiency through marketing technology.
Multifamily Marketing Tools and Insights
Social Media Tool Kit
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