Customer Support
Get ready for a power-packed session where artificial intelligence and authenticity team up to rescue your leasing strategy from lifeless, robotic content. Join us for a superhero-themed webinar that will equip multifamily marketers and leasing teams with the tools to strike the ultimate balance between AI-driven efficiency and genuine human connection.
Discover the “superpowers” of cutting-edge tools like Realync’s Voice Translation and Live Video Intelligence, and learn how to infuse personality into every piece of content you create. Led by Traci Johnson, Grace Hill’s award-winning CMO, and featuring industry experts Siobhan Park, Ellen Timmers, and Jamie Gorski, this engaging conversation will deliver actionable insights, real-world case studies, and practical tips for creating scalable, high-impact content that truly resonates with today’s renters. Whether you're onsite, behind the scenes, or leading a marketing team, it’s time to unleash your inner content superhero!
Learning Objectives:
- Discover how to effectively leverage AI tools — like Realync’s Voice Translation and Live Video Intelligence — to scale content creation without sacrificing quality or personalization.
- Learn strategies for infusing authenticity and personality into your marketing to better connect with renters and stand out in a sea of AI-generated content.
- Gain practical tips and real-world examples of how multifamily teams are combining AI and human creativity to create compelling, high-impact video and digital content that drives engagement and conversions.
Our Panelists
Siobhan Park
Head of Marketing | Repli
Siobhan Park is a marketer who’s not afraid to break the rules (strategically, of course). With almost a decade of digital marketing experience, she now leads the charge as Head of Marketing at Repli, where the team is shaking up the multifamily industry one campaign at a time. She’s obsessed with simplifying the complex, making things better (and faster), and helping marketers stop doing things just because “that’s how it’s always been done.”
Jamie Gorski
Founder and President | Catchpoint Collective
Jamie Gorski is a nationally recognized leader in the multifamily industry. As founder of Catchpoint Collective and co-founder of Journey Lens, she partners with property management firms, PropTech companies, and investors to drive growth, innovation, and transformation.
She previously held executive roles at Windsor Communities and The Bozzuto Group, helping each company more than double in size while building award-winning brands. A frequent speaker and advisor, Jamie serves on advisory boards for Zillow and Ohio State’s Department of Mathematics and has earned over 40 national industry awards.
Ellen Timmers
Associate Director of Client Success | Realync, A Grace Hill Company
Ellen Timmers serves as an Associate Director of Client Success at Grace Hill, bringing a wealth of experience and a passion for fostering growth and achieving goals within the multifamily industry. With an impressive 14-year career in the multifamily sector, Ellen possesses a deep understanding of the industry from multiple perspectives. She joined the team in September 2020, initially with Realync, which has since become part of Grace Hill. Her commitment to client success is rooted in her comprehensive understanding of the multifamily landscape and her dedication to helping others thrive.
Traci Johnson
Chief Marketing Officer | Grace Hill
Traci Johnson is the Chief Marketing Officer of Grace Hill and a seasoned Global Marketing Executive with a track record of driving operational excellence in B2B technology businesses. With expertise in strategy, execution, and sales enablement, she has successfully led high-performing teams of 50+ professionals and managed over 40 global acquisitions.
Her leadership has contributed to scaling annual revenues from $26M to $400M+ while expanding market reach across five countries. Passionate about innovation and continuous improvement, Traci excels in developing strategic plans that drive growth and efficiency through marketing technology.