Customer Support
“Realync is going to be a part of our long-term marketing plan. We love how the platform has evolved over the years. I believe Realync has the best training team in the industry!”
Irini Boeder
Vice President of Marketing
Overview
Willow Bridge represents the second-largest multifamily manager in the United States. For more than a decade, Irini Boeder, VP of Marketing for the Midwest region, has been in charge of finding smarter, faster ways to lease.
Her focus has been to streamline workflows, save time, and empower onsite teams to do more with less. The solution to make that happen? Realync.
Company Profile
Industry: Residential Real Estate
Headquarters: Dallas, Texas
Assets Under Management: Over $3 Billion
Years in Business: 60+
Challenge
Irini’s teams started receiving a surge of sight-unseen leasing requests. At the same time, prospects began looping in roommates and family members, all wanting to join virtual tours of Willow Bridge’s luxury communities. Irini acted fast to find the right partner to keep them ahead of the demand. She turned to Grace Hill’s video leasing and video tool solution: Realync.
Solution
Chicago property, K2 Apartments, was one of the first to leverage the Realync platform. After seeing strong results with Realync, Willow Bridge rolled out the platform to more than 70 properties.
What began as a tool for live video tours quickly expanded. Irini’s onsite teams started using Realync to record maintenance how-to videos. Residents even asked for these videos, saying things like, “If maintenance just shows me how to change the filter on video, I’ll do it myself.”
“Our onsite teams love offering both in-person and video tours. It lets them meet each renter where they are. Now that we have video touring, there’s no going back. Virtual leasing isn’t a bonus anymore — it’s expected."
- Irini Boeder, Vice President of Marketing
Results
Willow Bridge uses video to match how today’s renters want to tour. Across 18,000+ units, onsite teams use Realync to deliver the virtual tours prospects are asking for.
In just a few months of using Realync, onsite teams recorded over 2,000 videos and hosted over 2,100 live video tours. Those videos were viewed 64,770 times, saving countless hours for onsite teams.
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