“Prospects like to lease from people they like.” Sure, this is true...sorta. But it is way too shallow and simplistic. Prospects lease where they find the best VALUE! When it comes to leasing, renters are not looking for a friend. It works better when they like you, but here is the hard truth; prospects will rent even when they don’t like you if they perceive you as the better VALUE!
This webinar will demonstrate how to create a positive relationship by communicating value in an FEP manner. Leasing is all about relationship building, but it comes across as most genuine when you also solve a problem, scratch an itch, and bring value!
What the heck is FEP? It's magic! Watch this webinar to find out.
Learning Objectives
Speaker
Rick Ellis, CAM, CPM
Ellis Consulting
Rick Ellis, CAM, CPM, has been intimately involved in the apartment business for over 40 years, yet he still thinks he’s a teenager!
He started as an onsite assistant manager and leasing consultant. Rick rose quickly through the ranks to direct a fast-growing apartment portfolio from two properties in the Dallas area to over 5,000 units in three states. In 1984, he founded ELLIS Consulting Group in Irving, Texas. And ELLIS has now become synonymous with the finest market consulting, training, and contract leasing in the multifamily industry. Rick also founded the largest apartment mystery shopping company in the United States.
Rick does not just speak about property management but practices it daily through his management company, ELLIS HomeSource. Rick is also the broker and owner/operator of J. Ellis Apartment Locators in Lewisville, Texas. Rick lives in Coppell, Texas, with his wife and best friend, Diane, and their three cavalier spaniels, Belle, Mac, and Hart. They have four adult children and one precious granddaughter — so far! Rick is a graduate of Abilene Christian University with a bachelor’s and master’s degree in theology. He holds a Texas Real Estate Broker’s license and is an Eagle Scout. And as we all know, Rick LOVES Monday!