Ready to see what happens when multifamily expertise meets record-breaking video engagement? Join us for an action-packed session as we dive into how the team at Dolben absolutely crushed their 2025 goals and how you can do the same as we head into the spring leasing rush!
Is your tech stack feeling a bit "pinch-y" lately? Don't let your leasing season get lucky — make it legendary. We’re sitting down with the team that saw an exponential 212% increase in video production in just one year. That’s nearly 4,000 new videos shot by site teams who turned "just another tool" into a total leasing powerhouse.
John Schroeder from Dolben joins Matt Weirich and Joe Davis from Grace Hill to pull back the curtain on the "Dolben Playbook." We’re skipping the fluff and getting straight to the "operationalized" magic that keeps teams hitting record numbers week after week.
What's on the Agenda?
- The Transformation: How Dolben shifted their leasing culture to produce massive video volume in 2025.
- Operationalizing Success: The checks and balances you need to ensure your team actually uses the tech you pay for.
- The "Fire Round": We’re asking John about the best Realync videos he’s ever seen and the most helpful lessons learned along the way.
- 2026 Vision: How to integrate your tech stack to make this your most efficient year yet.
Whether you’re looking to "put the rubber down" on your current tech or adding Realync for the first time, this is the session to kickstart your 2026 momentum.
Our Panelists
John Schroeder
Vice President of Marketing | Dolben
John Schroeder brings more than two decades of marketing experience to Dolben, specializing in brand strategy, design, digital marketing, and web development. Prior to joining Dolben, John owned and operated a boutique branding and digital marketing agency that serviced the multifamily space for more than 15 years, during which he oversaw the successful launch and ongoing marketing efforts for hundreds of communities across the United States. John leads all aspects of marketing for Dolben, including owned and third-party assets as well as company initiatives.
Matt Weirich
Executive Vice President | Grace Hill
Matt Weirich serves as Executive Vice President at Grace Hill. Weirich revolutionized video touring as the former CEO and co-founder of Realync, which was acquired by Grace Hill in 2024. Prior to Realync, Matt has driven large-scale cost reductions for Fortune 50 companies through sourcing initiatives and lean methodologies. As a trusted partner, Matt has helped countless clients find the best solutions for their business, using his deep understanding of market challenges and entrepreneurial experiences.
Joe Davis
Director of Strategic Growth | Grace Hill
Joe Davis is Director of Strategic Growth at Grace Hill, helping multifamily leaders transform leasing through video and virtual solutions. With 16+ years in the industry, he advises clients, shares best practices, and drives the adoption of innovative strategies. Based in Atlanta with his wife Beth and three children, Joe is passionate about leadership, the outdoors, running, and great coffee.
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