Customer Support
“Realync has been an invaluable strategic partner. From pilot to portfolio-wide rollout, their team has continuously refined their product and support to meet our needs, delivering measurable results. This is the type of tech company every multifamily operator needs in their corner.”
Jamie Gorski
Strategic Multifamily Consultant
Gorski Consulting Group
Overview
Icon. Innovator. Leader.
That’s how Kendall Pretzer, CEO of Grace Hill, described Jamie Gorski during their conversation at the OpTech Conference and Expo.
Before launching the Gorski Consulting Group, Jamie spent 15 years in leadership, first as the Chief Marketing Officer at Bozzuto, then as the Chief Experience Officer at Windsor Communities.
At both companies, Jamie understood that attracting and retaining residents requires more than great properties — it requires innovative solutions that enhance the prospect experience and streamline operations.
One such solution? Realync, a Grace Hill Company.
Company Profiles
Industry: Real Estate Development, Construction, Property Management, and Homebuilding
Headquarters: Greenbelt, Maryland
Assets Under Management: Over 100,000 residences and more than 3.4 million square feet of retail space, with a portfolio value of $20.3 billion.
Years in Business: 35+ years
Industry: Real Estate Development, Property Management, and Investment
Headquarters: Boston, Massachusetts
Assets Under Management: Manages over 55,000 units across 145 apartment communities in 25 markets around the United States.
Years in Business: 60+ years
Challenge
During Jamie’s tenure at Bozzuto and Windsor, she looked for solutions to make leasing more personalized and effective and, most recently, to support centralized operations. The goal was clear:
- Deliver highly engaging, personalized video tour experiences to increase sales.
- Optimize operational workflows across the portfolios to reduce expenses.
- Back decisions with data to maximize ROI.
Like many multifamily leaders, Jamie needed data to back a portfolio-wide investment in a new strategy.
Solution
Jamie and her team used Grace Hill’s KingsleySurveys to understand resident preferences. The standout finding? Video tours are the top-converting and most preferred tour type among prospects.
This insight not only validated the decision to invest in Realync but also underscored the platform’s ability to transform the leasing journey.
Realync is a complete virtual platform enabling leasing and management teams to connect with prospects through live and pre-recorded virtual tours. Beyond leasing, Realync offered Jamie’s teams versatility for resident communications, from sharing community updates to providing maintenance tutorials, all via video.
“When considering Realync, it’s important to recognize that it’s much more than a tool for leasing.
It enhances the entire resident journey, supports centralized operations, and allows teams to create authentic, high-impact connections with prospects and residents, which increases overall performance."
- Jamie Gorski, Strategic Multifamily Consultant
Results
Realync’s intuitive platform became a cornerstone of Bozzuto’s and Windsor’s leasing and communication strategies. Key use cases included:
- Leasing: Showing exact apartments with personalized content through video tours, improving conversion rates.
- Operations: Integrating video content into the turn process, enabling teams to capture unit conditions at move-out and efficiently identify repair needs.
- Resident Engagement: Sharing updates, events, and maintenance tutorials through video to enhance the resident experience.
So, why did Jamie partner with Realync? She explained, “The platform streamlines centralized operations and maximizes impact when integrated into broader workflows — something every property strives for.”
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