Customer Support
“I’ve been virtual leasing for a while, so getting my hands on a platform built specifically for virtual tours was a game-changer. Realync is now a must-have in my leasing toolkit — and it’s here to stay!”
Evan Erichsen
Assistant Property Manager
The Townline
Setting the Scene
Are you using FaceTime or Zoom to show apartment units virtually? Evan Erichsen used to. It wasn’t until Evan lost countless battles with Zoom that he realized he had had enough. It was time for a consistent, limit-free virtual touring app — one that would have renters raving and leasing for years to come. That’s why he looked to Realync.
Evan is an Assistant Property Manager at The Townline, operated by Wellington Management, a family-owned property management company. We caught up with Evan to hear why he slashed Zoom and added Realync to his robust leasing strategy and the exciting plans he’s plotting for the future with video.
Company Profile
Industry: Real Estate – Development, Ownership, and Property Management
Headquarters: St. Paul, Minnesota
Assets Under Management: Approximately $825 million
Years in Business: 40+ years
The Challenge
While leasing at The Pitch, a Wellington Management property, Evan quickly encountered the limitations of using standard video platforms like Zoom for virtual tours. What seemed like a convenient solution at first soon became a recurring source of frustration.
“Out-of-state renters appreciated the ability to tour virtually, but Zoom consistently presented challenges,” Evan said. Connectivity issues and platform time limits often disrupted what should have been seamless tours. “[Zoom] would end the call mid-tour, forcing me to reconnect with the prospect later to review what we missed,” he explained. “It wasn’t an ideal experience.”
These repeated disruptions not only made the leasing process inefficient but also risked leaving a poor first impression on potential residents.
The Solution
Beyond reliability concerns, Zoom also lacked features tailored to apartment leasing. That’s why Evan’s team decided on Realync as its partner for virtual leasing.
“Realync offers a purpose-built solution,” Evan added. “From the interactive neighborhood map and recording capabilities to seamless, one-click access — without the need for downloads — Realync made it easier to guide prospects through every step of the leasing process virtually.”
Another key advantage of Realync? Unlike Zoom or FaceTime, which rely on team availability, Realync operates around the clock. It captures leads, tracks engagement, and supports prospects even when your team is offline.
“Lease-ups can be hectic! As occupancy increases, it’s critical to capture unit-level videos now to support future leasing efforts."
- Evan Erichsen, Assistant Property Manager
The Outcome
Evan continued to secure lease after lease using Realync at The Pitch, even as he transitioned to his current community, Townline.
Now overseeing the 223-unit property, Evan remains as busy as ever. He credits virtual touring with saving him a significant amount of time. On average, a Realync Live Video Tour takes about 14 minutes, compared to the 45 minutes typically required for in-person tours.
Looking ahead, Evan plans to capture pre-recorded videos of vacant units to streamline the leasing process even further.
With Grace Hill’s Realync solution, he’s gained a reliable, time-saving tool that enhances the renter experience and keeps his leasing efforts ahead of the curve. As he continues to scale video across his community, Evan’s success is proof that the right platform makes all the difference.
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