Multifamily Reputation Management | Grace Hill

Reputation Management for Multifamily Professionals

Monitor, elevate, and safeguard your property’s brand — all starting at just $40/month.

As a multifamily marketer, you know that blind spots in your online reputation are dangerous. But, managing feedback scattered across the web is time-consuming, and generic solutions lack industry-specific features.

Grace Hill’s enhanced Online Reputation Management (ORM) solution offers a consolidated view of your online reviews, listings, and social sites, along with key metrics to help you understand overall performance. 

How Grace Hill Helps You

Manage Your Message

Create a consistent online presence with templates, social publishing, and AI-powered analytics.

Build Trust

Respond efficiently to every interaction, allowing you to convert prospects and improve satisfaction.

Protect Your Brand

Leverage AI to monitor sentiment and flag risks, helping you spot potential concerns and act quickly.

Get Found

Optimize your online listings to rank higher in search and boost traffic to your property.

71% of renters searching for a new apartment won’t visit a property if the reviews aren’t stellar.1

Our powerful ORM solution is designed for multifamily professionals like you to attract prospects and retain residents!

¹NMHC and Grace Hill, Renter Preferences Survey Report, 2024

"I want to address online feedback faster and easier."

Grace Hill helps you quickly personalize communications at scale.

  • Centralize reviews from Google, Yelp, Facebook, Apartments.com, ApartmentGuide, ApartmentRatings, and Rent.com in one easy platform.
  • Eliminate writer's block. Our AI response generation tools create engaging posts and replies in seconds.
  • Streamline your content publishing with calendars, bulk scheduling, and approvals.
  • Boost engagement and measure what matters with advanced analytics.
software mockup of grace hill's reputation management AI responder on a desktop

"I want a better way to understand customer preferences and pain points."

software mockup of grace hill's reputation management sentiment analysis on ipad screen

We make it easy to analyze customer feedback, without spending hours compiling data.

  • Simply ā€œAsk AI Anythingā€ to instantly summarize trends and act fast.
  • Gain insight into the full prospect and resident experience across locations, regions, and providers.
  • Leverage Pulse, our AI sentiment engine, to see what customers like (and dislike) across reviews, comments, photos and more!
  • Use real customer feedback and data-driven insights to guide your decision-making process.
headshot of Karla Alfaro, marketing manager at Clarion Management

"We choose Grace Hill because of its comprehensive and integrated approach to reputation management; it stood out as the best fit for our needs and provided a more holistic and efficient solution for managing our reputation across multiple properties.ā€

Karla Alfaro-Seda
Marketing Manager, Clarion Management

"I want to avoid risky blind spots in my online reputation."

Quickly react to damaging feedback that puts your brand at risk.

Negative feedback can spread like wildfire, and without the right tools, you might miss the warning signs.

Our advanced AI enables real-time detection of risky reviews and social posts, helping you spot threats around the clock and address issues before they escalate.

  • Instant alerts help you address concerns swiftly.
  • Categorize trends and pinpoint your properties with the most pressing risks.
  • Filter by location, provider, time period, and risk category.

"I want to stop losing leads to outdated or incorrect property details."

tablet view of grace hill's multifamily reputation management listing accuracy reporting

Our ORM helps you manage your online presence with precision.

Our intuitive tools and expert Listing Specialists ensure your information is always accurate, eliminating duplicates and optimizing for local SEO, so the right renters find you first.

Stay ahead of the competition, attract more prospects, and let us handle the heavy lifting while you focus on leasing success.

Benchmark Your Property Against Local Competitors

The Local Brand Visibility (LBV) score tracks your online presence in real-time, helping you inform strategic decisions and gauge satisfaction. The only benchmark weighted across 5 key areas:

Online Reviews

Social Posts and Comments

Listings

Search Results

Local Competitors

Your Online Reputation is Worth The Investment

We offer two feature-rich reputation management pricing packages, designed to meet the needs and budget of your multifamily organization. Pricing starts at just $40/month.

Reputation Management FAQs

Our proven implementation process is designed to help you launch faster, so you can begin managing and improving your reputation sooner. Our dedicated team of experts works with you every step of the way, allowing you to gather key credentials and location deliverables to ensure a seamless setup. From initial kickoff to launch, our goal is to have you fully operational in just 30 days!

Displaying a balanced mix of reviews, including negative and positive feedback, plays a critical role in building credibility for your property. Potential residents value authenticity and are more likely to trust a brand that acknowledges both the good and the bad. In fact, a mix of positive reviews highlighting your strengths, alongside thoughtful responses to negative concerns, enhances your reputation by demonstrating your commitment to resident satisfaction. 

Grace Hill's Reputation Management platform helps you manage and respond to all reviews to boost your brand’s credibility, contributing to a stronger and more trusted reputation in the multifamily market. Learn more about the value of negative reviews!

We understand that responding to reviews can be overwhelming. Our add-on ReviewPro service is designed to take this burden off your shoulders and give your team back valuable time. Our team leverages client-provided templates and AI-powered generation to ensure your brand’s voice is consistently reflected in every response. We’ve got it covered, giving you peace of mind knowing your brand’s reputation is in expert hands.

Yes, our Local Brand Visibility (LBV) score allows multifamily organizations to compare their online presence with local and regional competitors, gaining valuable insights into how your property stands out in the market.

Unlike other scoring methods that focus solely on review ratings, LBV is the multifamily industry's only metric that combines reviews, social media engagement, local competitors, online listings, and search rankings to provide a comprehensive view of performance.

Plus, Grace Hill clients achieve even better benchmarking visibility by leveraging both the Kingsley Index and LBV score to see how your property stands out. Learn more about Grace Hill’s LBV score!

Since your online first impression can make or break a leasing decision, choosing the right online reputation management (ORM) software is essential. You need a solution that goes beyond basic review monitoring and social publishing to get industry-specific features that boost traffic to your property.

Look for a platform that provides around-the-clock AI insights, advanced sentiment analysis, and automated workflows to help your team respond quickly to feedback. The right ORM solution should empower you to strengthen your online presence and drive leasing conversions with data-backed decision-making.

Unlike generic ORM tools, Grace Hill’s solution stands out with AI-powered tools built specifically for the multifamily industry, helping you reach prospects and residents where they are.

Learn more about Grace Hill’s LBV score!

Not all reputation management solutions are created equal. Unlike one-size-fits-all ORM tools, we understand the unique challenges of multifamily marketers — from handling reviews across multiple properties to mitigating risky feedback online. Our platform works 24/7 to protect your property and give you a strategic advantage. We transform feedback into a strategic asset with AI-driven sentiment analysis and location-specific benchmarking. Plus, our exclusive services stand out in the industry by providing hands-free review generation and listings management, completely removing the burden from your team.

No other provider understands multifamily like Grace Hill. Ensure you have the best-in-class insights and automation needed to improve ratings, drive traffic, and enhance brand perception.

With Grace Hill, you gain a centralized, easy-to-navigate dashboard that transforms unstructured review data into clear insights. Our solution is tailor-made for multifamily marketers who need real-time visibility into customer sentiment, brand health, and location performance.

Gain immediate access to the metrics that matter, like SEO rankings, social media engagement insights, listing comparisons, sentiment trends, response rates, and more! Plus, compare your properties’ performance against local competitors to see how you stack up.

What we offer:

  • Real-Time Risk Monitoring: Leverage AI to flag potential brand threats or compliance risks before they escalate, helping your team address issues proactively.
  • Sentiment Analysis: Use Signals to ā€˜Ask AI Anything’ and get 24/7 insights about customer trends and resident pain points!
  • Custom Reports for Every Level: Automate reports tailored to different stakeholders — from executives to property managers — delivering role-specific insights without the manual lift.

Grace Hill makes it easy to manage social media at scale while gaining complete control over your brand’s messaging. Our solution supports direct engagement, scheduling, and performance tracking on key channels, including Facebook, Instagram, Google+, LinkedIn, and X, allowing you to maintain a consistent brand voice.

AI generation tools streamline content creation and replies by suggesting captions, optimizing tone, and incorporating relevant keywords to boost engagement while saving your team valuable time. Approval workflows and tasks help you review and edit content across teams before it goes live, ensuring brand alignment and compliance.

Plus, with reporting tools, you can measure the impact of your posts, identify high-performing content, and refine your strategy.

Search engines and listing directories rank properties higher when they see a strong brand presence, accurate information, and consistent engagement. And in multifamily, better local rankings mean more traffic to your listings and more qualified leads.

But how do you know which strategies will increase your visibility and move the needle on SEO? Our Reputation Management solution turns your digital presence into a leasing advantage by improving the signals that drive search performance. Here’s how:

  • Improve listing accuracy with AI-powered tools to manage at scale.
  • Gain a unified view of your reputation and locations across Google, Yelp, Facebook, Apartments.com, and more.
  • Get a roadmap to Page 1 search visibility with our LBV score to benchmark your property and track improvements over time.

With Grace Hill, you don’t just manage your reputation; you rise above the competition in local search!

First impressions are everything! Studies show 71% of renters skip scheduling a tour if reviews are poor, making your online reputation a critical factor in leasing success.

Grace Hill’s Reputation Management solution helps multifamily marketers take control of a property’s online presence by increasing responsiveness and ensuring consistent, accurate listings across every major platform.

Here’s how we help you:

  • Boost Local SEO: Our solution enables you to stay ahead of accurate business listings and improve your visibility in local search results, keeping your property top-of-mind for customers searching online.
  • Build Trust With Prospects: Grace Hill helps you create timely responses for every review, signaling to prospective renters that your business is reliable and takes resident concerns seriously.
  • Monitor Risk at Scale: With one dashboard to manage reviews, you can act quickly and spot issues in your online reviews before they impact traffic or conversions

Own Your Online Reputation
Contact us today to learn how Grace Hill can streamline your marketing efforts!

Learn More About Grace Hill’s Full Suite of Solutions


Training

Complete multifamily training content developed by industry experts.


Policies

Industry-specific policies that empower your team and reduce risk.


Mystery Shopping

Get unbiased evaluations with programs that fit your needs.


Surveys

Gain actionable insights with comprehensive survey tools and trusted benchmarks.

Credentials & CECs

Attract top talent by investing in employee education and career development.