HelloData Market Comps in Intelligence+ | Grace Hill
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How Residents Feel. How You Compare. One Platform.

Resident Surveys capture how residents feel, Intelligence+ turns it into action, and HelloData® adds real-time market comps.

Occupancy and rent come down to two questions: how do residents feel, and how do you compare to the market? Most operators can't answer either with confidence. Resident feedback is scattered and slow to read. Competitor rents shift every week, and keeping up means calling comps, auditing websites, and rebuilding a spreadsheet that's stale the moment it's done. So decisions get made on the loudest signal in the room, not the full picture.

PerformanceHQ closes both gaps in one connected platform. Resident Surveys capture how people feel, benchmarked against 7M+ responses so you know instantly what's worth acting on. Intelligence+ reads every survey and surfaces what to act on first. HelloData adds real-time market comps, so how residents feel and how you compare finally sit side by side.

Know How Residents Feel

 Resident sentiment benchmarked against 7M+ responses.

Know How You Compare

 Real-time rents, concessions, and amenities for your closest comps.

Know What to Do Next

 Intelligence+ surfaces the one thing to act on first, at every property.

5+ Hours Back Every Week

 Automated surveys replace the calls, audits, and spreadsheet rebuilds.

See It In Action: HelloData in Intelligence+

Take a live look at how resident sentiment and market comps come together in one conversation.

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Two Blind Spots, One View

On their own, each signal is half the story. A survey score tells you residents are unhappy but not whether your rent is leading the market or trailing it. A comp report tells you you're priced high but not whether residents would pay it anyway. 

Intelligence+ reads them together, so a soft spot is never just a number. You see whether it's a service issue to fix or a pricing gap to close.

Catch Revenue Before It Slips

Picture a property with strong survey scores still offering concessions, while three of its five closest comps are fully leased with none. 

Without connected data, spotting that is hours of manual cross-referencing, if anyone catches it at all. Inside PerformanceHQ, Intelligence+ surfaces it in seconds, before it shows up as lost revenue. 

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Market Data Accurate Enough to Price On

HelloData pulls from hundreds of thousands of property websites, updated daily, and matches actual rent rolls 97% of the time. Its comp recommendations overlap appraiser selections 9 times out of 10. And because it's sourced 100% from public data, there's no anti-trust risk in how you use it. 

That's market data your team can build a pricing decision on, not a starting point they have to double-check.

Man in a blue blazer smiling at a tablet while standing by an office window overlooking apartment buildings
Blonde woman in a gray blazer laughing while holding a phone, with apartment buildings behind her

One Platform, Every Signal

A standalone survey tool tells you how residents feel. A standalone market tool tells you how you compare. Neither tells you what to do next. PerformanceHQ connects them. 

Resident surveys, training, and mystery shopping feed one connected view, Intelligence+ correlates your market position with how residents actually feel, and HelloData keeps the market side current. You don't just see how you compare. You see why, and what to do next.

Two Ways to See Market Comps in PerformanceHQ

However your team likes to work, HelloData meets you there. With a HelloData subscription you will get market comps at a glance and, if you have Intelligence+, in conversation with your resident data. 

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1. Add HelloData to Your Dashboard

Your most current comps for any property in your portfolio, right on your PerformanceHQ dashboard. One glance shows where you stand on rents, concessions, and amenities, no report to run and no digging required.

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2. HelloData Market Comps in Intelligence+

Ask Gracie pulls comp data into the same conversation as your resident sentiment, so you can see how you compare and why in one place. A soft spot is never just a number. You see whether it's a service issue to fix or a pricing gap to close.

Ready to see how your residents feel and how you compare, in one place?

Use the form below to get started with Resident Surveys in PerformanceHQ.

More Intelligence+ Tools and Insights

Intelligence+ Enhancements Flyer

See what's new in Intelligence+: conversational AI, automated training recommendations, and market comps to help your teams act faster.

Stop Sweating the Data: See Intelligence+ Live

See Intelligence+ live. Turn multifamily survey, training, and market data into clear next steps in this on-demand webinar.

Intelligence+ Preview

Take an interactive tour of Intelligence+ in PerformanceHQ and experience how resident survey data is transformed into clear, actionable insights.
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