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The Amenity Residents Complain About Most Is the One Keeping Them in Their Lease
Somewhere in your budget season, someone is going to pull up the amenity satisfaction scores, land on pet amenities sitting dead last, and ask why you’re still funding a dog run that residents apparently don’t even like. It’s a reasonable question if you’re only looking at one number. Pull a second one and the answer…
People, Product, Pricing, or Promotion? How to Diagnose an Underperforming Multifamily Property
I spent years as a regional property manager before I came to Grace Hill, so let me describe your August and you tell me how close I get. Move-ins are stacking up from a busy leasing season. Your teams are short-staffed, so you are covering roles that are not technically yours. There is a mystery…
82% of Operators Love Their AI. 56% of Residents Don’t.
Updated August 2026. Originally published September 2023. AI adoption in multifamily leasing stopped being a hypothetical a while ago. 89% of operators now have it running in production, which means adoption isn’t the interesting question anymore. Here’s the question that isn’t settled. Ask an operator how their AI is handling a sensitive resident conversation, and…
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