Jen Tindle, Vice President of Strategic Insights at Grace Hill

Author Biography

Jen Tindle

Jen Tindle is the Vice President of Strategic Insights for Grace Hill. She plays a pivotal role in driving customer-focused insights across all Grace Hill products and leads commercial strategy.

Before joining Grace Hill, she founded All About CRE to close the knowledge gap between CRE and tech professionals. As part of her educational efforts, she writes a popular weekly Substack. Jen was also the founder and CEO of CREx Software, a solutions provider of commercial real estate data integration software for managers and owners.

When she’s not shaping the future of multifamily and real estate tech, you’ll find her with her pup Teddy, on the yoga mat, or crushing a HIIT workout—channeling her past as a college athlete.

Contributions

82% of Operators Love Their AI. 56% of Residents Don’t.

August 25, 2026

Updated August 2026. Originally published September 2023.  AI adoption in multifamily leasing stopped being a hypothetical a while ago. 89% of operators now have it running… Read More »

Why Families Stay: What Keeps Family Residents Longer (And It’s Not What You Think)

August 11, 2026

We went into this month looking for a back-to-school noise problem. It makes sense, in theory. August should be the loudest part of the year on… Read More »

Multifamily Pet Policy: The Hidden Fair Housing Risk

July 21, 2026

The Simplest Policy at Your Property Is Probably the Riskiest What you’re not doing at your property may be giving you the most legal exposure. And… Read More »

Stop Trying to Make Shadow AI Happen

July 14, 2026

There’s a problem we have that we still haven’t figured out how to solve. Some of us don’t even know we have it. And it all… Read More »

The New Apartment Marketing Rule: Give AI Better Evidence

June 17, 2026

Table of Contents The Question Everyone Is Suddenly Asking What Google Is Actually Saying About AI Search Optimization The AI-Unseating-ILS-Theory Needs a Revision Reviews Are No… Read More »

Commercial Real Estate Sustainability: Why Your Landlord Suddenly Cares

March 21, 2025

Picture this: You’re a CFO reviewing your company’s office lease renewal. You’ve got two options — one building is newly retrofitted with energy-efficient systems, offering lower… Read More »

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