Customer Support
"Portfolio-wide, we added 215 new videos in one month, a 12.1% increase in total coverage, going from 26.8% to 30.1% across all units."
Selena Gonzalez
Marketing Coordinator
Setting the Scene
Now in its third generation of family leadership, Dweck Properties has spent more than 50 years building a reputation for care-driven property management across Washington, D.C., Maryland, and Northern Virginia. The company owns and manages more than 6,500 apartment homes and complementary retail space, and today stands as the largest multifamily owner in Amazon's National Landing neighborhood.
Dweck's portfolio spans a wide range of community sizes and staffing models, from boutique properties with a single leasing agent to large, high-rise communities with four-person leasing teams. That range makes Realync's video leasing platform a natural fit across the portfolio to help Dweck capture unit-level video content to be used for marketing and leasing efforts. That portfolio makeup also meant that building a complete unit-level video library at every property needed more than a standing directive.
Company Profile
Industry: Multifamily Real Estate Ownership and Property Management
Headquarters: Washington, D.C.
Year Founded: 1970. Now in its third generation of family leadership
Portfolio: 6,500+ apartment homes and complementary retail across the DC Metro region
The Challenge
After launching Realync in early 2026, Dweck's Realync unit video coverage stood at an impressive 26.8% across their 6,635 units by the summer of that year. The unit-level video growth was impressive, but leadership knew there were gaps remaining by community. Some smaller properties needed only a handful of videos to complete their list, while the portfolio's largest community alone had 80 vacant units still waiting for a video.
Dweck's marketing team needed a way to close that gap quickly across 15 properties with very different unit counts and staffing levels, and to do it in a way that felt achievable and fair to a one-agent property and a four-person leasing team alike.
The Solution
Dweck Properties ran a month-long, portfolio-wide Realync video contest for July 2026, built around a four-tier structure so that every property competed against a completion goal scaled to its own number of eligible units.
Fifteen properties took part, spanning the full range of the portfolio, from properties with just two eligible units to the portfolio's largest community, which had 80. Every property that hit its tier's completion goal earned a team-wide payout. On top of those property-level prizes, Dweck added a single portfolio-wide grand prize: one paid day off and a gift basket for the top-performing leasing agent across all 15 communities.
“Our portfolio-wide top performer filmed 74 videos during this contest on their own, more than double the next closest person on the leaderboard."
- Selena Gonzalez, Marketing Coordinator
The Outcome
By pairing a tiered goal structure with a single portfolio-wide grand prize, Dweck Properties turned a routine video-coverage push into a month onsite teams competed hard to win, and left the portfolio with more than 200 new video assets to show for it. Dweck is now well on their way to mapping their portfolio with video and will continue to capture unit-by-unit as they turn.
Across the portfolio, the contest produced:
- 215 new videos filmed in a single month across 15 communities.
- A 12.1% jump in total video coverage, from 26.8% to 30.1%, across all 6,635 units in the portfolio.
- 7 of 15 properties hitting their tier-specific completion goal and earning a team payout.
- The portfolio's largest community completed 65 videos against a 40-video goal, or 163% of goal.
- One leasing agent filmed 74 videos on their own, more than double the next-closest leaderboard total, and won the portfolio-wide grand prize.
Nothing is more affordable or scalable than DIY video when it comes to pursuing unit-level media for a portfolio. And Dweck just served up a masterclass on how to build foundational unit-level media capture to motivate your teams to next level performance.
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