Why Rental Housing Professionals Should Pursue Credentials
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Boost Your Career: Why Rental Housing Professionals Should Pursue Credentials

Posted on June 20, 2023 by Grace Hill

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As the rental housing industry continues to grow, so do the opportunities for its professionals. However, individuals must invest in training and credentials to succeed in this field and advance their careers. 

By obtaining industry-specific credentials, such as a Certified Apartment Manager (CAM) or Certified Apartment Portfolio Supervisor (CAPS), rental housing professionals can enhance their skills and knowledge, demonstrate their commitment to the industry, and stand out among their peers. 

But the question most people want to understand is, “Why?” and “How?” Do credentials really make a difference?  

Industry insiders suggest the answer is a resounding “Yes!” So continue reading to explore why pursuing credentials is crucial for those in the industry and how it can help boost your career.

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Why Training and Credentials Matter in the Rental Housing Industry

As the industry evolves and becomes more competitive, professionals must stay current with the latest trends and technologies. One way to do this is by pursuing training and credentials.

Credentials such as Certified Apartment Manager (CAM), Certified Apartment Maintenance Technician (CAMT), Certified Apartment Leasing Professional (CALP), and Certified Apartment Portfolio Supervisor (CAPS) provide rental housing professionals with the knowledge and skills necessary to succeed in their roles. In addition, these credentials demonstrate a commitment to professionalism and competence. As a result, they can help set you apart from others in the industry.

In fact, many property management companies now require or prefer their employees to hold specific credentials. As a result, certification can give you a competitive edge when applying for jobs or seeking promotions within your company.

Ultimately, training and credentials help industry professionals stay current with industry best practices, improve their skills and knowledge, and demonstrate their expertise to colleagues and potential employers. 

By investing in your professional development, you’ll enhance your career prospects and contribute to your company’s overall success.

Benefits of Pursuing Certifications for Rental Housing Professionals

Industry professionals pursue credentials in their fields for various reasons. While each certification offers unique learning and professional development, some key benefits span each certification program. 

The Top 5 Benefits of Pursuing a Credential

  1. Professional recognition: When you earn a credential, it demonstrates to your peers, colleagues, and potential employers that you are committed to your profession and have the knowledge and skills to perform at a high level. 
  2. Increased earning potential: Many employers offer higher salaries or bonuses for certified employees. Having a credential can make you more competitive in the job market and open up opportunities for advancement.
  3. Expanded knowledge and skills: Pursuing credentials requires taking classes and exams, which can deepen your understanding of rental housing operations and best practices. Applying this knowledge and skill to your current role boosts your impact in the workplace and helps you excel.
  4. Network with peers: Certification programs often offer opportunities to connect with other industry professionals pursuing credentials. Connecting this way allows you to expand your professional network while also learning from others in your field.
  5. Stay up-to-date on industry trends: The rental housing industry is constantly evolving. Credential programs often require you to stay current on industry trends and best practices, and the continuing education helps you stay relevant and informed in your field.

Some popular credentials in the rental housing industry include Certified Apartment Portfolio Supervisor (CAPS), Certified Apartment Leasing Professional (CALP), and Certified Apartment Maintenance Technician (CAMT). Each credential focuses on different aspects of industry operations, so you can choose the credential that best matches your job role and career goals.

How To Choose the Right Credential Program for You

When choosing a credential program, consider cost, time commitment, and the program’s reputation. But most importantly, it’s essential to consider whether the credential will be relevant and valuable to your current or desired job role.

Investing in your career through credentials is an intelligent decision that requires matching your needs to the program. 

So how do you choose the credential program that’s right for you?

Here are some tips to help you make the right choice:

  • Identify your career goals: What do you want to achieve through certification? Do you want to specialize in property management, leasing, or maintenance? Or do you prefer a broader credential that covers multiple areas?
  • Check for industry recognition: Look for credentials that are widely recognized and respected in the industry. You can check with industry associations and professional organizations for their recommendations. Visto’s credential training includes programs for the National Apartment Association Education Institute’s (NAAEI) elite credentials, such as CAM, CAPS, and CALP.
  • Consider the difficulty level: Some credentials require extensive training and preparation, while others are more basic. Consider your current knowledge and experience to help you select an appropriate credential.
  • Check the costs: Certification programs can range from a few hundred to several thousand dollars. So make sure you understand the costs, including exam fees or ongoing education requirements. Visto provides discounts for NAA members to increase affordability, and some companies offer tuition reimbursement or fully fund fees related to training! Whatever path you consider, do your research before jumping into a program.
  • Evaluate the time commitment: Certification programs can require significant time commitments for training and studying. Take a hard and honest look at your work schedule and personal obligations, and consider your professional and personal bandwidth before committing to a program. Visto helps ease some of those barriers to training by providing all training courses online for you to access 24/7 based on your schedule and availability.
  • Read reviews and testimonials: Look for feedback from others who have pursued the credential you are considering. Read online reviews and testimonials to understand the program’s quality and reputation.

Remember, investing in your career through credentials can help you stand out in a crowded job market and advance your career in the rental housing industry. 

So choose wisely, and you’ll reap the rewards for years.

Ready to take charge of your rental housing career? Get set to grow with Visto and position yourself for success!

Grace Hill’s marketing content team aims to create informative resources that help multifamily and commercial industry professionals elevate their performance. From blog posts and ebooks to infographics, checklists and webinars, the Grace Hill team has a singular focus: creating meaningful and engaging content that resonates with real estate professionals across the industry.  However, what makes Grace Hill so unique is the range of collective experience and collaborative spirit of its marketing content team. A group of talented writers with expertise in the real estate industry, overall management effectiveness, marketing strategy, and operational efficiency, the team provides new ideas to take performance to the next level. As a thought leader, Grace Hill's content team constantly pushes the envelope, experimenting with new resources and tools to keep industry professionals ahead of the curve.  Whether you're a seasoned pro or just starting out in the real estate industry, the content team at Grace Hill is creating resources to help you succeed. Learn more about Grace Hill on LinkedIn.

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