Creating Asset Value Through Strategic Tenant Retention
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The Tenant Council: Creating Asset Value Through Strategic Tenant Retention

There is a direct correlation between tenant satisfaction and tenant renewals — that’s nothing new. But today’s dynamic real estate markets and ever-changing tenant demands require new strategies to optimize asset value through strategic tenant retention. The Tenant Council is a proven method to create “raving tenants” who are more likely to renew their leases over and over again. This innovative asset management strategy offers a new way of thinking about the role tenants play in the exceptional management of your building.

Watch this webinar to learn how implementing a Tenant Council enhances communication with tenants, improves service levels from vendors and the building’s management team, increases the probability your best tenants will renew their leases, and maximizes asset value.

Learning Objectives

Explain how tenant retention impacts asset value.

Describe the Tenant Council and list at least three (3) best practices associated.

Discover three (3) benefits to fostering an environment of proactive communication with Tenant Council members.


Marc Fisher CRE Speaker

Marc Fisher
Commercial Real Estate Expert

Marc Fischer has more than 30 years of experience in the commercial real estate industry — predominantly as an executive leader with a strategic focus on property management, asset management, construction/project management, and property operations. Marc founded InspiRE CRE in 2015 to help commercial real estate owners, managers, and occupiers optimize the value of their real estate holdings and develop high-performance teams of CRE professionals.

He holds multiple professional designations and certifications within the commercial real estate field, including the Real Property Administrator (RPA®), Certified Property Manager (CPM®), Certified Commercial Investment Member (CCIM®), and LEED® Green Associate. 

In recognition of his exemplary contributions to the CRE industry, Marc was named a BOMA Fellow by the Building Owners and Managers Association (BOMA) International in 2012. He was elected to a two-year term on the BOMA International Executive Committee in 2023. In addition to his extensive industry experience, Marc is an accomplished author of dozens of textbooks, manuals, and guidebooks that have become invaluable resources for professionals in the field.

Amy Cortez Vice President of Sales Grace Hill, Inc.

Amy Cortez
Vice President of Sales

Amy Cortez is an experienced sales and operations leader with over 20 years of service in various roles, including SVP/Division Leader, VP of Sales and Marketing, VP of Sales, and Director of Sales and Marketing. Amy is passionate about understanding her customers’ needs and uses her business knowledge to help guide them to solutions that make a real impact on their business. From her B.S. in Computer Science and deep experience in B2B software sales, Amy specializes in helping her customers overcome their toughest challenges.

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