The pandemic caused many renters to reevaluate their housing priorities, whether it was teleworking triggering moves, digital nomads looking to join a flexible membership club, pet amenities dog owners won’t rent without, or the insatiable appetite for more packages.
Beyond national trends, there are several market-level nuances affecting renter preferences. National data paints an overall picture for the industry, but it is vital for operators to keep a finger on the pulse of each individual market in their portfolios, too, as trends vary by market.
Please enjoy Apartment.com’s webinar, “The Data is in the Details: An Inside Look at What Renters Like, Love and Can’t Live Without,” with invited guests Grace Hill, NMHC, and Lincoln Property Company, where industry insiders provided a comprehensive look at the features and community amenities that renters can’t live without, how much they are willing to pay for them, and what matters most during their home search.
Guest Speakers:
- Sarah Yaussi, Vice President of Business Strategy at NMHC
- Margette Hepfner, COO, Residential Management, Lincoln Property Company
- Jagan Arumugham, Senior Director, Head of Analytics & Data Science at CoStar Group
- Katie Jeffirs, Sr. Survey Team Manager, Grace Hill, Inc.
Get the Industry’s Go-To Report for Apartment Resident Insights
During the session, our panelists unpacked the data trends and themes from the 2022 NMHC/Grace Hill Renter Preferences Survey Report, which captures nationwide data on amenity preferences, lease decision factors, apartment search processes, and much more. Purchase your copy today to get instant access to 221,559 resident responses across 79 metro areas and 4,564 professionally managed communities.
Explore more industry tools and insights here:
Multifamily Mystery Shopping: A Better Way to Improve Leasing
How Grace Hill transformed everything broken with mystery shopping.
The Key to Better Resident Satisfaction Survey Scores: Experience
Resident satisfaction surveys are about way more than just the score; they’re a window into how your residents truly feel about your community, your service, and your team. While many multifamily operators focus on boosting scores, the real key to sustainable improvement lies deeper than what’s seen on the surface — it’s in the resident…
5 Proven Ways To Boost Your Survey Response Rates
In the wise words of author Conan Doyle, while writing as Sherlock Holmes, “It is a capital mistake to theorize before one has data.” And therein lies the benefit and power of surveys. When you have the right survey tools to capture insightful data for informed decision-making, you move beyond assumptions and hypothesized conclusions. To…
Customer Support




