Customer Support
The pandemic caused many renters to reevaluate their housing priorities, whether it was teleworking triggering moves, digital nomads looking to join a flexible membership club, pet amenities dog owners won’t rent without, or the insatiable appetite for more packages.
Beyond national trends, there are several market-level nuances affecting renter preferences. National data paints an overall picture for the industry, but it is vital for operators to keep a finger on the pulse of each individual market in their portfolios, too, as trends vary by market.
Please enjoy Apartment.com’s webinar, “The Data is in the Details: An Inside Look at What Renters Like, Love and Can’t Live Without,” with invited guests Grace Hill, NMHC, and Lincoln Property Company, where industry insiders provided a comprehensive look at the features and community amenities that renters can’t live without, how much they are willing to pay for them, and what matters most during their home search.
Guest Speakers:
- Sarah Yaussi, Vice President of Business Strategy at NMHC
- Margette Hepfner, COO, Residential Management, Lincoln Property Company
- Jagan Arumugham, Senior Director, Head of Analytics & Data Science at CoStar Group
- Katie Jeffirs, Sr. Survey Team Manager, Grace Hill, Inc.
Get the Industry’s Go-To Report for Apartment Resident Insights
During the session, our panelists unpacked the data trends and themes from the 2022 NMHC/Grace Hill Renter Preferences Survey Report, which captures nationwide data on amenity preferences, lease decision factors, apartment search processes, and much more. Purchase your copy today to get instant access to 221,559 resident responses across 79 metro areas and 4,564 professionally managed communities.
Explore more industry tools and insights here:
Gain a Competitive Edge With Text/SMS Survey Delivery
Making smart business decisions starts with reliable data. In multifamily, your competitive edge often comes down to how well you listen and respond to residents and prospects. Text/SMS survey delivery — the process of sending resident satisfaction and prospect feedback surveys through text message — helps multifamily property managers increase response rates, gather more accurate…
5 Really Simple Steps for Successful Multifamily Marketing Contests
Property leaders and marketers are constantly looking for fresh ways to energize leasing teams and generate authentic content. And one of the simplest and most impactful strategies for doing this is by running multifamily marketing contests. Contests aren’t just a way to make work-life fun. In reality, they are powerful tools for improving engagement, generating…
Apartment Marketing Ideas for Every Season
It’s easy to feel stuck recycling the same apartment marketing ideas year after year. But with each new season comes a chance to switch things up, surprise residents, and show prospects why your community stands out. Seasonal apartment marketing isn’t just about filling a calendar — it’s about creating moments that highlight your community’s lifestyle,…