The Economics Behind Tenant Satisfaction and Renewals
Resources

WEBINAR

Behind The Curtain: The Economics Behind Tenant Satisfaction and Renewals

We all know that tenant satisfaction matters, but a recent MIT and Maastricht University study, led by GRESB co-founder Dr. Nils Kok, found direct correlations between tenant satisfaction and renewal rates. The study also quantified a direct connection between satisfaction and higher gross and effective rents. This webinar will discuss the details of this latest research, including how the data was captured and analyzed, along with the conclusions gathered from the study.

Commercial real estate organizations need to hear the quantifiable evidence of how improvements to tenant satisfaction directly impacts the bottom line. Plus, this webinar discusses real-world best practices to impact your tenant satisfaction levels now!

Learning Objectives

Review of the data analyzed and conclusions from the MIT and Maastricht University study

Discuss what the research results mean for CRE organizations

Best practices to leverage the study to drive tenant satisfaction at your properties

ESG and GRESB implications and connection between sustainability and tenant satisfaction

Explore more industry tools and insights here:

Leasing professional reviewing an online apartment inquiry on a laptop

Digital Mystery Shopping: How to Test Your Team’s Online Lead Response

Originally published September 6, 2023 Key Takeaways Digital mystery shopping tests how your leasing team responds when a prospect reaches out online. Renters don’t wait. 78% say they’d move on within 3 days if a leasing office didn’t respond (Rently, 2026). Grace Hill’s Internet Inquiry shop scores your team’s first reply to a single online…

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Leasing consultant reviewing apartment floor plans on a tablet with a prospective resident in a modern leasing office.

How to Overcome Objections in Apartment Leasing: 5 Steps and 10 Real Examples

Originally published August 28, 2024 Quick answer: To overcome objections in apartment leasing, listen first, ask questions until you find the real concern, repeat it back, offer a specific solution, and confirm the prospect agrees. Most objections about price, space, timing, or competition are a request for more information, not a no. Every leasing agent…

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leasing agents man and woman, viewing an apartment unit

From Tours to Tech: 8 Leasing Agent Skills That Close Leases Faster

Originally published October 15, 2025 Quick answer: The most important leasing agent skills are communication, active listening, tech fluency, problem-solving, empathy, diplomacy, organization, and persuasion. Top agents pair strong people skills with fast, tech-enabled follow-up to turn more prospects into residents. Leasing agents are the heartbeat of every multifamily community. They welcome prospects, support residents,…

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