We all know that tenant satisfaction matters, but a recent MIT and Maastricht University study, led by GRESB co-founder Dr. Nils Kok, found direct correlations between tenant satisfaction and renewal rates. The study also quantified a direct connection between satisfaction and higher gross and effective rents. This webinar will discuss the details of this latest research, including how the data was captured and analyzed, along with the conclusions gathered from the study.
Commercial real estate organizations need to hear the quantifiable evidence of how improvements to tenant satisfaction directly impacts the bottom line. Plus, this webinar discusses real-world best practices to impact your tenant satisfaction levels now!
Learning Objectives
Review of the data analyzed and conclusions from the MIT and Maastricht University study
Discuss what the research results mean for CRE organizations
Best practices to leverage the study to drive tenant satisfaction at your properties
Explore more industry tools and insights here:
How to Overcome Objections in Apartment Leasing: 5 Steps and 10 Real Examples
Originally published August 28, 2024 Quick answer: To overcome objections in apartment leasing, listen first, ask questions until you find the real concern, repeat it back, offer a specific solution, and confirm the prospect agrees. Most objections about price, space, timing, or competition are a request for more information, not a no. Every leasing agent…
From Tours to Tech: 8 Leasing Agent Skills That Close Leases Faster
Originally published October 15, 2025 Quick answer: The most important leasing agent skills are communication, active listening, tech fluency, problem-solving, empathy, diplomacy, organization, and persuasion. Top agents pair strong people skills with fast, tech-enabled follow-up to turn more prospects into residents. Leasing agents are the heartbeat of every multifamily community. They welcome prospects, support residents,…
What Is the Best Leasing Agent Certification?
National Apartment Leasing Professional (NALP) certification can help you learn more about leasing, enhance your selling skills, and advance your career.
Customer Support




