Customer Support
Leasing slows down from November to February. Your revenue doesn't have to.
When leasing traffic drops, every lead, renewal, and resident interaction matters more. But the slow season doesn't have to mean slower performance.
Join Grace Hill's SVP of Learning & Enablement, Krisann Gaiko, alongside special guest speakers Charlotte Pisciotta and Clover Sharpe, for an actionable discussion on how multifamily operators can turn seasonal challenges into opportunities to protect revenue, strengthen their teams, and position their properties for year-round success.
From anticipating market shifts and optimizing digital marketing to sharpening leasing skills and improving the resident experience, we'll explore practical strategies to keep your communities performing when demand cools.
Plus, discover how AI and Grace Hill's solutions can help you make smarter decisions, maximize efficiency, and stay ahead of the competition, no matter the season.
Learning Objectives:
By the end of this webinar, attendees will be able to:
- Anticipate Market Shifts: Leverage market data and AI-driven insights to proactively adjust leasing and revenue strategies ahead of seasonal slowdowns.
- Maximize Leasing and Marketing Performance: Strengthen leasing team effectiveness, optimize digital marketing campaigns, and maximize conversions when demand is low.
- Protect Renewals and Resident Satisfaction: Enhance the resident journey to improve retention, strengthen reputation, and protect revenue year-round.
- Leverage AI for Smarter Operations: Explore how AI and Grace Hill's solutions can improve efficiency, support data-driven decisions, and keep properties performing through every season.
Don't let the winter slowdown put your performance on ice. Join us for this engaging conversation and walk away with strategies you can put into action immediately.
Our Panelists
Charlotte Pisciotta
Owner & Creative Director | APTitude Advantage
Charlotte Pisciotta is a multifamily housing professional, speaker, and trainer with more than 25 years of industry experience. Her career has spanned on-site and corporate leadership roles, including Community Manager, Regional Manager, Marketing Director, and Vice President. This diverse experience gives Charlotte a practical, real-world perspective that resonates with audiences at every level. She holds the CALP, CAM, and CAS credentials, serves as NAAEI Faculty, and is certified in Creative Training Techniques, bringing energy and expertise to every program.
Clover Sharpe
VP, People & Brand Experience | Zocalo Community Development
Clover Sharpe is VP of People & Brand Experience at Zocalo Community Development in Denver CO, where she works at the intersection of People, Process, and Technology to help turn organizational strategy into meaningful, executable change. With more than 20 years in the multifamily industry, her experience spans onsite operations, learning and leadership development, organizational change, technology adoption, brand strategy, and employee and resident experience.
In her current role, Clover leads Learning & Development, Brand and Marketing, and technology enablement, partnering across her organization to improve how teams work, learn, communicate, and adapt to change. She is passionate about connecting people to the “why” behind business initiatives and building the processes, tools, and learning experiences that help change stick.
Clover is an active industry educator, speaker, and advocate and serves on Grace Hill’s National Training Advisory Board. She also holds leadership roles with the Apartment Association of Metro Denver and was recognized as AAMD’s 2025 Person of the Year.
Krisann Gaiko
Senior VP of Learning & Enablement | Grace Hill
Krisann Gaiko is Grace Hill’s Senior Vice President of Learning & Enablement. She joined the team in 2018 as Senior Director of Account Management after Grace Hill acquired The Strategic Solution, where she had worked for over 15 years. Krisann has spent her entire career in multifamily, working in various onsite and training roles prior to moving to the supplier partner side.
Krisann is passionate about helping people and consistently ensures that the Grace Hill teams are empowered to serve customers through a consultative approach to employee and property performance. Krisann has a Bachelor of Arts from Texas Tech University. In her free time, she enjoys spending time with her husband, three kids, and two fur babies. To relax, she likes to play the piano and decompress with yoga.