Employee Credentials Are More Valuable in Property Management
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Employee Credentials Becoming More Valuable to Property Management Companies

Posted on January 22, 2024 by Grace Hill

Graph from L.E.K survey, showing 86% of property management executives rated employee credentials "very important."

With the continuing expansion of the market, property management companies are placing more importance on employee credentials. In a recent L.E.K. survey, 86% of property management execs rated employee credentials “very important.” The impact credentials like CAM for apartment managers and CALP for leasing professionals have on profitability through improved employee performance and career stability is becoming increasingly apparent.

Reduced Turnover

 Relative to other industries, property management has an extremely high turnover rate (as high as 19% for leasing agents). High turnover results in increased training and recruitment costs, as well as lost revenue due to inexperienced employees. Credentialing signals a commitment to the industry, which companies value. Credentialed employees tend to stay with the industry longer and perform better.

Reduced Risk

Increased regulatory scrutiny has made staff retention and competency more important than ever. Credentialed employees lower risk for property management companies both because of the increased knowledge that credentials training gives them and because of the increased experience of a longer average tenure.

Competitive Advantage

Companies that employ more credentialed employees have a better reputation in their market. As the director of training for a property management company with over 20,000 units told Grace Hill, “Having a lot of employees with credentials can get you an edge over competition. When you market your company, you can make that a selling point and improve your brand.”

Grace Hill forecasts that the importance of credentialing will continue to grow with the market, making it a key factor in employee selection and company-provided training. Read about more industry trends and forecasts in our new Market Report: Growth and Complexity. Explore your credentialing options with Visto.

Grace Hill is a trusted leader in technology-enabled performance solutions for the real estate industry, helping property owners and operators boost performance, reduce risk, and grow top talent. Backed by decades of real-world experience, Grace Hill offers a comprehensive SaaS suite that includes policy management, training, assessments, surveys, benchmarking, and data-driven insights—all supported by exceptional customer service.

What sets Grace Hill apart is its deep industry knowledge, commitment to innovation, and passion for the people it serves. With added solutions for marketing, including video tours and reputation management, Grace Hill helps properties increase visibility and engagement in an increasingly competitive market.

Today, more than 500,000 real estate professionals from over 2,800 companies rely on Grace Hill to elevate their teams and drive results. We don’t just work in this industry—we live and love it.

Learn more at gracehill.com.



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