Property Management
When disaster strikes, multifamily properties can be hit hard. From hurricanes and floods to fires and power outages, the potential for disaster can be overwhelming. That’s why having a solid disaster plan is essential to protecting your property, staff, and residents. However, despite the importance of disaster planning, there are common mistakes that can make… Read More »
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Learning to overcome objections is a skill all leasing agents must work to develop, and while practice makes perfect, it’s equally important to have a few tips and tricks up your sleeve! The reality is that leasing agents’ skills are constantly being tested because objections are a common hurdle in the real estate industry. The… Read More »
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When budgeting for a multifamily rental community, there is much more to consider than just expenses and revenue. To create a memorable resident experience, you must allocate budget resources to ensure the community is inviting, comfortable, and well-maintained. We’ll explore five essential items you should consider including in your multifamily budget to provide an enjoyable… Read More »
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As a multifamily manager, you are under constant pressure to reduce operational costs, but that doesn’t mean the budget has to suffer. In fact, with just a few simple changes to the budget, you can improve the bottom line while maintaining efficiency. To do that, let’s look at five budget changes multifamily managers can make… Read More »
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Jump to a Section Building Trust Through Transparency The Power of the Prompt Reply From Complaint to Resolution Proactive ORM is Your Competitive Advantage Simplify Your Property’s Online Reputation Management In today’s digital age, your online reputation is a crucial bridge between residents and property management. It fosters a two-way street of communication, allowing residents… Read More »
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Telephone prospects are among the most important prospects you can have as they tend to be more dependable than walk-ins. Leasing agents for apartments play a crucial role because it’s an opportunity to build excitement. And once that excitement for seeing your community is established, the telephone prospect will likely keep their appointment. More importantly,… Read More »
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In the world of multifamily, bigger isn’t necessarily better. But being a smaller operator does come with a unique set of challenges. Larger apartment management companies have distinct advantages. They have bigger budgets and operating margins and more resources at their disposal. They generally have more money for payroll and technology and, through sheer scale,… Read More »
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Apartment reviews are a good thing, and there are many ways to ask for them. Whether you launch a formal campaign or just send a simple note following a completed service request, the point is to encourage your residents to become more comfortable (and willing) to leave reviews. In fact, encouraging residents to share apartment… Read More »
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It’s no secret that reputation management is critical to the leasing process. Renters rely heavily on online reviews and opinions before deciding to lease. For that reason, reputation should be at the forefront of any multifamily business, large or small. More importantly, if actively managed, it can also be a powerful resident acquisition and retention… Read More »
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Whether you’re buying a new shampoo or scouting out a place to live or work, you likely rely on online feedback before making a purchase. Most of us (95%) read reviews before making a purchase, and 58% will actually pay more for a product, service, or experience with stellar ratings. This buying behavior is no… Read More »
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Online reputation management, or ORM, is a growing area of interest for property management, so many people are starting to ask the question: What is ORM, and why does it matter? Online reputation management is how companies protect and improve their reputations. It has become an increasingly important tool for property managers who want to… Read More »
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In today’s challenging real estate markets, property managers must take advantage of every opportunity to retain their tenants. Surveys can be an especially effective tool as part of an engagement strategy. Property managers can reduce tenant turnover and even attract new tenants by using tenant surveys to provide the services and amenities most demanded by… Read More »
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