Property Management Archives - Grace Hill

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Digital Mystery Shopping: How to Test Your Team’s Online Lead Response

By Lisa Ford / October 28, 2026 / Comments Off on Digital Mystery Shopping: How to Test Your Team’s Online Lead Response

Originally published September 6, 2023 Key Takeaways Digital mystery shopping tests how your leasing team responds when a prospect reaches out online. Renters don’t wait. 78% say they’d move on within 3 days if a leasing office didn’t respond (Rently, 2026). Grace Hill’s Internet Inquiry shop scores your team’s first reply to a single online… Read More »

How to Overcome Objections in Apartment Leasing: 5 Steps and 10 Real Examples

By Stephanie Anderson / October 14, 2026 / Comments Off on How to Overcome Objections in Apartment Leasing: 5 Steps and 10 Real Examples

Originally published August 28, 2024 Quick answer: To overcome objections in apartment leasing, listen first, ask questions until you find the real concern, repeat it back, offer a specific solution, and confirm the prospect agrees. Most objections about price, space, timing, or competition are a request for more information, not a no. Every leasing agent… Read More »

From Tours to Tech: 8 Leasing Agent Skills That Close Leases Faster

By Stephanie Anderson / October 9, 2026 / Comments Off on From Tours to Tech: 8 Leasing Agent Skills That Close Leases Faster

Originally published October 15, 2025 Quick answer: The most important leasing agent skills are communication, active listening, tech fluency, problem-solving, empathy, diplomacy, organization, and persuasion. Top agents pair strong people skills with fast, tech-enabled follow-up to turn more prospects into residents. Leasing agents are the heartbeat of every multifamily community. They welcome prospects, support residents,… Read More »

People, Product, Pricing, or Promotion? How to Diagnose an Underperforming Multifamily Property

By Jay Thompson / September 2, 2026 / Comments Off on People, Product, Pricing, or Promotion? How to Diagnose an Underperforming Multifamily Property

I spent years as a regional property manager before I came to Grace Hill, so let me describe your August and you tell me how close I get. Move-ins are stacking up from a busy leasing season. Your teams are short-staffed, so you are covering roles that are not technically yours. There is a mystery… Read More »

82% of Operators Love Their AI. 56% of Residents Don’t.

By Jen Tindle / August 25, 2026 / Comments Off on 82% of Operators Love Their AI. 56% of Residents Don’t.

Updated August 2026. Originally published September 2023.  AI adoption in multifamily leasing stopped being a hypothetical a while ago. 89% of operators now have it running in production, which means adoption isn’t the interesting question anymore. Here’s the question that isn’t settled. Ask an operator how their AI is handling a sensitive resident conversation, and… Read More »

The Best Multifamily Training Platforms in 2026

By Grace Hill / August 20, 2026 / Comments Off on The Best Multifamily Training Platforms in 2026

Your portfolio spans multiple states. Your leasing teams, maintenance staff, front desk, and management layers need training. But your training strategy? Fragmented email threads, PDF files, and no way to verify who completed Fair Housing or EPA 608 certification. One compliance gap, one missed certification, and you’re exposed. It’s time for a system that keeps… Read More »

Multifamily Employee Onboarding vs Orientation: Why Both Matter for Retention

By Grace Hill / March 13, 2026 / Comments Off on Multifamily Employee Onboarding vs Orientation: Why Both Matter for Retention

Orientation and onboarding are often used interchangeably, but they represent two distinct stages of the employee experience. Understanding multifamily employee onboarding — and how it differs from orientation — is essential for building strong teams and improving employee retention. And everyone in the organization, not just HR, needs to understand the difference. Multifamily employee onboarding… Read More »

Multifamily Mystery Shopping: A Better Way to Improve Leasing

By Grace Hill / January 14, 2026 / 0 Comments

How Grace Hill transformed everything broken with mystery shopping.

The Key to Better Resident Satisfaction Survey Scores: Experience

By Katie Jeffirs / December 16, 2025 / Comments Off on The Key to Better Resident Satisfaction Survey Scores: Experience

Resident satisfaction surveys are about way more than just the score; they’re a window into how your residents truly feel about your community, your service, and your team. While many multifamily operators focus on boosting scores, the real key to sustainable improvement lies deeper than what’s seen on the surface — it’s in the resident… Read More »

5 Proven Ways To Boost Your Survey Response Rates

By Katie Jeffirs / December 9, 2025 / Comments Off on 5 Proven Ways To Boost Your Survey Response Rates

In the wise words of author Conan Doyle, while writing as Sherlock Holmes, “It is a capital mistake to theorize before one has data.” And therein lies the benefit and power of surveys. When you have the right survey tools to capture insightful data for informed decision-making, you move beyond assumptions and hypothesized conclusions.  To… Read More »

Gain a Competitive Edge With Text/SMS Survey Delivery

By Carla J. Alicea / December 2, 2025 / Comments Off on Gain a Competitive Edge With Text/SMS Survey Delivery

Making smart business decisions starts with reliable data. In multifamily, your competitive edge often comes down to how well you listen and respond to residents and prospects. Text/SMS survey delivery — the process of sending resident satisfaction and prospect feedback surveys through text message — helps multifamily property managers increase response rates, gather more accurate… Read More »

AI In Property Management: Do You Really Know the Risks And Opportunities Of ChatGPT

By Grace Hill / August 1, 2025 / Comments Off on AI In Property Management: Do You Really Know the Risks And Opportunities Of ChatGPT

AI in property management used to be considered a trend of the future, but it’s here — and here to stay. And with that, Chat GPT is leading the charge. Everywhere you turn, people are talking about ChatGPT.  Love it or hate it, ChatGPT is a highly disruptive technology that will forever change how we… Read More »

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