Credentials: Different Benefits to Different Employees
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Credentials Offer Different Benefits to Different Employees

Posted on September 7, 2017 by Grace Hill


Credentials Offer Different Benefits to Different Employees

As we said in our earlier credentials blog post, property management industry employee credentials are more important than ever. But the benefits of credentials and the motivations for pursuing them vary depending on the role.

    • Suppliers, who represent the largest volume of credentialed employees in the industry, typically pursue credentialing to enable new client acquisition. For them, the CAS credential could mean the ability to charge a premium.
    • Corporate credential-seekers are typically looking to enhance their career trajectory / secure promotion with credentials like CPM, CAM, CAPS, and ARM.
    • Maintenance employees look to credentials to validate competence and enhance reputation and employability with a CAMT credential.
    • Other onsite leasing staff, including office and administrative support, as well as other sales-related occupations, use credentialing to break into property mana
      gement roles and build relationships with other industry participants.
    • Property managers pursue credentials like CPM to secure new positions / responsibilities, and typically are better compensated once credentialed.

Regardless of the role, credentials improve opportunities for employees in the property management industry. As one senior HR manager from a company of 88,000 units told Grace Hill, People in the field recognize the value of credentials. It opens doors outside of your current organization, and upward movement within.”


Read about more industry trends and forecasts in our new Market Report: Growth and Complexity. Explore your credentialing options with Visto.


Grace Hill’s marketing content team aims to create informative resources that help multifamily and commercial industry professionals elevate their performance. From blog posts and ebooks to infographics, checklists and webinars, the Grace Hill team has a singular focus: creating meaningful and engaging content that resonates with real estate professionals across the industry.  However, what makes Grace Hill so unique is the range of collective experience and collaborative spirit of its marketing content team. A group of talented writers with expertise in the real estate industry, overall management effectiveness, marketing strategy, and operational efficiency, the team provides new ideas to take performance to the next level. As a thought leader, Grace Hill's content team constantly pushes the envelope, experimenting with new resources and tools to keep industry professionals ahead of the curve.  Whether you're a seasoned pro or just starting out in the real estate industry, the content team at Grace Hill is creating resources to help you succeed. Learn more about Grace Hill on LinkedIn.

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