Customer Support
Artificial Intelligence (AI)
I spent years as a regional property manager before I came to Grace Hill, so let me describe your August and you tell me how close I get. Move-ins are stacking up from a busy leasing season. Your teams are short-staffed, so you are covering roles that are not technically yours. There is a mystery… Read More »
Updated August 2026. Originally published September 2023. AI adoption in multifamily leasing stopped being a hypothetical a while ago. 89% of operators now have it running in production, which means adoption isn’t the interesting question anymore. Here’s the question that isn’t settled. Ask an operator how their AI is handling a sensitive resident conversation, and… Read More »
There’s a problem we have that we still haven’t figured out how to solve. Some of us don’t even know we have it. And it all started with AI. Not grool. Let me give you an example. A friend called me a few months ago. He’s an executive at a large real estate firm. When… Read More »
Table of Contents The Question Everyone Is Suddenly Asking What Google Is Actually Saying About AI Search Optimization The AI-Unseating-ILS-Theory Needs a Revision Reviews Are No Longer Just Reputation Management Why Surveys Matter for AI Search Visibility Recency, Volume, and Consistency Matter Visual Content is Fodder for AI, Too Agent-Ready Is the New Website-Ready The… Read More »
Organizations collect thousands of open-ended survey comments every year, but turning that feedback into insights has traditionally taken weeks of manual work. AI sentiment analysis for surveys changes that by using natural language processing to analyze tone, themes, and patterns across large volumes of feedback in hours instead of weeks. I learned a lesson about… Read More »
AI in property management used to be considered a trend of the future, but it’s here — and here to stay. And with that, Chat GPT is leading the charge. Everywhere you turn, people are talking about ChatGPT. Love it or hate it, ChatGPT is a highly disruptive technology that will forever change how we… Read More »
Your team is always looking for new ways to boost leases — new tools, strategies, and tactics. However, there’s one hidden obstacle that could be slowing your team down from executing: language barriers. In multifamily, diverse communities mean diverse languages. If prospects can’t understand key details, leasing teams risk losing qualified leases. Luckily, there’s a… Read More »
Imagine finding your dream apartment but then being rejected by an Artificial intelligence (AI) algorithm with a hidden bias. This reality is the potential downside of AI in multifamily real estate housing. Fueled by the success of ChatGPT, a wave of new AI services like Gemini and Jasper are flooding the market. With an estimated… Read More »
A new generation of technology is coming to property management. Building engineers have increasingly implemented smart building technology to improve energy efficiency and sustainability. Now, the application of artificial intelligence (AI) stands to greatly enhance those efforts — and extend the technology to other aspects of property operations. The timing is opportune. As we summarized… Read More »