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Trends & News
In today’s market, the term “affordable housing” often feels like an oxymoron. Skyrocketing prices have transformed finding a suitable place to live into a Herculean task for many. However, amid what many experts describe as an “affordable housing crisis,” housing tax credits offer a beacon of hope. While policy discussions to tackle the crisis are… Read More »
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April is Fair Housing Month, and it’s never too early to brush up on the policies that keep properties humming. As Fair Housing regulations continue to evolve, new challenges and opportunities for multifamily owners and operators are ever-present. Compliance with Fair Housing laws is both a legal requirement and an ethical responsibility. Fair Housing policies… Read More »
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As we celebrate Women’s History Month, education has always been a cornerstone behind my professional success, shaping my strategic thinking and leadership skills. In the multifamily and commercial real estate sector, where change is constant, the value of lifelong learning cannot be overstated. My journey in this field has been deeply influenced by formal education… Read More »
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In today’s hyper-connected world, authenticity is the currency of trust — and that’s earned through the voices of real people. User-generated content (UGC) is a cornerstone of compelling storytelling, offering a unique blend of relatability and impact. The importance of resident-driven narratives in fostering vibrant, connected communities cannot be overstated. From building trust to sparking… Read More »
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In today’s digital landscape, reviews hold significant power, shaping potential residents’ perceptions and influencing their decisions. As a property manager, staying informed about the latest regulations governing online reviews is crucial. The Federal Trade Commission (FTC) recently made headlines with its new ruling on reviews, aimed at ensuring transparency and authenticity. Here are five essential… Read More »
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As someone who’s worked both onsite in multifamily communities and now manages Grace Hill’s social media, I can tell you that keeping your residents engaged online can make a huge difference in the overall success of your property. Social media isn’t just about posting pretty pictures — it’s a powerful property management marketing tool for… Read More »
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The 1990s were a transformative decade for customer behavior, marked by significant shifts driven by technological advancements, globalization, and changing societal values. One of the most notable changes was the rise of digital technology, particularly the internet, which reshaped how customers shopped, accessed information, and interacted with brands. While still a far cry from today’s… Read More »
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At Grace Hill, we’re dedicated to fostering positive impacts both within our corporate realm and throughout the communities we serve. The Impact Hero Awards Program recognizes individuals at Grace Hill client companies who demonstrate exceptional dedication to helping others and making a tangible difference locally. It’s been two years since Sara Ogle was honored as… Read More »
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When we consider the evolution of the customer from the 1980s until now, it’s enough to give us whiplash thinking of all the [Cue: David Bowie] “ch-ch-ch-changes.” As History.com defines the decade, it’s “often remembered for its materialism and consumerism…the rise of the “yuppie,” an explosion of blockbuster movies and the emergence of cable networks… Read More »
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The entire world is buzzing about Artificial Intelligence (AI), and no industry more so than multifamily. When we talk about AI, we often include machine learning (ML) as well. ML is a collection of computer algorithms designed to initially perform a task and then become increasingly better at that task as it is repeated. Meaning… Read More »
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Everywhere you turn, people are talking about ChatGPT. The tool is the fastest-growing app in history, earning 100 million users after just two months on the market. Love it or hate it, ChatGPT is a highly disruptive technology that will forever change how we use artificial intelligence to get things done. If you’re wondering where… Read More »
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