In our industry, sales training often is based on old, unproven ideas. Join us as Donald Davidoff and Joanne Chapman-Rep of D2 Demand Solutions Inc. share insights from data-driven research and anthropological observations of rental prospects. Among other things, you’ll learn:
- Why most sales managers hire for the wrong characteristics and what qualities you need to look for instead
- The three things every rental housing prospect cares about
- How to better align with prospect’s buying journey
- The single biggest mistake all leasing associates make and how to avoid it
- The key to effective follow up
Explore more industry tools and insights here:
The Key to Better Resident Satisfaction Survey Scores: Experience
Resident satisfaction surveys are about way more than just the score; they’re a window into how your residents truly feel about your community, your service, and your team. While many multifamily operators focus on boosting scores, the real key to sustainable improvement lies deeper than what’s seen on the surface — it’s in the resident…
5 Proven Ways To Boost Your Survey Response Rates
In the wise words of author Conan Doyle, while writing as Sherlock Holmes, “It is a capital mistake to theorize before one has data.” And therein lies the benefit and power of surveys. When you have the right survey tools to capture insightful data for informed decision-making, you move beyond assumptions and hypothesized conclusions. To…
Gain a Competitive Edge With Text/SMS Survey Delivery
Making smart business decisions starts with reliable data. In multifamily, your competitive edge often comes down to how well you listen and respond to residents and prospects. Text/SMS survey delivery — the process of sending resident satisfaction and prospect feedback surveys through text message — helps multifamily property managers increase response rates, gather more accurate…
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