In our industry, sales training often is based on old, unproven ideas. Join us as Donald Davidoff and Joanne Chapman-Rep of D2 Demand Solutions Inc. share insights from data-driven research and anthropological observations of rental prospects. Among other things, you’ll learn:
- Why most sales managers hire for the wrong characteristics and what qualities you need to look for instead
- The three things every rental housing prospect cares about
- How to better align with prospect’s buying journey
- The single biggest mistake all leasing associates make and how to avoid it
- The key to effective follow up
Explore more industry tools and insights here:
Weeks to Hours: AI Sentiment Analysis (and Why Dialect Matters)
Organizations collect thousands of open-ended survey comments every year, but turning that feedback into insights has traditionally taken weeks of manual work. AI sentiment analysis for surveys changes that by using natural language processing to analyze tone, themes, and patterns across large volumes of feedback in hours instead of weeks. I learned a lesson about…
Multifamily Employee Onboarding vs Orientation: Why Both Matter for Retention
Orientation and onboarding are often used interchangeably, but they represent two distinct stages of the employee experience. Understanding multifamily employee onboarding — and how it differs from orientation — is essential for building strong teams and improving employee retention. And everyone in the organization, not just HR, needs to understand the difference. Multifamily employee onboarding…
Multifamily Mystery Shopping: A Better Way to Improve Leasing
How Grace Hill transformed everything broken with mystery shopping.
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