Customer Support
In our industry, sales training often is based on old, unproven ideas. Join us as Donald Davidoff and Joanne Chapman-Rep of D2 Demand Solutions Inc. share insights from data-driven research and anthropological observations of rental prospects. Among other things, you’ll learn:
- Why most sales managers hire for the wrong characteristics and what qualities you need to look for instead
- The three things every rental housing prospect cares about
- How to better align with prospect’s buying journey
- The single biggest mistake all leasing associates make and how to avoid it
- The key to effective follow up
Explore more industry tools and insights here:
Apartment Marketing Ideas for Every Season
It’s easy to feel stuck recycling the same apartment marketing ideas year after year. But with each new season comes a chance to switch things up, surprise residents, and show prospects why your community stands out. Seasonal apartment marketing isn’t just about filling a calendar — it’s about creating moments that highlight your community’s lifestyle,…
From Tours to Tech: 8 Leasing Agent Skills That Close Leases Faster
Leasing agents are the heartbeat of every multifamily community. They welcome prospects, support residents, and shape the overall experience at your property. But renters expect more than a friendly face — they want quick responses, seamless online interactions, and meaningful connections. So what does it take to become a top leasing agent? The most successful…
The Secret Sauce: How To Have Top-of-Funnel Multifamily Marketing Success
When I first started working in multifamily, I quickly learned that driving top of multifamily marketing funnel leads takes more than passing out flyers in the neighborhood or posting photos on social media. It’s really about sparking curiosity to make someone think, “I want to check this place out.” Over the years, I worked onsite…