Customer Support
In our industry, sales training often is based on old, unproven ideas. Join us as Donald Davidoff and Joanne Chapman-Rep of D2 Demand Solutions Inc. share insights from data-driven research and anthropological observations of rental prospects. Among other things, you’ll learn:
- Why most sales managers hire for the wrong characteristics and what qualities you need to look for instead
- The three things every rental housing prospect cares about
- How to better align with prospect’s buying journey
- The single biggest mistake all leasing associates make and how to avoid it
- The key to effective follow up
Explore more industry tools and insights here:
The Amenity Residents Complain About Most Is the One Keeping Them in Their Lease
Somewhere in your budget season, someone is going to pull up the amenity satisfaction scores, land on pet amenities sitting dead last, and ask why you’re still funding a dog run that residents apparently don’t even like. It’s a reasonable question if you’re only looking at one number. Pull a second one and the answer…
People, Product, Pricing, or Promotion? How to Diagnose an Underperforming Multifamily Property
I spent years as a regional property manager before I came to Grace Hill, so let me describe your August and you tell me how close I get. Move-ins are stacking up from a busy leasing season. Your teams are short-staffed, so you are covering roles that are not technically yours. There is a mystery…
82% of Operators Love Their AI. 56% of Residents Don’t.
Updated August 2026. Originally published September 2023. AI adoption in multifamily leasing stopped being a hypothetical a while ago. 89% of operators now have it running in production, which means adoption isn’t the interesting question anymore. Here’s the question that isn’t settled. Ask an operator how their AI is handling a sensitive resident conversation, and…