In our industry, sales training often is based on old, unproven ideas. Join us as Donald Davidoff and Joanne Chapman-Rep of D2 Demand Solutions Inc. share insights from data-driven research and anthropological observations of rental prospects. Among other things, you’ll learn:
- Why most sales managers hire for the wrong characteristics and what qualities you need to look for instead
- The three things every rental housing prospect cares about
- How to better align with prospect’s buying journey
- The single biggest mistake all leasing associates make and how to avoid it
- The key to effective follow up
Explore more industry tools and insights here:
The Importance of a Strong and Secure Password
You may think that having a strong, secure password for your online accounts is obvious, but not everyone follows cybersecurity guidelines when it comes to creating passwords. Every year, research firms collect data on the most commonly used passwords. And year after year the data show that, in general, people are using the same weak,… Read More »
Beyond Compliance: Accessibility in Multifamily
In the multifamily industry, we have all heard of the Americans with Disabilities Act (ADA). We have policies in place for it. It is referenced, stated, and explained in our training courses, onboarding materials, and development plans. And we all understand we have a social and legal responsibility to uphold the ADA in our business.… Read More »
What You Say Matters: Using Inclusive Language in Multifamily
Our words directly and indirectly impact the people who hear or read them. Upon a recent review of hundreds of apartment community websites across the U.S., the common choice of verbiage — used over and over again — may shock you. While not intentional, the words used to describe an apartment community, its amenities, and… Read More »
Award Winning Properties: A Roadmap for Success
On the heels of last month’s annual BOMA International Conference, commercial real estate professionals may be reflecting on the experience, implementing ideas from their sessions, and contemplating how to earn the coveted TOBY award next year. The BOMA conference is not only an opportunity for professional development and networking but also a time when commercial… Read More »
Grace Hill Partners With NAA to Celebrate Apartment Careers Week
Grace Hill is excited to participate in the much-anticipated RPM Careers Week created by the National Apartment Association beginning July 18. Never has there been a time when honoring and celebrating residential property management professionals was so important. While the apartment industry is thriving, firing on all cylinders, and rental demand is through the roof,… Read More »
Debunked: Top 5 Human Trafficking Myths
It’s difficult not to believe everything we see and hear, especially when referring to information shared by the media and in pop culture. Many of us have formed opinions about human trafficking based on the knowledge we learned in popular movies such as “Taken” and “Trade.” Both movies and media have helped raise awareness of… Read More »
Risks of Over-Training: How to Establish a Healthy Learning Culture
Employees Thrive With Thoughtful, Strategic Training Schedules Well-balanced training keeps apartment employees sharp and ready to advance their careers. Successful apartment operators find that managing employee training can be as important as managing their assets. Over-training employees is ruining company culture and driving up turnover and recruiting costs. Fortunately, we can combat overtraining by acknowledging… Read More »
The FOMO Is Real: Here’s What You Missed at Last Week’s Apartmentalize
Grace Hill headed up the education offerings and was among the featured sponsors this year at Apartmentalize – the industry’s largest national event – which welcomed more than 11,500 excited industry professionals to San Diego last week. Whether you connected with us at our VISTO demonstration station in the NAA booth, visited our engaging booth… Read More »