In our industry, sales training often is based on old, unproven ideas. Join us as Donald Davidoff and Joanne Chapman-Rep of D2 Demand Solutions Inc. share insights from data-driven research and anthropological observations of rental prospects. Among other things, you’ll learn:
- Why most sales managers hire for the wrong characteristics and what qualities you need to look for instead
- The three things every rental housing prospect cares about
- How to better align with prospect’s buying journey
- The single biggest mistake all leasing associates make and how to avoid it
- The key to effective follow up
Explore more industry tools and insights here:
Focus On Resident Experience To Really Improve Survey Scores
Resident satisfaction is a key metric for any property management company. It can be used to track performance, identify areas for improvement, and attract new residents. Many factors contribute to resident satisfaction, but one of the most important is resident experience. Resident experience is the sum of all interactions a resident has with your property… Read More »
7 Things To Know About Apartmentalize 2023
Whether you are attending the National Apartment Association’s Apartmentalize conference for the first time or as a seasoned veteran with many years (or even decades) under your belt, there is always something new to learn about the upcoming event. As multifamily’s largest annual event, some things change from year to year, and I have outlined… Read More »
Beyond Tokenism: 5 Ways Organizations Can Create Real Inclusivity for LGBTQ+ Employees
Growing up, I always knew I was different. I struggled with my gender identity, feeling like I was constantly playing a role that didn’t quite fit. It took me over 30 years to realize I was non-binary, and discovering the language and community that allowed me to explore my identity has been life-changing. As a… Read More »
Intersectionality, Ableism, and Breaking the Glass Ceiling
People are complex, with multi-faceted attributes that make up who they are. Disability is included in this, but disability is also just one part of a person’s identity — a part that plays a role in shaping who they are but does not by any means define them solely. “Why do we see disability differently… Read More »
ChatGPT in Multifamily: What Property Managers Should Know
Everywhere you turn, people are talking about ChatGPT. The tool is the fastest-growing app in history, earning 100 million users after just two months on the market. Love it or hate it, ChatGPT is a highly disruptive technology that will forever change how we use artificial intelligence to get things done. If you’re wondering where… Read More »
Recognizing Excellence in Real Estate Performance
Everyone likes to be appreciated for a job well done– CRE firms included. When you work hard and outperform your peers, it feels good to be recognized. But beyond the glow of positive feedback, industry recognition can yield a range of benefits for organizations. This is true across most industries, but awards can be especially… Read More »
2023 Stevie Awards Recognize Grace Hill as Top Performer in Real Estate, Marketing, and Social Responsibility
Grace Hill is proud to announce the company was the recipient of not one, not two, but three 2023 Stevie Awards including Company of the Year, Marketing Team of the Year, and Corporate Social Responsibility Program of the Year. Created in 2002, the Stevie Awards are one of the leading and most-coveted awards for businesses,… Read More »
Knowledge Is Power: Learn How To Drive Satisfaction, Deliver Results
Why Resident Surveys Are Essential for Creating a Thriving Community As a property manager, it’s essential to maintain a positive relationship with your residents. And one way to do that is by conducting multifamily resident surveys. Surveys offer valuable insight into resident satisfaction, highlight areas of preference and concern, and build trust. Unfortunately, in… Read More »
