In our industry, sales training often is based on old, unproven ideas. Join us as Donald Davidoff and Joanne Chapman-Rep of D2 Demand Solutions Inc. share insights from data-driven research and anthropological observations of rental prospects. Among other things, you’ll learn:
- Why most sales managers hire for the wrong characteristics and what qualities you need to look for instead
- The three things every rental housing prospect cares about
- How to better align with prospect’s buying journey
- The single biggest mistake all leasing associates make and how to avoid it
- The key to effective follow up
Explore more industry tools and insights here:
KPI Pitfalls: 5 Mistakes CRE Leaders Should Avoid
Are your KPIs delivering the accurate and actionable insights you need to improve business performance? Key performance indicators (KPIs) play a critical role in a CRE leader’s ability to track and measure performance. And because of that, information abounds as to what you should measure and why. But if you’re not careful, your KPIs… Read More »
Takin’ It Back to Basics: 3 Steps To Drive Your Team To Succeed in 2023
The new year is here, filled with promise and expectation for all that is to come. While challenges remain, there is something a bit magical about entering a new year. It’s an opportunity to take stock, reevaluate, and then shift to new ways of thinking and working. Change can be hard, but it’s not always… Read More »
Top 10 Tips for Effective Employee Training and Development
For all the work that goes into attracting qualified candidates, it’s natural to feel tapped out when it comes to expanding or improving your employee training and development programs. However, take note because there are important changes you can make that require minimal effort to implement. While many factors are at play in retaining top… Read More »
The Importance of a Strong and Secure Password
You may think that having a strong, secure password for your online accounts is obvious, but not everyone follows cybersecurity guidelines when it comes to creating passwords. Every year, research firms collect data on the most commonly used passwords. And year after year the data show that, in general, people are using the same weak,… Read More »
Beyond Compliance: Accessibility in Multifamily
In the multifamily industry, we have all heard of the Americans with Disabilities Act (ADA). We have policies in place for it. It is referenced, stated, and explained in our training courses, onboarding materials, and development plans. And we all understand we have a social and legal responsibility to uphold the ADA in our business.… Read More »
What You Say Matters: Using Inclusive Language in Multifamily
Our words directly and indirectly impact the people who hear or read them. Upon a recent review of hundreds of apartment community websites across the U.S., the common choice of verbiage — used over and over again — may shock you. While not intentional, the words used to describe an apartment community, its amenities, and… Read More »
Award Winning Properties: A Roadmap for Success
On the heels of last month’s annual BOMA International Conference, commercial real estate professionals may be reflecting on the experience, implementing ideas from their sessions, and contemplating how to earn the coveted TOBY award next year. The BOMA conference is not only an opportunity for professional development and networking but also a time when commercial… Read More »
Grace Hill Partners With NAA to Celebrate Apartment Careers Week
Grace Hill is excited to participate in the much-anticipated RPM Careers Week created by the National Apartment Association beginning July 18. Never has there been a time when honoring and celebrating residential property management professionals was so important. While the apartment industry is thriving, firing on all cylinders, and rental demand is through the roof,… Read More »