In our industry, sales training often is based on old, unproven ideas. Join us as Donald Davidoff and Joanne Chapman-Rep of D2 Demand Solutions Inc. share insights from data-driven research and anthropological observations of rental prospects. Among other things, you’ll learn:
- Why most sales managers hire for the wrong characteristics and what qualities you need to look for instead
- The three things every rental housing prospect cares about
- How to better align with prospect’s buying journey
- The single biggest mistake all leasing associates make and how to avoid it
- The key to effective follow up
Explore more industry tools and insights here:
Have Your Employees Had Enough? The Top 5 Signs Of Change Burnout And How To Overcome Them
Have Your Employees Had Enough? The Top 5 Signs Of Change Burnout And How To Overcome Them Change is inevitable, especially in the fast-paced world of multifamily real estate. However, as companies eagerly embrace transformative initiatives, a significant challenge emerges — change burnout. With constant shifts in market dynamics, technology, and customer expectations, this… Read More »
8 Simple Steps That Will Make Onboarding Your New Software a Success
Don’t launch alone! A smooth and successful software implementation begins with careful planning, focused training, and an experienced provider you can trust. Before you know it, we’ll be turning the calendar on a new year! And while the thought of that might quicken your pulse, it’s also a thrilling opportunity for fresh starts and… Read More »
Raising Employee Engagement To Maximize Employee Retention
In a recent Grace Hill blog, I explained that “the key to keeping buildings leased is to make sure tenants are happy.” The reason is intuitive and now has been proven quantitatively: Satisfied tenants are more likely to renew their leases. They are also more likely to recommend the building to their colleagues and thus… Read More »
The Power of Competitive Mystery Shops in Multifamily
Proven and effective, competitive mystery shops help you surpass the competition, boost your bottom line, and increase resident satisfaction. In the fiercely competitive world of multifamily apartment management, staying ahead of the curve is essential, hinging not only on providing well-maintained properties and exceptional amenities but also on understanding and surpassing the expectations of… Read More »
Orientation vs. Onboarding: Do You Know the Difference?
Both are needed to successfully integrate new employees and retain top talent! Orientation and onboarding: Both are familiar terms, yet they are two words often mistakenly used interchangeably. While they may seem similar at first glance, they serve distinct purposes and play crucial roles in retaining organizational talent. And everyone in the organization (not… Read More »
Prevention, Awareness, and Consistency
Kris Vaughn’s Journey With Breast Cancer October is here, and my mind is filled with the memories of my recent journey with breast cancer. It has been exactly one year since I received the news that no one wants to hear. I can still remember that day, faced with the realization that my life… Read More »
The Impact of Artificial Intelligence (AI) on the Customer Experience in Multifamily
The entire world is buzzing about Artificial Intelligence (AI), and no industry more so than multifamily. When we talk about AI, we often include machine learning (ML) as well. ML is a collection of computer algorithms designed to initially perform a task and then become increasingly better at that task as it is repeated. Meaning… Read More »
How to Overcome Maintenance Challenges Amid Skilled Labor Shortages
A Q&A With Traveling Facilities Operations Specialist Erica Counts Sometimes, life comes full circle and reminds you how small the world can be. While traveling to an industry event recently, I had a nostalgic encounter when I ran into an old friend from high school. Twenty years after graduation, Erica Counts and I were… Read More »
