In our industry, sales training often is based on old, unproven ideas. Join us as Donald Davidoff and Joanne Chapman-Rep of D2 Demand Solutions Inc. share insights from data-driven research and anthropological observations of rental prospects. Among other things, you’ll learn:
- Why most sales managers hire for the wrong characteristics and what qualities you need to look for instead
- The three things every rental housing prospect cares about
- How to better align with prospect’s buying journey
- The single biggest mistake all leasing associates make and how to avoid it
- The key to effective follow up
Explore more industry tools and insights here:
Multifamily Employee Onboarding: The Complete Guide
Table of Contents What Is Multifamily Employee Onboarding? Why Onboarding Is Your Biggest Fair Housing Risk The 2026 Fair Housing Landscape Your Onboarding Must Address The True Cost of Poor Onboarding Manual Onboarding vs. Structured Onboarding How to Build a Fair-Housing-Ready Onboarding Process How Onboarding Pathways Supports Your Team What Is Multifamily Employee Onboarding? Multifamily…
Multifamily Pet Policy: The Hidden Fair Housing Risk
The Simplest Policy at Your Property Is Probably the Riskiest What you’re not doing at your property may be giving you the most legal exposure. And it’s either so mundane or so germane that you don’t even think about it. It sits in the mental filing system of most property operators somewhere between “amenity signage”…
Stop Trying to Make Shadow AI Happen
There’s a problem we have that we still haven’t figured out how to solve. Some of us don’t even know we have it. And it all started with AI. Not grool. Let me give you an example. A friend called me a few months ago. He’s an executive at a large real estate firm. When…
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