Industry Trends: Rising Demands & Expectations - Grace Hill
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Industry Trends: Rising Demands & Expectations

Posted on February 14, 2018 by Grace Hill

Industry Trends

Industry Trends: Rising Demands & Expectations

The 2018 Multifamily Training Benchmark Report shows compliance risk, turnover and technology use are all on the rise.

Our recent Benchmark Training Survey uncovered a number of trends affecting the multifamily industry right now. Most are a result of limited time, rising demands and expanding technology.

 

EASE AND SPEED OF TRAINING PROGRAM IMPLEMENTATION ARE MORE IMPORTANT THAN EVER

This year’s number one reported training goal is an easy, streamlined and quickly implemented training program. While this goal was important in last year’s survey as well, it was priority number three, behind giving employees the skills to thrive and promoting a training culture. This suggests trainers are now feeling more pressure to get employees onboarded and engaged as quickly as possible.

 

TURNOVER IS UP FOR MOST PROPERTY ROLES

Property managers, leasing professionals and maintenance technicians all saw increases in turnover for this report. The increase was minimal for property managers and leasing professionals but fairly substantial for maintenance technicians (20%, up from last year’s 17%).

 

INCREASING FOCUS ON CAREER PATHS

Career paths has moved ahead of skills training and professional development for the number three best way to improve turnover. It also showed up frequently in participant comments. Property professionals are recognizing the importance of designing, implementing and communicating a process for employees to advance their careers within the company in order to retain employees. This includes providing a training path by role, which they are also increasingly interested in.

 

MORE USE OF CUSTOM CONTENT

49% of property companies now upload custom content to their LMS—up from 42% last year. This indicates that property professionals are realizing that custom training can offer improved competitiveness, onboarding and compliance. Studies have projected custom training will be one of the main competitive differences among property management company training programs in the future. Advances in technology are also making it faster and easier to incorporate custom training.

 

HIGHER LMS INTEGRATION

35% of companies now report integrating their LMS with other company systems. This is a big jump from 20% last year. LMS integration is one of the ways companies are increasing their technology use to improve employee management and training. Integration, including data feeds and single-sign-ons, can increase training completion rates and help tie employee performance to training.

 

Read the full report

Join us for a series of webinars covering the results of the survey in more depth:

 

2018 Grace Hill Benchmark Training Survey: Top Trends & Opportunities 

 

2018 Grace Hill Benchmark Training Survey: Goals, Challenges & Accomplishments

 

2018 Grace Hill Benchmark Training Survey: Performance Management & Turnover

 

Grace Hill’s marketing content team aims to create informative resources that help multifamily and commercial industry professionals elevate their performance. From blog posts and ebooks to infographics, checklists and webinars, the Grace Hill team has a singular focus: creating meaningful and engaging content that resonates with real estate professionals across the industry.    However, what makes Grace Hill so unique is the range of collective experience and collaborative spirit of its marketing content team. A group of talented writers with expertise in the real estate industry, overall management effectiveness, marketing strategy, and operational efficiency, the team provides new ideas to take performance to the next level. As a thought leader, Grace Hill's content team constantly pushes the envelope, experimenting with new resources and tools to keep industry professionals ahead of the curve.  Whether you're a seasoned pro or just starting out in the real estate industry, the content team at Grace Hill is creating resources to help you succeed. Learn more about Grace Hill on LinkedIn.

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