Benchmark Survey: CAM Most Recognized Credential
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Benchmark Survey Finds CAM Certification Most Recognized Credential

Posted on February 8, 2018 by Grace Hill


Grace Hill’s 2018 Multifamily Training Benchmark Report has revealed that Certified Apartment Manager (CAM) is the credential most recognized by multifamily property companies. 57% of companies surveyed said their company recognizes CAM certification. In second and third place were:

  • Certified Property Manager (CPM) – 51%
  • Certified Apartment Leasing Professional (CALP) – 39%

Most Companies Will Pay For Credentials

The report also shows that most companies (43%) will pay for credentials but do not require them. When it comes to how companies recognize credentials, preference in hiring was the number one choice:

  • Preference in hiring – 54%
  • Promotions – 32%
  • Do not recognize – 32%
  • Raises – 28%

We send out company-wide announcements and pay for the designations and their renewal fees, but it doesn't automatically mean that someone will then be promoted or get a raise.


Credentials Recognition Improves Turnover, Risk & Competitive Advantage

Additional methods of recognition mentioned included: rewards, recognition in company newsletter and annual awards event, and mention in company announcements. Because credentialed employees tend to stay with the industry longer and perform better, increased credentials recognition represents a future opportunity for companies to improve turnover, risk and competitive advantage.

Read more about the CAM certification and how you can become CAM certified.

Read more about CALP certification and how you can become CALP certified.

Grace Hill’s marketing content team aims to create informative resources that help multifamily and commercial industry professionals elevate their performance. From blog posts and ebooks to infographics, checklists and webinars, the Grace Hill team has a singular focus: creating meaningful and engaging content that resonates with real estate professionals across the industry.  However, what makes Grace Hill so unique is the range of collective experience and collaborative spirit of its marketing content team. A group of talented writers with expertise in the real estate industry, overall management effectiveness, marketing strategy, and operational efficiency, the team provides new ideas to take performance to the next level. As a thought leader, Grace Hill's content team constantly pushes the envelope, experimenting with new resources and tools to keep industry professionals ahead of the curve.  Whether you're a seasoned pro or just starting out in the real estate industry, the content team at Grace Hill is creating resources to help you succeed. Learn more about Grace Hill on LinkedIn.

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