Whether you’re buying a new shampoo or scouting out a place to live or work, you likely rely on online feedback before making a purchase.
Most of us (95%) read reviews before making a purchase, and 58% will actually pay more for a product, service, or experience with stellar ratings.
This buying behavior is no different in property management, where 84% of residents make their leasing decisions based on online ratings, and 79% will even change their minds about touring a potential home if they don’t like what they read online.
Even though leases are signed in your multifamily office, the rental shopping process begins online. That’s why an airtight online reputation management (ORM) strategy is a must.
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- What is Online Reputation Management?
- 3 Reasons Why Your Online Reputation Matters
- Simplify Your Online Reputation Management with Grace Hill
What Is Online Reputation Management?
ORM refers to the process of monitoring, tracking, and influencing your property’s online reputation. Best practices include analyzing conversations and reviews, identifying issues, and boosting your overall standing.
In property management, positive reviews are essential because a negative online reputation can lower occupancy rates and make it difficult to attract residents.
3 Reasons Why Your Online Reputation Matters
In today’s digital age, attracting residents to your multifamily property hinges on more than just square footage and amenities. A positive online reputation is crucial for success. Armed with smartphones and access to countless reviews, potential residents will size up your property based on what others have to say.
If you think your online reputation doesn’t really matter, think again! Cultivating a strong online presence not only fosters trust among residents and potential residents but also increases your visibility and gives you a competitive advantage in an increasingly crowded marketplace.
Let’s explore three reasons why your online reputation matters.
Builds Resident Trust
Every resident wants to live in a place that feels safe and trustworthy. By keeping your online reputation in check, you’re signaling to prospects and residents alike that your multifamily property is a nice place to live with a credible reputation.
Additionally, an excellent online image gives business partners confidence in the quality of your property. Success hinges on a strong reputation, so property managers must prioritize their online reputation management strategy.
Increases Your Visibility
When you stumble upon something awesome, you want to tell everyone about it, right? A great online standing encourages residents to spread the word about your property across the web, which, in turn, boosts your visibility and reputation.
Maximizing your online presence gives you more control over your social media and search presence. Adding attention to this detail places your property at the forefront of where prospective residents search, resulting in more form fills and phone calls.
Provides a Competitive Advantage
A positive reputation shows residents that your property cares about their living experience. When residents feel respected, they want to renew their leases, refer their friends, and write favorable reviews when they move out.
Monitoring your online reputation also puts you in an ideal position to respond quickly to negative reviews or virtual attacks, preventing potential PR disasters from harming your property. No one wants to go viral for all the wrong reasons, which makes having a robust ORM solution in place all the more important. It gives you an automatic leg up on the competition.
An ORM strategy lets you take control of your online narrative, prioritize effectively, and prevent potential disasters before they begin.
Simplify Your Online Reputation Management With Grace Hill
To attract and retain residents, you need a winning ORM strategy. With Grace Hill’s online reputation management tool, you’ll have access to a single dashboard view of your reviews, listings, and social sites, along with key metrics to help you understand and improve overall performance. Our solution can simplify your ORM strategy by helping you:
- Create a consistent online brand.
- Save time managing responses.
- Maximize social media engagement.
- Leverage reviews to attract prospects.
- Maintain accurate listings.
- Assess your brand’s online presence.
Consolidating this information into an easy-to-understand report empowers your multifamily property to respond to reviews, monitor competitors’ digital efforts, gauge customer satisfaction with our Local Brand Visibility (LBV) benchmark, and more.
Request a personalized demo to learn more about our online reputation management tool and how it can enhance your online presence.
