Resident Retention Archives - Grace Hill

Resident Retention

Why Online Reputation Management Matters In Multifamily Happy beautiful couple using computer while sitting on the couch at home.

3 Important Reasons Your Online Reputation Matters In Multifamily

By Grace Hill / May 28, 2024 / Comments Off on 3 Important Reasons Your Online Reputation Matters In Multifamily

Whether you’re buying a new shampoo or scouting out a place to live or work, you likely rely on online feedback before making a purchase.  Most of us (95%) read reviews before making a purchase, and 58% will actually pay more for a product, service, or experience with stellar ratings.  This buying behavior is no… Read More »

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How to Make Your Online Reputation Soar in Property Management

By Grace Hill / May 20, 2024 / Comments Off on How to Make Your Online Reputation Soar in Property Management

Online reputation management, or ORM, is a growing area of interest for property management, so many people are starting to ask the question: What is ORM, and why does it matter?  Online reputation management is how companies protect and improve their reputations. It has become an increasingly important tool for property managers who want to… Read More »

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4 Innovative Ways To Create a Community Residents Love

By Grace Hill / February 20, 2024 / Comments Off on 4 Innovative Ways To Create a Community Residents Love

Creating a community residents love is crucial to the ongoing success and profitability of rental housing. Every property manager wants satisfied residents, which involves more than just collecting rent.  Many renters today are looking for a property that can offer a comfortable and healthy environment, along with modern amenities. As competition tightens, multifamily property managers… Read More »

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Competitive Mystery Shopping Blog Real estate agent showing modern house to attractive couple

The Power of Competitive Mystery Shops in Multifamily

By Grace Hill / October 23, 2023 / Comments Off on The Power of Competitive Mystery Shops in Multifamily

Proven and effective, competitive mystery shops help you surpass the competition, boost your bottom line, and increase resident satisfaction.   In the fiercely competitive world of multifamily apartment management, staying ahead of the curve is essential, hinging not only on providing well-maintained properties and exceptional amenities but also on understanding and surpassing the expectations of… Read More »

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Mystery Shopping Happy curlu young woman use laptop in modern place with bright windows.

What You Need to Know: Your Ultimate Guide To Digital Mystery Shopping

By Grace Hill / September 6, 2023 / Comments Off on What You Need to Know: Your Ultimate Guide To Digital Mystery Shopping

How digital mystery shopping can help improve your property’s online conversions.   Mystery shopping may not be a new concept in multifamily, but it has evolved with time and technology to become an invaluable tool for assessing the impact of your digital presence. And in today’s technologically advanced world, the success of multifamily property management… Read More »

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How To Budget in Multifamily: 5 Things To Add To Create Memorable Resident Experiences

By Grace Hill / July 10, 2023 / Comments Off on How To Budget in Multifamily: 5 Things To Add To Create Memorable Resident Experiences

When budgeting for a multifamily rental community, there is much more to consider than just expenses and revenue. To create a memorable resident experience, you must allocate budget resources to ensure the community is inviting, comfortable, and well-maintained. We’ll explore five essential items you should consider including in your multifamily budget to provide an enjoyable… Read More »

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5 Proven Ways To Boost Your Resident Survey Response Rates

By Grace Hill / June 14, 2023 / Comments Off on 5 Proven Ways To Boost Your Resident Survey Response Rates

Best practices and timely tips to improve survey participation and inform your decision-making.   In the wise words of author Conan Doyle, while writing as Sherlock Holmes, “It is a capital mistake to theorize before one has data.” And therein lies the benefit and power of surveys. When you have the right survey tools to… Read More »

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A quality survey system keeps you in tune with your residents’ experience and satisfaction by equipping you with actionable insight and relevant data for tracking performance, identifying areas for improvement, and attracting new residents.

Focus On Resident Experience To Really Improve Survey Scores

By Grace Hill / June 2, 2023 / Comments Off on Focus On Resident Experience To Really Improve Survey Scores

Resident satisfaction is a key metric for any property management company. It can be used to track performance, identify areas for improvement, and attract new residents. Many factors contribute to resident satisfaction, but one of the most important is resident experience. Resident experience is the sum of all interactions a resident has with your property… Read More »

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Knowledge Is Power: Learn How To Drive Satisfaction, Deliver Results

By Grace Hill / May 11, 2023 / Comments Off on Knowledge Is Power: Learn How To Drive Satisfaction, Deliver Results

Why Resident Surveys Are Essential for Creating a Thriving Community   As a property manager, it’s essential to maintain a positive relationship with your residents. And one way to do that is by conducting multifamily resident surveys. Surveys offer valuable insight into resident satisfaction, highlight areas of preference and concern, and build trust. Unfortunately, in… Read More »

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Gain a Competitive Edge With Text/SMS Survey Delivery

By Grace Hill / April 17, 2023 / Comments Off on Gain a Competitive Edge With Text/SMS Survey Delivery

Making smart business decisions starts with reliable data. And for multifamily property managers, having a pulse on resident and prospect sentiment is critical for building a strategy that improves satisfaction. With a rapidly changing market, you need to be willing to adapt. It’s equally important to consider whether you have the right tools for making… Read More »

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Proven Customer Service Strategies to Make Your Apartment Tours Memorable

By Grace Hill / February 2, 2023 / Comments Off on Proven Customer Service Strategies to Make Your Apartment Tours Memorable

Simple, strategic shifts that help shine a positive light on your communities.   Customer service. It’s the secret sauce that can turn a prospect from potential to SOLD! And while there are many factors to consider in the rental sales process, if you allow subpar customer service to persist at your properties, you’ll soon find… Read More »

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blog post apartment preferences driven by remote work

Apartment Residents’ Preferences Driven by Remote Work

By Stephanie Anderson / February 10, 2022 / Comments Off on Apartment Residents’ Preferences Driven by Remote Work

Resident behaviors shifted significantly in 2021 as the pandemic led millions to remote work and rethink where to live. Creating more space and specialized amenities enabled apartment operators to thrive, according to the Grace Hill/NMHC 2022 Renter Preferences Survey Report, which featured input from 221,000 renters living in 4,564 communities nationwide, with data available in… Read More »

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