Reputation Management

Apartment reviews are a good thing, and there are many ways to ask for them. Whether you launch a formal campaign or just send a simple note following a completed service request, the point is to encourage your residents to become more comfortable (and willing) to leave reviews. In fact, encouraging residents to share apartment… Read More »

It’s no secret that reputation management is critical to the leasing process. Renters rely heavily on online reviews and opinions before deciding to lease. For that reason, reputation should be at the forefront of any multifamily business, large or small. More importantly, if actively managed, it can also be a powerful resident acquisition and retention… Read More »

Whether you’re buying a new shampoo or scouting out a place to live or work, you likely rely on online feedback before making a purchase.  Most of us (95%) read reviews before making a purchase, and 58% will actually pay more for a product, service, or experience with stellar ratings.  This buying behavior is no… Read More »

Online reputation management, or ORM, is a growing area of interest for property management, so many people are starting to ask the question: What is ORM, and why does it matter?  Online reputation management is how companies protect and improve their reputations. It has become an increasingly important tool for property managers who want to… Read More »